{
  "name": "Personal Coaching & Development",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "personal-coaching-development",
  "kind": "industry",
  "parent_slug": null,
  "url": "https://madgicx.com/labs/industries/personal-coaching-development",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "personal-coaching-development",
    "parent_slug": null,
    "cohort_scope": "root_and_children",
    "median_aov_usd": 42.37,
    "p25_aov_usd": 9.41,
    "p75_aov_usd": 148.83,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:10:41.778648+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Personal Coaching & Development account AOV: median $42.37; middle 50% $9.41 to $148.83. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/personal-coaching-development#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this industry",
      "id": "answer-r5-coach-scope",
      "question": "Is personal coaching interchangeable with therapy or consulting?",
      "text": "ICF's guide distinguishes coaching from therapy, consulting and mentoring, and describes a coaching relationship built around an agreed partnership. A coaching offer should identify the service role it provides rather than imply that buying sessions substitutes for clinical treatment. This distinction describes service scope, not a promise of personal, health or financial results.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-r5-coach-scope",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. Is personal coaching interchangeable with therapy or consulting? ICF's guide distinguishes coaching from therapy, consulting and mentoring, and describes a coaching relationship built around an agreed partnership. A coaching offer should identify the service role it provides rather than imply that buying sessions substitutes for clinical treatment. This distinction describes service scope, not a promise of personal, health or financial results.  Source: https://coachingfederation.org/guide-to-experiencing-coaching-for-individuals/ Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-r5-coach-scope",
      "source_url": "https://coachingfederation.org/guide-to-experiencing-coaching-for-individuals/"
    },
    {
      "group": "In this industry",
      "id": "answer-r5-coach-agreement",
      "question": "Is the person receiving coaching always the person paying for it?",
      "text": "ICF's code defines the client as the person or group being coached and the sponsor as an entity or person paying for, arranging or defining the service. It calls for agreements covering roles, confidentiality and financial arrangements. A coaching inquiry should distinguish purchaser and participant instead of counting every coached participant as a separate purchasing customer.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-r5-coach-agreement",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. Is the person receiving coaching always the person paying for it? ICF's code defines the client as the person or group being coached and the sponsor as an entity or person paying for, arranging or defining the service. It calls for agreements covering roles, confidentiality and financial arrangements. A coaching inquiry should distinguish purchaser and participant instead of counting every coached participant as a separate purchasing customer.  Source: https://coachingfederation.org/wp-content/uploads/2025/03/icf-ethics-code-of-ethics-2025.pdf Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-r5-coach-agreement",
      "source_url": "https://coachingfederation.org/wp-content/uploads/2025/03/icf-ethics-code-of-ethics-2025.pdf"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Personal Coaching & Development?",
      "text": "The median account AOV for Personal Coaching & Development is $42.37 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-median-aov",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. What is the average order value benchmark for Personal Coaching & Development? The median account AOV for Personal Coaching & Development is $42.37 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/personal-coaching-development#benchmark Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Personal Coaching & Development?",
      "text": "The middle 50% of account AOVs runs from $9.41 to $148.83 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-aov-range",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. What is the typical AOV range in Personal Coaching & Development? The middle 50% of account AOVs runs from $9.41 to $148.83 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/personal-coaching-development#benchmark Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $9.41 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. What is the lower-quartile AOV? The 25th-percentile account AOV is $9.41 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/personal-coaching-development#benchmark Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $148.83 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. What is the upper-quartile AOV? The 75th-percentile account AOV is $148.83 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/personal-coaching-development#benchmark Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/personal-coaching-development#benchmark Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/personal-coaching-development#benchmark Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/personal-coaching-development#benchmark Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers Personal Coaching & Development classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. Which industry or subcategory does this benchmark cover? This benchmark covers Personal Coaching & Development classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/personal-coaching-development#benchmark Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/personal-coaching-development#benchmark Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/personal-coaching-development#benchmark Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-download-research",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/personal-coaching-development#reuse Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-cite-research",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/personal-coaching-development#reuse Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#reuse"
    }
  ]
}