# Middle Schools — Meta ads research

Category research. Brand directory deferred.
Edition: October 2026. Page updated: 2026-10-11.

## Parent industry AOV benchmark

Parent industry: K-12 Education Institutions

- Median: $68.29 USD
- Middle 50%: $29.55 to $294.23 USD
- Snapshot read: 2026-10-11T14:09:58.157498+00:00

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/k-12-education-institutions#benchmark)

Citation: Madgicx Research & Labs. K-12 Education Institutions account AOV: median $68.29; middle 50% $29.55 to $294.23. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/k-12-education-institutions#benchmark

Directory status: deferred. Final brand research and logo placement are pending.

## Research questions

### Which grade-transition detail should a middle-school lead form establish?

NYC middle-school eligibility covers residents in the final elementary grade, typically fifth or sixth. Confirm the transition year and applicable jurisdiction before treating an inquiry as an eligible applicant.

[Source](https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/middle-school) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-edjobs1-middle-schools-1)

Citation: Madgicx Research & Labs. Middle Schools. Which grade-transition detail should a middle-school lead form establish? NYC middle-school eligibility covers residents in the final elementary grade, typically fifth or sixth. Confirm the transition year and applicable jurisdiction before treating an inquiry as an eligible applicant.  Source: https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/middle-school Answer: https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-edjobs1-middle-schools-1

### How should middle-school program demand be counted?

NYC explains that school programs are distinct application choices. Report unique applicants separately from their program interests so multiple choices do not inflate the number of children acquired by a campaign.

[Source](https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/middle-school) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-edjobs1-middle-schools-2)

Citation: Madgicx Research & Labs. Middle Schools. How should middle-school program demand be counted? NYC explains that school programs are distinct application choices. Report unique applicants separately from their program interests so multiple choices do not inflate the number of children acquired by a campaign.  Source: https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/middle-school Answer: https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-edjobs1-middle-schools-2

### Why might two middle-school lead cohorts have different offer rates?

NYC describes geographic admission priorities for zoned or district programs. Examine the applicable priority groups alongside application volume; a difference in offers does not, by itself, establish a difference in ad quality.

[Source](https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/middle-school) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-edjobs1-middle-schools-3)

Citation: Madgicx Research & Labs. Middle Schools. Why might two middle-school lead cohorts have different offer rates? NYC describes geographic admission priorities for zoned or district programs. Examine the applicable priority groups alongside application volume; a difference in offers does not, by itself, establish a difference in ad quality.  Source: https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/middle-school Answer: https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-edjobs1-middle-schools-3

### Should a middle-school waitlist offer be merged with the initial offer?

NYC describes waitlist offers as dependent on available seats and admissions priorities. Record the offer stage and timing separately so later seat movement is not automatically credited to a new campaign.

[Source](https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/middle-school) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-edjobs1-middle-schools-4)

Citation: Madgicx Research & Labs. Middle Schools. Should a middle-school waitlist offer be merged with the initial offer? NYC describes waitlist offers as dependent on available seats and admissions priorities. Record the offer stage and timing separately so later seat movement is not automatically credited to a new campaign.  Source: https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/middle-school Answer: https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-edjobs1-middle-schools-4

### Which AOV benchmark is shown?

The reference benchmark is for K-12 Education Institutions.

Parent industry benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-benchmark-status)

Citation: Madgicx Research & Labs. Middle Schools. Which AOV benchmark is shown? The reference benchmark is for K-12 Education Institutions. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/k-12-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-benchmark-status

### Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#reuse) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-download-research)

Citation: Madgicx Research & Labs. Middle Schools. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#reuse Answer: https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-download-research

### How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#reuse) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-cite-research)

Citation: Madgicx Research & Labs. Middle Schools. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#reuse Answer: https://madgicx.com/labs/industries/k-12-education-institutions/middle-schools#answer-cite-research