{
  "name": "Political & Civic Organizations",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "political-civic-organizations",
  "kind": "industry",
  "parent_slug": null,
  "url": "https://madgicx.com/labs/industries/political-civic-organizations",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "political-civic-organizations",
    "parent_slug": null,
    "cohort_scope": "root_and_children",
    "median_aov_usd": 42.33,
    "p25_aov_usd": 20.22,
    "p75_aov_usd": 50.0,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:10:58.703559+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Political & Civic Organizations account AOV: median $42.33; middle 50% $20.22 to $50.00. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/political-civic-organizations#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/political-civic-organizations#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this industry",
      "id": "answer-r5-civic-payer",
      "question": "Does a political-ad disclaimer identify the same thing as a donation receipt?",
      "text": "FEC's public-communications explanation defines a disclaimer as identifying who paid for a communication and, where applicable, who authorized it. That attribution serves a different purpose from a contribution record. Measurement should keep communications sponsorship and collected contributions separate; this definition is not a personalized compliance determination or evidence of electoral support.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/political-civic-organizations#answer-r5-civic-payer",
      "citation": "Madgicx Research & Labs. Political & Civic Organizations. Does a political-ad disclaimer identify the same thing as a donation receipt? FEC's public-communications explanation defines a disclaimer as identifying who paid for a communication and, where applicable, who authorized it. That attribution serves a different purpose from a contribution record. Measurement should keep communications sponsorship and collected contributions separate; this definition is not a personalized compliance determination or evidence of electoral support.  Source: https://www.fec.gov/press/resources-journalists/public-communications/ Answer: https://madgicx.com/labs/industries/political-civic-organizations#answer-r5-civic-payer",
      "source_url": "https://www.fec.gov/press/resources-journalists/public-communications/"
    },
    {
      "group": "In this industry",
      "id": "answer-r5-civic-repeat",
      "question": "Does pausing a recurring political contribution cancel the entire arrangement?",
      "text": "WinRed distinguishes pausing for one interval from canceling future recurring contributions, and also allows a separate frequency change. These are different donor-administration actions. A campaign finance workflow should record the chosen action and actual collected contributions rather than treat a pause as permanent cancellation or assume scheduled future gifts have been paid.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/political-civic-organizations#answer-r5-civic-repeat",
      "citation": "Madgicx Research & Labs. Political & Civic Organizations. Does pausing a recurring political contribution cancel the entire arrangement? WinRed distinguishes pausing for one interval from canceling future recurring contributions, and also allows a separate frequency change. These are different donor-administration actions. A campaign finance workflow should record the chosen action and actual collected contributions rather than treat a pause as permanent cancellation or assume scheduled future gifts have been paid.  Source: https://support.winred.com/en/articles/3044237-edit-pause-or-cancel-your-recurring-subscription Answer: https://madgicx.com/labs/industries/political-civic-organizations#answer-r5-civic-repeat",
      "source_url": "https://support.winred.com/en/articles/3044237-edit-pause-or-cancel-your-recurring-subscription"
    },
    {
      "group": "In this industry",
      "id": "answer-r5-civic-pledge",
      "question": "Is a future-date political Money Pledge already a collected contribution?",
      "text": "WinRed describes a Money Pledge as an additional donation charged on a specified future date, with a separate confirmation and cancellation route. Signing up for the pledge is not proof that its future charge has occurred. Measurement should distinguish the initial contribution, future commitment and successfully collected additional gift rather than report the pledge as current cash.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/political-civic-organizations#answer-r5-civic-pledge",
      "citation": "Madgicx Research & Labs. Political & Civic Organizations. Is a future-date political Money Pledge already a collected contribution? WinRed describes a Money Pledge as an additional donation charged on a specified future date, with a separate confirmation and cancellation route. Signing up for the pledge is not proof that its future charge has occurred. Measurement should distinguish the initial contribution, future commitment and successfully collected additional gift rather than report the pledge as current cash.  Source: https://support.winred.com/en/articles/4150448-what-is-a-money-pledge Answer: https://madgicx.com/labs/industries/political-civic-organizations#answer-r5-civic-pledge",
      "source_url": "https://support.winred.com/en/articles/4150448-what-is-a-money-pledge"
    },
    {
      "group": "In this industry",
      "id": "answer-r5-civic-register",
      "question": "Does a civic registration-tool action establish a confirmed registration record?",
      "text": "Vote.org describes several registration routes, including transfer to a state's website or generation of a form to mail. Its FAQ separately explains registration-status checks and notes that recently submitted records may take time to update. Tool use, form submission and a confirmed registration record are distinct stages; none is evidence that a ballot has been cast.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/political-civic-organizations#answer-r5-civic-register",
      "citation": "Madgicx Research & Labs. Political & Civic Organizations. Does a civic registration-tool action establish a confirmed registration record? Vote.org describes several registration routes, including transfer to a state's website or generation of a form to mail. Its FAQ separately explains registration-status checks and notes that recently submitted records may take time to update. Tool use, form submission and a confirmed registration record are distinct stages; none is evidence that a ballot has been cast.  Source: https://www.vote.org/faq/ Answer: https://madgicx.com/labs/industries/political-civic-organizations#answer-r5-civic-register",
