# Auto Insurance Services — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $28.22 - Middle 50%: $13.69 to $126.88 - Status: verified_aggregate - Scope: Equal-weight AOV benchmark - Snapshot read: 2026-10-11T14:09:37.376120+00:00 - Period: Dated snapshot Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### What should auto insurance ads count after a quote request? Progressive distinguishes an estimated quote from the premium agreed when a policy is purchased. For campaign reporting, keep the quote request, returned quote and purchased policy as separate stages; a submitted form alone does not establish policy acquisition. [Source](https://www.progressive.com/answers/car-insurance-premium/) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-leadservices1-auto-insurance-services-1) Citation: Madgicx Research & Labs. Auto Insurance Services. What should auto insurance ads count after a quote request? Progressive distinguishes an estimated quote from the premium agreed when a policy is purchased. For campaign reporting, keep the quote request, returned quote and purchased policy as separate stages; a submitted form alone does not establish policy acquisition. Source: https://www.progressive.com/answers/car-insurance-premium/ Answer: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-leadservices1-auto-insurance-services-1 ### How can an auto insurance ad compare prices without mixing coverage? NAIC's September 2011 US consumer guide compares liability limits, deductibles and coverage options consistently. In an advertising comparison, retain those details alongside the price: a cheaper quote for a different coverage package does not demonstrate a like-for-like saving. [Source](https://content.naic.org/article/consumer-insight-comparing-online-auto-insurance-quotes) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-leadservices1-auto-insurance-services-2) Citation: Madgicx Research & Labs. Auto Insurance Services. How can an auto insurance ad compare prices without mixing coverage? NAIC's September 2011 US consumer guide compares liability limits, deductibles and coverage options consistently. In an advertising comparison, retain those details alongside the price: a cheaper quote for a different coverage package does not demonstrate a like-for-like saving. Source: https://content.naic.org/article/consumer-insight-comparing-online-auto-insurance-quotes Answer: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-leadservices1-auto-insurance-services-2 ### Why can an online auto quote lead need an agent callback? NAIC's September 2011 US guide describes some online services that hand details to an agent rather than return an immediate quote. Make the advertised next step match that journey, and distinguish an agent-contact request from a delivered rate in the lead report. [Source](https://content.naic.org/article/consumer-insight-comparing-online-auto-insurance-quotes) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-leadservices1-auto-insurance-services-3) Citation: Madgicx Research & Labs. Auto Insurance Services. Why can an online auto quote lead need an agent callback? NAIC's September 2011 US guide describes some online services that hand details to an agent rather than return an immediate quote. Make the advertised next step match that journey, and distinguish an agent-contact request from a delivered rate in the lead report. Source: https://content.naic.org/article/consumer-insight-comparing-online-auto-insurance-quotes Answer: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-leadservices1-auto-insurance-services-3 ### Should monthly and annual auto premiums share one campaign value label? Progressive describes different premium payment schedules. Label the policy term and billing basis when comparing offers, and keep collected payments distinct from the policy premium. The saved advertising purchase-value aggregate is not an annual premium or a lead-cost measure. [Source](https://www.progressive.com/answers/car-insurance-premium/) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-leadservices1-auto-insurance-services-4) Citation: Madgicx Research & Labs. Auto Insurance Services. Should monthly and annual auto premiums share one campaign value label? Progressive describes different premium payment schedules. Label the policy term and billing basis when comparing offers, and keep collected payments distinct from the policy premium. The saved advertising purchase-value aggregate is not an annual premium or a lead-cost measure. Source: https://www.progressive.com/answers/car-insurance-premium/ Answer: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-leadservices1-auto-insurance-services-4 ### What is the average order value benchmark for Auto Insurance Services? The median account AOV for Auto Insurance Services is $28.22 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-median-aov) Citation: Madgicx Research & Labs. Auto Insurance Services. What is the average order value benchmark for Auto Insurance Services? The median account AOV for Auto Insurance Services is $28.22 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-median-aov ### What is the typical AOV range in Auto Insurance Services? The middle 50% of account AOVs runs from $13.69 to $126.88 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-aov-range) Citation: Madgicx Research & Labs. Auto Insurance Services. What is the typical AOV range in Auto Insurance Services? The middle 50% of account AOVs runs from $13.69 to $126.88 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $13.69 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Auto Insurance Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $13.69 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $126.88 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Auto Insurance Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $126.88 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-upper-quartile-aov ### What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-aov-calculation) Citation: Madgicx Research & Labs. Auto Insurance Services. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-median-or-mean) Citation: Madgicx Research & Labs. Auto Insurance Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-median-or-mean ### When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-benchmark-period) Citation: Madgicx Research & Labs. Auto Insurance Services. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Auto Insurance Services classifications under Insurance Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Auto Insurance Services. Which industry or subcategory does this benchmark cover? This benchmark covers exact Auto Insurance Services classifications under Insurance Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-compare-aov) Citation: Madgicx Research & Labs. Auto Insurance Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-aov-performance) Citation: Madgicx Research & Labs. Auto Insurance Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-download-research) Citation: Madgicx Research & Labs. Auto Insurance Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#reuse Answer: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-cite-research) Citation: Madgicx Research & Labs. Auto Insurance Services. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#reuse Answer: https://madgicx.com/labs/industries/insurance-services/auto-insurance-services#answer-cite-research