# Commercial Sales & Leasing — Meta ads research

Category research. Brand directory deferred.
Edition: October 2026. Page updated: 2026-10-11.

## Parent industry AOV benchmark

Parent industry: Real Estate Services

- Median: $73.70 USD
- Middle 50%: $24.81 to $1,081.19 USD
- Snapshot read: 2026-10-11T14:11:11.121946+00:00

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/real-estate-services#benchmark)

Citation: Madgicx Research & Labs. Real Estate Services account AOV: median $73.70; middle 50% $24.81 to $1,081.19. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/real-estate-services#benchmark

Directory status: deferred. Final brand research and logo placement are pending.

## Research questions

### Should a booked commercial property tour be reported as a closed deal?

CBRE’s Inland Empire industrial practice lists tours, proposal preparation and submission, negotiations and final documentation as separate services. Use the same distinction in campaign reporting: a booked or completed tour is a prospect milestone, while an executed transaction needs its own confirmed outcome.

[Source](https://www.cbre.com/people/darla-longo) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-leadservices1-commercial-sales-leasing-1)

Citation: Madgicx Research & Labs. Commercial Sales & Leasing. Should a booked commercial property tour be reported as a closed deal? CBRE’s Inland Empire industrial practice lists tours, proposal preparation and submission, negotiations and final documentation as separate services. Use the same distinction in campaign reporting: a booked or completed tour is a prospect milestone, while an executed transaction needs its own confirmed outcome.  Source: https://www.cbre.com/people/darla-longo Answer: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-leadservices1-commercial-sales-leasing-1

### What should a commercial lease-versus-purchase call to action clarify?

CBRE includes lease-versus-purchase analysis in its occupier services. Invite the prospect to identify the decision they need help with, and retain that intent in reporting. A request for space advice does not by itself establish a lease commitment or property purchase.

[Source](https://www.cbre.com/people/darla-longo) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-leadservices1-commercial-sales-leasing-3)

Citation: Madgicx Research & Labs. Commercial Sales & Leasing. What should a commercial lease-versus-purchase call to action clarify? CBRE includes lease-versus-purchase analysis in its occupier services. Invite the prospect to identify the decision they need help with, and retain that intent in reporting. A request for space advice does not by itself establish a lease commitment or property purchase.  Source: https://www.cbre.com/people/darla-longo Answer: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-leadservices1-commercial-sales-leasing-3

### How do lease-renewal inquiries differ from new-space leads?

CBRE describes monitoring lease expirations alongside its industrial agency work. Treat a renewal or existing-lease discussion as its own intent, with the relevant timing recorded, instead of assuming every commercial inquiry is a new occupier search or incremental property transaction.

[Source](https://www.cbre.com/people/darla-longo) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-leadservices1-commercial-sales-leasing-4)

Citation: Madgicx Research & Labs. Commercial Sales & Leasing. How do lease-renewal inquiries differ from new-space leads? CBRE describes monitoring lease expirations alongside its industrial agency work. Treat a renewal or existing-lease discussion as its own intent, with the relevant timing recorded, instead of assuming every commercial inquiry is a new occupier search or incremental property transaction.  Source: https://www.cbre.com/people/darla-longo Answer: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-leadservices1-commercial-sales-leasing-4

### Which AOV benchmark is shown?

The reference benchmark is for Real Estate Services.

Parent industry benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-benchmark-status)

Citation: Madgicx Research & Labs. Commercial Sales & Leasing. Which AOV benchmark is shown? The reference benchmark is for Real Estate Services. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/real-estate-services#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-benchmark-status

### Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#reuse) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-download-research)

Citation: Madgicx Research & Labs. Commercial Sales & Leasing. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#reuse Answer: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-download-research

### How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#reuse) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-cite-research)

Citation: Madgicx Research & Labs. Commercial Sales & Leasing. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#reuse Answer: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-cite-research