{
  "name": "Middle Schools",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "middle-schools",
  "kind": "subcategory",
  "parent_slug": "k-12-education-institutions",
  "url": "https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools",
  "scope": "Category research. Parent-industry AOV benchmark shown as a separate reference.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "middle-schools",
    "parent_slug": "k-12-education-institutions",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "No publishable AOV benchmark is available for this category. Parent and sibling benchmarks are not substituted.",
    "read_at": "2026-10-11T14:09:58.157498+00:00",
    "period_label": "No publishable aggregate",
    "citation": "Madgicx Research & Labs. Middle Schools: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:09:58.157498+00:00. https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-edjobs1-middle-schools-1",
      "question": "Which grade-transition detail should a middle-school lead form establish?",
      "text": "NYC middle-school eligibility covers residents in the final elementary grade, typically fifth or sixth. Confirm the transition year and applicable jurisdiction before treating an inquiry as an eligible applicant.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-edjobs1-middle-schools-1",
      "citation": "Madgicx Research & Labs. Middle Schools. Which grade-transition detail should a middle-school lead form establish? NYC middle-school eligibility covers residents in the final elementary grade, typically fifth or sixth. Confirm the transition year and applicable jurisdiction before treating an inquiry as an eligible applicant.  Source: https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/middle-school Answer: https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-edjobs1-middle-schools-1",
      "source_url": "https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/middle-school"
    },
    {
      "group": "In this category",
      "id": "answer-edjobs1-middle-schools-2",
      "question": "How should middle-school program demand be counted?",
      "text": "NYC explains that school programs are distinct application choices. Report unique applicants separately from their program interests so multiple choices do not inflate the number of children acquired by a campaign.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-edjobs1-middle-schools-2",
      "citation": "Madgicx Research & Labs. Middle Schools. How should middle-school program demand be counted? NYC explains that school programs are distinct application choices. Report unique applicants separately from their program interests so multiple choices do not inflate the number of children acquired by a campaign.  Source: https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/middle-school Answer: https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-edjobs1-middle-schools-2",
      "source_url": "https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/middle-school"
    },
    {
      "group": "In this category",
      "id": "answer-edjobs1-middle-schools-3",
      "question": "Why might two middle-school lead cohorts have different offer rates?",
      "text": "NYC describes geographic admission priorities for zoned or district programs. Examine the applicable priority groups alongside application volume; a difference in offers does not, by itself, establish a difference in ad quality.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-edjobs1-middle-schools-3",
      "citation": "Madgicx Research & Labs. Middle Schools. Why might two middle-school lead cohorts have different offer rates? NYC describes geographic admission priorities for zoned or district programs. Examine the applicable priority groups alongside application volume; a difference in offers does not, by itself, establish a difference in ad quality.  Source: https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/middle-school Answer: https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-edjobs1-middle-schools-3",
      "source_url": "https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/middle-school"
    },
    {
      "group": "In this category",
      "id": "answer-edjobs1-middle-schools-4",
      "question": "Should a middle-school waitlist offer be merged with the initial offer?",
      "text": "NYC describes waitlist offers as dependent on available seats and admissions priorities. Record the offer stage and timing separately so later seat movement is not automatically credited to a new campaign.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-edjobs1-middle-schools-4",
      "citation": "Madgicx Research & Labs. Middle Schools. Should a middle-school waitlist offer be merged with the initial offer? NYC describes waitlist offers as dependent on available seats and admissions priorities. Record the offer stage and timing separately so later seat movement is not automatically credited to a new campaign.  Source: https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/middle-school Answer: https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-edjobs1-middle-schools-4",
      "source_url": "https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/middle-school"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Which AOV benchmark is shown?",
      "text": "The reference benchmark is for K-12 Education Institutions.",
      "context": "Parent industry benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Middle Schools. Which AOV benchmark is shown? The reference benchmark is for K-12 Education Institutions. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/k-12-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-download-research",
      "citation": "Madgicx Research & Labs. Middle Schools. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#reuse Answer: https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-cite-research",
      "citation": "Madgicx Research & Labs. Middle Schools. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#reuse Answer: https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#reuse"
    }
  ],
  "parent_benchmark_reference": {
    "scope": "parent_industry",
    "parent_slug": "k-12-education-institutions",
    "parent_name": "K-12 Education Institutions",
    "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions#benchmark",
    "benchmark": {
      "status": "verified_aggregate",
      "slug": "k-12-education-institutions",
      "parent_slug": null,
      "cohort_scope": "root_and_children",
      "median_aov_usd": 68.29,
      "p25_aov_usd": 29.55,
      "p75_aov_usd": 294.23,
      "metric_window": null,
      "scope_label": "Equal-weight AOV benchmark",
      "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "read_at": "2026-10-11T14:09:58.157498+00:00",
      "period_label": "Dated snapshot",
      "citation": "Madgicx Research & Labs. K-12 Education Institutions account AOV: median $68.29; middle 50% $29.55 to $294.23. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/k-12-education-institutions#benchmark",
      "source": {
        "name": "Madgicx Research & Labs",
        "url": "https://madgicx.com/labs/industries/k-12-education-institutions#benchmark"
      }
    },
    "citation": "Madgicx Research & Labs. K-12 Education Institutions account AOV: median $68.29; middle 50% $29.55 to $294.23. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/k-12-education-institutions#benchmark"
  }
}