# Digital News Platforms — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $7.72 - Middle 50%: $0.63 to $34.64 - Status: verified_aggregate - Scope: Equal-weight AOV benchmark - Snapshot read: 2026-10-11T14:10:23.508070+00:00 - Period: Dated snapshot Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### What should a digital-news ad verify when promoting a subscription package? The Washington Post's package comparison distinguishes Core web-and-app access from Premium features including shared accounts and digital passes. State the actual advertised package before comparing response. A generic subscription message should not imply every buyer receives every Premium benefit. [Source](https://helpcenter.washingtonpost.com/hc/en-us/articles/115000443968-Compare-subscription-packages) · [Answer permalink](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-medianews1-digital-news-platforms-2) Citation: Madgicx Research & Labs. Digital News Platforms. What should a digital-news ad verify when promoting a subscription package? The Washington Post's package comparison distinguishes Core web-and-app access from Premium features including shared accounts and digital passes. State the actual advertised package before comparing response. A generic subscription message should not imply every buyer receives every Premium benefit. Source: https://helpcenter.washingtonpost.com/hc/en-us/articles/115000443968-Compare-subscription-packages Answer: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-medianews1-digital-news-platforms-2 ### Does shared digital-news access establish another paying subscriber? The Washington Post's US-publisher help describes extra shared accounts and a digital pass within Premium. Keep those entitled readers separate from confirmed new paid subscriptions. A recipient activating shared access does not by itself establish a new billing relationship or additional subscription revenue. [Source](https://helpcenter.washingtonpost.com/hc/en-us/articles/115000443968-Compare-subscription-packages) · [Answer permalink](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-medianews1-digital-news-platforms-3) Citation: Madgicx Research & Labs. Digital News Platforms. Does shared digital-news access establish another paying subscriber? The Washington Post's US-publisher help describes extra shared accounts and a digital pass within Premium. Keep those entitled readers separate from confirmed new paid subscriptions. A recipient activating shared access does not by itself establish a new billing relationship or additional subscription revenue. Source: https://helpcenter.washingtonpost.com/hc/en-us/articles/115000443968-Compare-subscription-packages Answer: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-medianews1-digital-news-platforms-3 ### How should a publisher classify an existing subscriber responding to an offer? The Washington Post's US-publisher help directs readers to their online account to check their subscription package. Confirm the customer's actual package before treating a response as acquisition or upgrade. An offer click alone does not establish a new subscription or changed entitlement. [Source](https://helpcenter.washingtonpost.com/hc/en-us/articles/115000443968-Compare-subscription-packages) · [Answer permalink](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-medianews1-digital-news-platforms-4) Citation: Madgicx Research & Labs. Digital News Platforms. How should a publisher classify an existing subscriber responding to an offer? The Washington Post's US-publisher help directs readers to their online account to check their subscription package. Confirm the customer's actual package before treating a response as acquisition or upgrade. An offer click alone does not establish a new subscription or changed entitlement. Source: https://helpcenter.washingtonpost.com/hc/en-us/articles/115000443968-Compare-subscription-packages Answer: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-medianews1-digital-news-platforms-4 ### What is the average order value benchmark for Digital News Platforms? The median account AOV for Digital News Platforms is $7.72 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-median-aov) Citation: Madgicx Research & Labs. Digital News Platforms. What is the average order value benchmark for Digital News Platforms? The median account AOV for Digital News Platforms is $7.72 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#benchmark Answer: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-median-aov ### What is the typical AOV range in Digital News Platforms? The middle 50% of account AOVs runs from $0.63 to $34.64 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-aov-range) Citation: Madgicx Research & Labs. Digital News Platforms. What is the typical AOV range in Digital News Platforms? The middle 50% of account AOVs runs from $0.63 to $34.64 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#benchmark Answer: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $0.63 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Digital News Platforms. What is the lower-quartile AOV? The 25th-percentile account AOV is $0.63 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#benchmark Answer: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $34.64 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Digital News Platforms. What is the upper-quartile AOV? The 75th-percentile account AOV is $34.64 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#benchmark Answer: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-upper-quartile-aov ### What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-aov-calculation) Citation: Madgicx Research & Labs. Digital News Platforms. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#benchmark Answer: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-median-or-mean) Citation: Madgicx Research & Labs. Digital News Platforms. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#benchmark Answer: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-median-or-mean ### When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-benchmark-period) Citation: Madgicx Research & Labs. Digital News Platforms. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#benchmark Answer: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Digital News Platforms classifications under News & Information Media. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Digital News Platforms. Which industry or subcategory does this benchmark cover? This benchmark covers exact Digital News Platforms classifications under News & Information Media. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#benchmark Answer: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-compare-aov) Citation: Madgicx Research & Labs. Digital News Platforms. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#benchmark Answer: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-aov-performance) Citation: Madgicx Research & Labs. Digital News Platforms. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#benchmark Answer: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#reuse) · [Answer permalink](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-download-research) Citation: Madgicx Research & Labs. Digital News Platforms. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#reuse Answer: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#reuse) · [Answer permalink](https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-cite-research) Citation: Madgicx Research & Labs. Digital News Platforms. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#reuse Answer: https://madgicx.com/labs/industries/news-information-media/digital-news-platforms#answer-cite-research