{
  "name": "Specialized News Outlets",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "specialized-news-outlets",
  "kind": "subcategory",
  "parent_slug": "news-information-media",
  "url": "https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets",
  "scope": "Category research. Parent-industry AOV benchmark shown as a separate reference.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "specialized-news-outlets",
    "parent_slug": "news-information-media",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "No publishable AOV benchmark is available for this category. Parent and sibling benchmarks are not substituted.",
    "read_at": "2026-10-11T14:10:23.508070+00:00",
    "period_label": "No publishable aggregate",
    "citation": "Madgicx Research & Labs. Specialized News Outlets: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:10:23.508070+00:00. https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-medianews1-specialized-news-outlets-1",
      "question": "What should a specialist-news campaign qualify beyond general interest in the topic?",
      "text": "POLITICO Pro's US packages distinguish Federal, State and combined U.S. coverage, while common functionality remains the same. Ask which coverage the buyer needs and match the advertised package. A broad policy-news enquiry does not establish fit for every content scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-medianews1-specialized-news-outlets-1",
      "citation": "Madgicx Research & Labs. Specialized News Outlets. What should a specialist-news campaign qualify beyond general interest in the topic? POLITICO Pro's US packages distinguish Federal, State and combined U.S. coverage, while common functionality remains the same. Ask which coverage the buyer needs and match the advertised package. A broad policy-news enquiry does not establish fit for every content scope.  Source: https://www.politicopro.com/packages/ Answer: https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-medianews1-specialized-news-outlets-1",
      "source_url": "https://www.politicopro.com/packages/"
    },
    {
      "group": "In this category",
      "id": "answer-medianews1-specialized-news-outlets-2",
      "question": "Why should a specialist-news advertiser separate team seats from subscription count?",
      "text": "POLITICO Pro's US package page describes team access with flexible seat add-ons. Qualify the buyer's team-access requirement and distinguish entitled seats from the confirmed billing arrangement. Several reader seats do not automatically establish several separately purchased subscriptions.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-medianews1-specialized-news-outlets-2",
      "citation": "Madgicx Research & Labs. Specialized News Outlets. Why should a specialist-news advertiser separate team seats from subscription count? POLITICO Pro's US package page describes team access with flexible seat add-ons. Qualify the buyer's team-access requirement and distinguish entitled seats from the confirmed billing arrangement. Several reader seats do not automatically establish several separately purchased subscriptions.  Source: https://www.politicopro.com/packages/ Answer: https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-medianews1-specialized-news-outlets-2",
      "source_url": "https://www.politicopro.com/packages/"
    },
    {
      "group": "In this category",
      "id": "answer-medianews1-specialized-news-outlets-3",
      "question": "Does a specialist-news demo request establish paid subscription revenue?",
      "text": "POLITICO Pro's US package page invites a free trial through a brief demo request. Separate that enquiry and trial stage from the later confirmed paid agreement. Requesting a demonstration does not by itself establish a customer payment or completed team subscription.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-medianews1-specialized-news-outlets-3",
      "citation": "Madgicx Research & Labs. Specialized News Outlets. Does a specialist-news demo request establish paid subscription revenue? POLITICO Pro's US package page invites a free trial through a brief demo request. Separate that enquiry and trial stage from the later confirmed paid agreement. Requesting a demonstration does not by itself establish a customer payment or completed team subscription.  Source: https://www.politicopro.com/packages/ Answer: https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-medianews1-specialized-news-outlets-3",
      "source_url": "https://www.politicopro.com/packages/"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Which AOV benchmark is shown?",
      "text": "The reference benchmark is for News & Information Media.",
      "context": "Parent industry benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Specialized News Outlets. Which AOV benchmark is shown? The reference benchmark is for News & Information Media. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/news-information-media#benchmark Answer: https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/news-information-media#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-download-research",
      "citation": "Madgicx Research & Labs. Specialized News Outlets. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#reuse Answer: https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-cite-research",
      "citation": "Madgicx Research & Labs. Specialized News Outlets. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#reuse Answer: https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#reuse"
    }
  ],
  "parent_benchmark_reference": {
    "scope": "parent_industry",
    "parent_slug": "news-information-media",
    "parent_name": "News & Information Media",
    "source_url": "https://madgicx.com/labs/industries/news-information-media#benchmark",
    "benchmark": {
      "status": "verified_aggregate",
      "slug": "news-information-media",
      "parent_slug": null,
      "cohort_scope": "root_and_children",
      "median_aov_usd": 29.7,
      "p25_aov_usd": 1.0,
      "p75_aov_usd": 34.64,
      "metric_window": null,
      "scope_label": "Equal-weight AOV benchmark",
      "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "read_at": "2026-10-11T14:10:23.508070+00:00",
      "period_label": "Dated snapshot",
      "citation": "Madgicx Research & Labs. News & Information Media account AOV: median $29.70; middle 50% $1.00 to $34.64. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/news-information-media#benchmark",
      "source": {
        "name": "Madgicx Research & Labs",
        "url": "https://madgicx.com/labs/industries/news-information-media#benchmark"
      }
    },
    "citation": "Madgicx Research & Labs. News & Information Media account AOV: median $29.70; middle 50% $1.00 to $34.64. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/news-information-media#benchmark"
  }
}