{
  "name": "Ferry Maritime Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "ferry-maritime-services",
  "kind": "subcategory",
  "parent_slug": "passenger-transportation-services",
  "url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services",
  "scope": "Category research. Parent-industry AOV benchmark shown as a separate reference.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "ferry-maritime-services",
    "parent_slug": "passenger-transportation-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "No publishable AOV benchmark is available for this category. Parent and sibling benchmarks are not substituted.",
    "read_at": "2026-10-11T14:10:36.491716+00:00",
    "period_label": "No publishable aggregate",
    "citation": "Madgicx Research & Labs. Ferry Maritime Services: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:10:36.491716+00:00. https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-hrtv1-ferry-maritime-services-1",
      "question": "Does a vehicle-space reservation prove a paid ferry-ticket conversion?",
      "text": "Washington State Ferries explicitly separates a vehicle reservation from a ticket purchase. Its reservation itself has no charge except applicable no-show charges. Treat reservation completion and fare payment as distinct outcomes when evaluating a campaign for those services.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-1",
      "citation": "Madgicx Research & Labs. Ferry Maritime Services. Does a vehicle-space reservation prove a paid ferry-ticket conversion? Washington State Ferries explicitly separates a vehicle reservation from a ticket purchase. Its reservation itself has no charge except applicable no-show charges. Treat reservation completion and fare payment as distinct outcomes when evaluating a campaign for those services.  Source: https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-1",
      "source_url": "https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-ferry-maritime-services-2",
      "question": "Can a ferry reservation campaign target every passenger and route alike?",
      "text": "WSF's reservation page covers specified routes and vehicle customers; walk-on and bicycle passengers do not need these vehicle reservations. Qualify the campaign by route and traveler type rather than treating the vehicle-space form as the purchase funnel for all passengers.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-2",
      "citation": "Madgicx Research & Labs. Ferry Maritime Services. Can a ferry reservation campaign target every passenger and route alike? WSF's reservation page covers specified routes and vehicle customers; walk-on and bicycle passengers do not need these vehicle reservations. Qualify the campaign by route and traveler type rather than treating the vehicle-space form as the purchase funnel for all passengers.  Source: https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-2",
      "source_url": "https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-ferry-maritime-services-3",
      "question": "Does a round-trip ferry customer produce one vehicle reservation?",
      "text": "WSF describes vehicle reservations as one-way and instructs customers to reserve both directions. Two reservation confirmations can therefore belong to one round-trip customer. Define the unit before interpreting reservation counts as distinct customers or paid round-trip ticket sales.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-3",
      "citation": "Madgicx Research & Labs. Ferry Maritime Services. Does a round-trip ferry customer produce one vehicle reservation? WSF describes vehicle reservations as one-way and instructs customers to reserve both directions. Two reservation confirmations can therefore belong to one round-trip customer. Define the unit before interpreting reservation counts as distinct customers or paid round-trip ticket sales.  Source: https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-3",
      "source_url": "https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-ferry-maritime-services-4",
      "question": "Is a ferry no-show fee evidence of a completed journey sale?",
      "text": "WSF distinguishes reservation no-show charges from ticket purchases and publishes cancellation conditions. Keep a retained no-show charge separate from fulfilled travel in campaign analysis. The charge does not, by itself, demonstrate that the reserved vehicle boarded or that the fare was purchased.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-4",
      "citation": "Madgicx Research & Labs. Ferry Maritime Services. Is a ferry no-show fee evidence of a completed journey sale? WSF distinguishes reservation no-show charges from ticket purchases and publishes cancellation conditions. Keep a retained no-show charge separate from fulfilled travel in campaign analysis. The charge does not, by itself, demonstrate that the reserved vehicle boarded or that the fare was purchased.  Source: https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-4",
      "source_url": "https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Which AOV benchmark is shown?",
      "text": "The reference benchmark is for Passenger Transportation Services.",
      "context": "Parent industry benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Ferry Maritime Services. Which AOV benchmark is shown? The reference benchmark is for Passenger Transportation Services. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/passenger-transportation-services#benchmark Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/passenger-transportation-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Ferry Maritime Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#reuse Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Ferry Maritime Services. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#reuse Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#reuse"
    }
  ],
  "parent_benchmark_reference": {
    "scope": "parent_industry",
    "parent_slug": "passenger-transportation-services",
    "parent_name": "Passenger Transportation Services",
    "source_url": "https://madgicx.com/labs/industries/passenger-transportation-services#benchmark",
    "benchmark": {
      "status": "verified_aggregate",
      "slug": "passenger-transportation-services",
      "parent_slug": null,
      "cohort_scope": "root_and_children",
      "median_aov_usd": 125.71,
      "p25_aov_usd": 38.91,
      "p75_aov_usd": 278.7,
      "metric_window": null,
      "scope_label": "Equal-weight AOV benchmark",
      "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "read_at": "2026-10-11T14:10:36.491716+00:00",
      "period_label": "Dated snapshot",
      "citation": "Madgicx Research & Labs. Passenger Transportation Services account AOV: median $125.71; middle 50% $38.91 to $278.70. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/passenger-transportation-services#benchmark",
      "source": {
        "name": "Madgicx Research & Labs",
        "url": "https://madgicx.com/labs/industries/passenger-transportation-services#benchmark"
      }
    },
    "citation": "Madgicx Research & Labs. Passenger Transportation Services account AOV: median $125.71; middle 50% $38.91 to $278.70. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/passenger-transportation-services#benchmark"
  }
}