# Specialized Job Platforms — Meta ads research

Category research. Brand directory deferred.
Edition: October 2026. Page updated: 2026-10-11.

## Parent industry AOV benchmark

Parent industry: Job Portals & Employment Platforms

- Median: $0.17 USD
- Middle 50%: $0.09 to $11.20 USD
- Snapshot read: 2026-10-11T14:09:52.863370+00:00

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark)

Citation: Madgicx Research & Labs. Job Portals & Employment Platforms account AOV: median $0.17; middle 50% $0.09 to $11.20. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark

Directory status: deferred. Final brand research and logo placement are pending.

## Research questions

### How can a technology-job platform qualify leads beyond application volume?

Dice’s 2021 candidate-match guidance compares technology skills and job titles with a posting. Define the relevant skill fit alongside application counts; more applicants alone does not establish more suitable candidates. Current feature behavior was not tested.

[Source](https://www.dice.com/support/employer/jobs/jobs---prioritize-apps-using-candidate-match.html) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms/specialized-job-platforms#answer-edjobs1-specialized-job-platforms-1)

Citation: Madgicx Research & Labs. Specialized Job Platforms. How can a technology-job platform qualify leads beyond application volume? Dice’s 2021 candidate-match guidance compares technology skills and job titles with a posting. Define the relevant skill fit alongside application counts; more applicants alone does not establish more suitable candidates. Current feature behavior was not tested.  Source: https://www.dice.com/support/employer/jobs/jobs---prioritize-apps-using-candidate-match.html Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/specialized-job-platforms#answer-edjobs1-specialized-job-platforms-1

### Which advertised skill requirements should a specialist platform make explicit?

Dice explains that specific skills in a job description are mapped against a candidate’s resume. Use precise required skills in the offer and qualification review rather than a generic technology-interest label.

[Source](https://www.dice.com/support/employer/jobs/jobs---prioritize-apps-using-candidate-match.html) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms/specialized-job-platforms#answer-edjobs1-specialized-job-platforms-3)

Citation: Madgicx Research & Labs. Specialized Job Platforms. Which advertised skill requirements should a specialist platform make explicit? Dice explains that specific skills in a job description are mapped against a candidate’s resume. Use precise required skills in the offer and qualification review rather than a generic technology-interest label.  Source: https://www.dice.com/support/employer/jobs/jobs---prioritize-apps-using-candidate-match.html Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/specialized-job-platforms#answer-edjobs1-specialized-job-platforms-3

### What scoring change could affect a specialist-platform cohort comparison?

Dice says employer feedback helps train its matching model. Document the scoring definition used for a comparison rather than assuming a fit label is a fixed, independently measured industry benchmark.

[Source](https://www.dice.com/support/employer/jobs/jobs---prioritize-apps-using-candidate-match.html) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms/specialized-job-platforms#answer-edjobs1-specialized-job-platforms-4)

Citation: Madgicx Research & Labs. Specialized Job Platforms. What scoring change could affect a specialist-platform cohort comparison? Dice says employer feedback helps train its matching model. Document the scoring definition used for a comparison rather than assuming a fit label is a fixed, independently measured industry benchmark.  Source: https://www.dice.com/support/employer/jobs/jobs---prioritize-apps-using-candidate-match.html Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/specialized-job-platforms#answer-edjobs1-specialized-job-platforms-4

### Which AOV benchmark is shown?

The reference benchmark is for Job Portals & Employment Platforms.

Parent industry benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/job-portals-employment-platforms/specialized-job-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms/specialized-job-platforms#answer-benchmark-status)

Citation: Madgicx Research & Labs. Specialized Job Platforms. Which AOV benchmark is shown? The reference benchmark is for Job Portals & Employment Platforms. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/specialized-job-platforms#answer-benchmark-status

### Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/job-portals-employment-platforms/specialized-job-platforms#reuse) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms/specialized-job-platforms#answer-download-research)

Citation: Madgicx Research & Labs. Specialized Job Platforms. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/job-portals-employment-platforms/specialized-job-platforms#reuse Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/specialized-job-platforms#answer-download-research

### How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/job-portals-employment-platforms/specialized-job-platforms#reuse) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms/specialized-job-platforms#answer-cite-research)

Citation: Madgicx Research & Labs. Specialized Job Platforms. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/job-portals-employment-platforms/specialized-job-platforms#reuse Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/specialized-job-platforms#answer-cite-research