# Ferry Maritime Services — Meta ads research

Category research. Brand directory deferred.
Edition: October 2026. Page updated: 2026-10-11.

## Parent industry AOV benchmark

Parent industry: Passenger Transportation Services

- Median: $125.71 USD
- Middle 50%: $38.91 to $278.70 USD
- Snapshot read: 2026-10-11T14:10:36.491716+00:00

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/passenger-transportation-services#benchmark)

Citation: Madgicx Research & Labs. Passenger Transportation Services account AOV: median $125.71; middle 50% $38.91 to $278.70. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/passenger-transportation-services#benchmark

Directory status: deferred. Final brand research and logo placement are pending.

## Research questions

### Does a vehicle-space reservation prove a paid ferry-ticket conversion?

Washington State Ferries explicitly separates a vehicle reservation from a ticket purchase. Its reservation itself has no charge except applicable no-show charges. Treat reservation completion and fare payment as distinct outcomes when evaluating a campaign for those services.

[Source](https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx) · [Answer permalink](https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-1)

Citation: Madgicx Research & Labs. Ferry Maritime Services. Does a vehicle-space reservation prove a paid ferry-ticket conversion? Washington State Ferries explicitly separates a vehicle reservation from a ticket purchase. Its reservation itself has no charge except applicable no-show charges. Treat reservation completion and fare payment as distinct outcomes when evaluating a campaign for those services.  Source: https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-1

### Can a ferry reservation campaign target every passenger and route alike?

WSF's reservation page covers specified routes and vehicle customers; walk-on and bicycle passengers do not need these vehicle reservations. Qualify the campaign by route and traveler type rather than treating the vehicle-space form as the purchase funnel for all passengers.

[Source](https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx) · [Answer permalink](https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-2)

Citation: Madgicx Research & Labs. Ferry Maritime Services. Can a ferry reservation campaign target every passenger and route alike? WSF's reservation page covers specified routes and vehicle customers; walk-on and bicycle passengers do not need these vehicle reservations. Qualify the campaign by route and traveler type rather than treating the vehicle-space form as the purchase funnel for all passengers.  Source: https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-2

### Does a round-trip ferry customer produce one vehicle reservation?

WSF describes vehicle reservations as one-way and instructs customers to reserve both directions. Two reservation confirmations can therefore belong to one round-trip customer. Define the unit before interpreting reservation counts as distinct customers or paid round-trip ticket sales.

[Source](https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx) · [Answer permalink](https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-3)

Citation: Madgicx Research & Labs. Ferry Maritime Services. Does a round-trip ferry customer produce one vehicle reservation? WSF describes vehicle reservations as one-way and instructs customers to reserve both directions. Two reservation confirmations can therefore belong to one round-trip customer. Define the unit before interpreting reservation counts as distinct customers or paid round-trip ticket sales.  Source: https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-3

### Is a ferry no-show fee evidence of a completed journey sale?

WSF distinguishes reservation no-show charges from ticket purchases and publishes cancellation conditions. Keep a retained no-show charge separate from fulfilled travel in campaign analysis. The charge does not, by itself, demonstrate that the reserved vehicle boarded or that the fare was purchased.

[Source](https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx) · [Answer permalink](https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-4)

Citation: Madgicx Research & Labs. Ferry Maritime Services. Is a ferry no-show fee evidence of a completed journey sale? WSF distinguishes reservation no-show charges from ticket purchases and publishes cancellation conditions. Keep a retained no-show charge separate from fulfilled travel in campaign analysis. The charge does not, by itself, demonstrate that the reserved vehicle boarded or that the fare was purchased.  Source: https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-4

### Which AOV benchmark is shown?

The reference benchmark is for Passenger Transportation Services.

Parent industry benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-benchmark-status)

Citation: Madgicx Research & Labs. Ferry Maritime Services. Which AOV benchmark is shown? The reference benchmark is for Passenger Transportation Services. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/passenger-transportation-services#benchmark Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-benchmark-status

### Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-download-research)

Citation: Madgicx Research & Labs. Ferry Maritime Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#reuse Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-download-research

### How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-cite-research)

Citation: Madgicx Research & Labs. Ferry Maritime Services. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#reuse Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-cite-research