      "source_url": "https://www.vote.org/faq/"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Political & Civic Organizations?",
      "text": "The median account AOV for Political & Civic Organizations is $42.33 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/political-civic-organizations#answer-median-aov",
      "citation": "Madgicx Research & Labs. Political & Civic Organizations. What is the average order value benchmark for Political & Civic Organizations? The median account AOV for Political & Civic Organizations is $42.33 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/political-civic-organizations#benchmark Answer: https://madgicx.com/labs/industries/political-civic-organizations#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/political-civic-organizations#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Political & Civic Organizations?",
      "text": "The middle 50% of account AOVs runs from $20.22 to $50.00 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/political-civic-organizations#answer-aov-range",
      "citation": "Madgicx Research & Labs. Political & Civic Organizations. What is the typical AOV range in Political & Civic Organizations? The middle 50% of account AOVs runs from $20.22 to $50.00 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/political-civic-organizations#benchmark Answer: https://madgicx.com/labs/industries/political-civic-organizations#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/political-civic-organizations#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $20.22 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/political-civic-organizations#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Political & Civic Organizations. What is the lower-quartile AOV? The 25th-percentile account AOV is $20.22 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/political-civic-organizations#benchmark Answer: https://madgicx.com/labs/industries/political-civic-organizations#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/political-civic-organizations#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $50.00 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/political-civic-organizations#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Political & Civic Organizations. What is the upper-quartile AOV? The 75th-percentile account AOV is $50.00 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/political-civic-organizations#benchmark Answer: https://madgicx.com/labs/industries/political-civic-organizations#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/political-civic-organizations#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/political-civic-organizations#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Political & Civic Organizations. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/political-civic-organizations#benchmark Answer: https://madgicx.com/labs/industries/political-civic-organizations#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/political-civic-organizations#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/political-civic-organizations#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Political & Civic Organizations. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/political-civic-organizations#benchmark Answer: https://madgicx.com/labs/industries/political-civic-organizations#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/political-civic-organizations#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/political-civic-organizations#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Political & Civic Organizations. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/political-civic-organizations#benchmark Answer: https://madgicx.com/labs/industries/political-civic-organizations#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/political-civic-organizations#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers Political & Civic Organizations classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/political-civic-organizations#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Political & Civic Organizations. Which industry or subcategory does this benchmark cover? This benchmark covers Political & Civic Organizations classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/political-civic-organizations#benchmark Answer: https://madgicx.com/labs/industries/political-civic-organizations#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/political-civic-organizations#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/political-civic-organizations#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Political & Civic Organizations. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/political-civic-organizations#benchmark Answer: https://madgicx.com/labs/industries/political-civic-organizations#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/political-civic-organizations#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/political-civic-organizations#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Political & Civic Organizations. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/political-civic-organizations#benchmark Answer: https://madgicx.com/labs/industries/political-civic-organizations#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/political-civic-organizations#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/political-civic-organizations#answer-download-research",
      "citation": "Madgicx Research & Labs. Political & Civic Organizations. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/political-civic-organizations#reuse Answer: https://madgicx.com/labs/industries/political-civic-organizations#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/political-civic-organizations#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/political-civic-organizations#answer-cite-research",
      "citation": "Madgicx Research & Labs. Political & Civic Organizations. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/political-civic-organizations#reuse Answer: https://madgicx.com/labs/industries/political-civic-organizations#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/political-civic-organizations#reuse"
    }
  ]
}