{
  "name": "Career Social Networks",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "career-social-networks",
  "kind": "subcategory",
  "parent_slug": "job-portals-employment-platforms",
  "url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks",
  "scope": "Category research. Parent-industry AOV benchmark shown as a separate reference.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "career-social-networks",
    "parent_slug": "job-portals-employment-platforms",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "No publishable AOV benchmark is available for this category. Parent and sibling benchmarks are not substituted.",
    "read_at": "2026-10-11T14:09:52.863370+00:00",
    "period_label": "No publishable aggregate",
    "citation": "Madgicx Research & Labs. Career Social Networks: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:09:52.863370+00:00. https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-edjobs1-career-social-networks-1",
      "question": "Can total professional-network followers measure newly acquired members?",
      "text": "LinkedIn’s audience analytics distinguishes total followers from daily new followers; its date range applies to new-follower data. Keep the existing audience stock separate from the cohort associated with an acquisition campaign.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-edjobs1-career-social-networks-1",
      "citation": "Madgicx Research & Labs. Career Social Networks. Can total professional-network followers measure newly acquired members? LinkedIn’s audience analytics distinguishes total followers from daily new followers; its date range applies to new-follower data. Keep the existing audience stock separate from the cohort associated with an acquisition campaign.  Source: https://www.linkedin.com/help/linkedin/answer/a1373345 Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-edjobs1-career-social-networks-1",
      "source_url": "https://www.linkedin.com/help/linkedin/answer/a1373345"
    },
    {
      "group": "In this category",
      "id": "answer-edjobs1-career-social-networks-2",
      "question": "Do profile visits establish professional-network activation?",
      "text": "LinkedIn separates profile visitors from search appearances and content analytics, with visitor visibility depending on settings and subscription. Use visits as an engagement signal, then define the network’s own activation event separately.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-edjobs1-career-social-networks-2",
      "citation": "Madgicx Research & Labs. Career Social Networks. Do profile visits establish professional-network activation? LinkedIn separates profile visitors from search appearances and content analytics, with visitor visibility depending on settings and subscription. Use visits as an engagement signal, then define the network’s own activation event separately.  Source: https://www.linkedin.com/help/linkedin/answer/a711358 Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-edjobs1-career-social-networks-2",
      "source_url": "https://www.linkedin.com/help/linkedin/answer/a711358"
    },
    {
      "group": "In this category",
      "id": "answer-edjobs1-career-social-networks-3",
      "question": "How should professional-audience demographics be interpreted?",
      "text": "LinkedIn reports follower demographics such as job title, industry and seniority, and describes demographic counts as estimates. Treat these as audience context rather than verified qualifications for every person reached by an ad.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-edjobs1-career-social-networks-3",
      "citation": "Madgicx Research & Labs. Career Social Networks. How should professional-audience demographics be interpreted? LinkedIn reports follower demographics such as job title, industry and seniority, and describes demographic counts as estimates. Treat these as audience context rather than verified qualifications for every person reached by an ad.  Source: https://www.linkedin.com/help/linkedin/answer/a1373345 Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-edjobs1-career-social-networks-3",
      "source_url": "https://www.linkedin.com/help/linkedin/answer/a1373345"
    },
    {
      "group": "In this category",
      "id": "answer-edjobs1-career-social-networks-4",
      "question": "Should post performance be combined with member-acquisition conversions?",
      "text": "LinkedIn distinguishes individual-post analytics from aggregate content performance. Keep content engagement and account activation in separate report columns so popular posts do not automatically become evidence of newly acquired active members.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-edjobs1-career-social-networks-4",
      "citation": "Madgicx Research & Labs. Career Social Networks. Should post performance be combined with member-acquisition conversions? LinkedIn distinguishes individual-post analytics from aggregate content performance. Keep content engagement and account activation in separate report columns so popular posts do not automatically become evidence of newly acquired active members.  Source: https://www.linkedin.com/help/linkedin/answer/a711358 Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-edjobs1-career-social-networks-4",
      "source_url": "https://www.linkedin.com/help/linkedin/answer/a711358"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Which AOV benchmark is shown?",
      "text": "The reference benchmark is for Job Portals & Employment Platforms.",
      "context": "Parent industry benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Career Social Networks. Which AOV benchmark is shown? The reference benchmark is for Job Portals & Employment Platforms. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-download-research",
      "citation": "Madgicx Research & Labs. Career Social Networks. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#reuse Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-cite-research",
      "citation": "Madgicx Research & Labs. Career Social Networks. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#reuse Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#reuse"
    }
  ],
  "parent_benchmark_reference": {
    "scope": "parent_industry",
    "parent_slug": "job-portals-employment-platforms",
    "parent_name": "Job Portals & Employment Platforms",
    "source_url": "https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark",
    "benchmark": {
      "status": "verified_aggregate",
      "slug": "job-portals-employment-platforms",
      "parent_slug": null,
      "cohort_scope": "root_and_children",
      "median_aov_usd": 0.17,
      "p25_aov_usd": 0.09,
      "p75_aov_usd": 11.2,
      "metric_window": null,
      "scope_label": "Equal-weight AOV benchmark",
      "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "read_at": "2026-10-11T14:09:52.863370+00:00",
      "period_label": "Dated snapshot",
      "citation": "Madgicx Research & Labs. Job Portals & Employment Platforms account AOV: median $0.17; middle 50% $0.09 to $11.20. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark",
      "source": {
        "name": "Madgicx Research & Labs",
        "url": "https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark"
      }
    },
    "citation": "Madgicx Research & Labs. Job Portals & Employment Platforms account AOV: median $0.17; middle 50% $0.09 to $11.20. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark"
  }
}