{
  "name": "Packaging Label Printing",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "packaging-label-printing",
  "kind": "subcategory",
  "parent_slug": "printing-publishing-services",
  "url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "packaging-label-printing",
    "parent_slug": "printing-publishing-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": 36.69,
    "p25_aov_usd": 21.6,
    "p75_aov_usd": 105.69,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:11:03.342753+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Packaging Label Printing account AOV: median $36.69; middle 50% $21.60 to $105.69. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-medianews1-packaging-label-printing-1",
      "question": "What should a packaging-label campaign establish before promising moisture resistance?",
      "text": "Avery's US label page distinguishes waterproof from water-resistant protection. Qualify the product's exposure and actual selected material before using either claim. A generic label enquiry does not establish that every offered label suits wet packaging, chemical contact or the buyer's particular container.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-medianews1-packaging-label-printing-1",
      "citation": "Madgicx Research & Labs. Packaging Label Printing. What should a packaging-label campaign establish before promising moisture resistance? Avery's US label page distinguishes waterproof from water-resistant protection. Qualify the product's exposure and actual selected material before using either claim. A generic label enquiry does not establish that every offered label suits wet packaging, chemical contact or the buyer's particular container.  Source: https://www.avery.com/category/material/waterproof-labels/ Answer: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-medianews1-packaging-label-printing-1",
      "source_url": "https://www.avery.com/category/material/waterproof-labels/"
    },
    {
      "group": "In this category",
      "id": "answer-medianews1-packaging-label-printing-4",
      "question": "How should label-printing advertisers qualify the buyer's application method?",
      "text": "Avery's US page offers sheets or rolls for hand and machine application and describes flexible films for shaped containers. Ask about the container and application method before promoting a configuration. A label quantity alone does not establish the suitable format or material.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-medianews1-packaging-label-printing-4",
      "citation": "Madgicx Research & Labs. Packaging Label Printing. How should label-printing advertisers qualify the buyer's application method? Avery's US page offers sheets or rolls for hand and machine application and describes flexible films for shaped containers. Ask about the container and application method before promoting a configuration. A label quantity alone does not establish the suitable format or material.  Source: https://www.avery.com/category/material/waterproof-labels/ Answer: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-medianews1-packaging-label-printing-4",
      "source_url": "https://www.avery.com/category/material/waterproof-labels/"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Packaging Label Printing?",
      "text": "The median account AOV for Packaging Label Printing is $36.69 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-median-aov",
      "citation": "Madgicx Research & Labs. Packaging Label Printing. What is the average order value benchmark for Packaging Label Printing? The median account AOV for Packaging Label Printing is $36.69 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#benchmark Answer: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Packaging Label Printing?",
      "text": "The middle 50% of account AOVs runs from $21.60 to $105.69 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-aov-range",
      "citation": "Madgicx Research & Labs. Packaging Label Printing. What is the typical AOV range in Packaging Label Printing? The middle 50% of account AOVs runs from $21.60 to $105.69 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#benchmark Answer: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $21.60 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Packaging Label Printing. What is the lower-quartile AOV? The 25th-percentile account AOV is $21.60 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#benchmark Answer: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $105.69 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Packaging Label Printing. What is the upper-quartile AOV? The 75th-percentile account AOV is $105.69 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#benchmark Answer: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Packaging Label Printing. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#benchmark Answer: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Packaging Label Printing. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#benchmark Answer: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Packaging Label Printing. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#benchmark Answer: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Packaging Label Printing classifications under Printing & Publishing Services. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Packaging Label Printing. Which industry or subcategory does this benchmark cover? This benchmark covers exact Packaging Label Printing classifications under Printing & Publishing Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#benchmark Answer: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Packaging Label Printing. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#benchmark Answer: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Packaging Label Printing. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#benchmark Answer: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-download-research",
      "citation": "Madgicx Research & Labs. Packaging Label Printing. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#reuse Answer: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-cite-research",
      "citation": "Madgicx Research & Labs. Packaging Label Printing. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#reuse Answer: https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/printing-publishing-services/packaging-label-printing#reuse"
    }
  ]
}