{
  "name": "K-12 Education Institutions",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "k-12-education-institutions",
  "kind": "industry",
  "parent_slug": null,
  "url": "https://madgicx.com/labs/industries/k-12-education-institutions",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "k-12-education-institutions",
    "parent_slug": null,
    "cohort_scope": "root_and_children",
    "median_aov_usd": 68.29,
    "p25_aov_usd": 29.55,
    "p75_aov_usd": 294.23,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:09:58.157498+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. K-12 Education Institutions account AOV: median $68.29; middle 50% $29.55 to $294.23. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/k-12-education-institutions#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this industry",
      "id": "answer-r4-school-fees",
      "question": "Why should an online-school offer state the tuition unit?",
      "text": "K12's private-school tuition page describes full-time and part-time options, and offerings with semester or annual tuition and payment plans. These are different offer units. Advertising should identify the named school, enrollment format and price interval before comparing amounts; a single course, semester and annual program are not interchangeable purchases.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions#answer-r4-school-fees",
      "citation": "Madgicx Research & Labs. K-12 Education Institutions. Why should an online-school offer state the tuition unit? K12's private-school tuition page describes full-time and part-time options, and offerings with semester or annual tuition and payment plans. These are different offer units. Advertising should identify the named school, enrollment format and price interval before comparing amounts; a single course, semester and annual program are not interchangeable purchases.  Source: https://www.k12.com/online-private-school/tuition-and-costs/ Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-r4-school-fees",
      "source_url": "https://www.k12.com/online-private-school/tuition-and-costs/"
    },
    {
      "group": "In this industry",
      "id": "answer-r4-school-eligibility",
      "question": "Does an online K-12 school's location disappear because classes are online?",
      "text": "Colorado Connections Academy requires students to reside in Colorado and provide acceptable residency evidence for enrollment. That named school's online format does not remove its geographic eligibility condition. Campaign location and enrollment messaging should reflect the institution's published scope; this example does not establish the requirements of every online school.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions#answer-r4-school-eligibility",
      "citation": "Madgicx Research & Labs. K-12 Education Institutions. Does an online K-12 school's location disappear because classes are online? Colorado Connections Academy requires students to reside in Colorado and provide acceptable residency evidence for enrollment. That named school's online format does not remove its geographic eligibility condition. Campaign location and enrollment messaging should reflect the institution's published scope; this example does not establish the requirements of every online school.  Source: https://www.connectionsacademy.com/colorado-online-school/enrollment/ Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-r4-school-eligibility",
      "source_url": "https://www.connectionsacademy.com/colorado-online-school/enrollment/"
    },
    {
      "group": "In this industry",
      "id": "answer-r4-school-process",
      "question": "Is choosing a school the same stage as confirming enrollment status?",
      "text": "K12's checklist presents school options and separately directs families to check enrollment status in the Parent Portal. Browsing or choosing an option and checking a student's enrollment status are different actions. For measurement, an information request should remain distinct from a confirmed enrollment record; the checklist itself does not verify any individual student's acceptance.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions#answer-r4-school-process",
      "citation": "Madgicx Research & Labs. K-12 Education Institutions. Is choosing a school the same stage as confirming enrollment status? K12's checklist presents school options and separately directs families to check enrollment status in the Parent Portal. Browsing or choosing an option and checking a student's enrollment status are different actions. For measurement, an information request should remain distinct from a confirmed enrollment record; the checklist itself does not verify any individual student's acceptance.  Source: https://www.k12.com/find-a-school/how-to-enroll/enrollment-checklist/ Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-r4-school-process",
      "source_url": "https://www.k12.com/find-a-school/how-to-enroll/enrollment-checklist/"
    },
    {
      "group": "In this industry",
      "id": "answer-r4-school-stay",
      "question": "Why distinguish boarding and day programs when comparing school tuition?",
      "text": "Phillips Academy Andover publishes separate tuition amounts for boarding and day students. A shared school name therefore does not define one price unit. An admissions campaign should identify the attendance format attached to its tuition statement and compare equivalent offers. These published amounts do not establish financial-aid eligibility or an individual family's final payment.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions#answer-r4-school-stay",
      "citation": "Madgicx Research & Labs. K-12 Education Institutions. Why distinguish boarding and day programs when comparing school tuition? Phillips Academy Andover publishes separate tuition amounts for boarding and day students. A shared school name therefore does not define one price unit. An admissions campaign should identify the attendance format attached to its tuition statement and compare equivalent offers. These published amounts do not establish financial-aid eligibility or an individual family's final payment.  Source: https://www.andover.edu/admission/tuition-and-financial-aid Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-r4-school-stay",
      "source_url": "https://www.andover.edu/admission/tuition-and-financial-aid"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for K-12 Education Institutions?",
      "text": "The median account AOV for K-12 Education Institutions is $68.29 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions#answer-median-aov",
      "citation": "Madgicx Research & Labs. K-12 Education Institutions. What is the average order value benchmark for K-12 Education Institutions? The median account AOV for K-12 Education Institutions is $68.29 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/k-12-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in K-12 Education Institutions?",
      "text": "The middle 50% of account AOVs runs from $29.55 to $294.23 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions#answer-aov-range",
      "citation": "Madgicx Research & Labs. K-12 Education Institutions. What is the typical AOV range in K-12 Education Institutions? The middle 50% of account AOVs runs from $29.55 to $294.23 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/k-12-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $29.55 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. K-12 Education Institutions. What is the lower-quartile AOV? The 25th-percentile account AOV is $29.55 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/k-12-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $294.23 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. K-12 Education Institutions. What is the upper-quartile AOV? The 75th-percentile account AOV is $294.23 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/k-12-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. K-12 Education Institutions. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/k-12-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. K-12 Education Institutions. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/k-12-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. K-12 Education Institutions. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/k-12-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers K-12 Education Institutions classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. K-12 Education Institutions. Which industry or subcategory does this benchmark cover? This benchmark covers K-12 Education Institutions classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/k-12-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions#answer-compare-aov",
      "citation": "Madgicx Research & Labs. K-12 Education Institutions. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/k-12-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions#answer-aov-performance",
      "citation": "Madgicx Research & Labs. K-12 Education Institutions. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/k-12-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions#answer-download-research",
      "citation": "Madgicx Research & Labs. K-12 Education Institutions. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/k-12-education-institutions#reuse Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions#answer-cite-research",
      "citation": "Madgicx Research & Labs. K-12 Education Institutions. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/k-12-education-institutions#reuse Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions#reuse"
    }
  ]
}