# Residential Sales Agencies — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $32.43 - Middle 50%: $2.75 to $73.01 - Status: verified_aggregate - Scope: Equal-weight AOV benchmark - Snapshot read: 2026-10-11T14:11:11.121946+00:00 - Period: Dated snapshot Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Does an open-house visitor count as a represented buyer in an agency campaign? In its US policy guidance for covered MLS participants, NAR explains that independently visiting an open house does not by itself require a written buyer agreement. Count attendance separately from an established buyer-service relationship; an event lead is not automatically a signed client. State and local practices can vary. [Source](https://www.nar.realtor/the-facts/consumer-guide-to-open-houses-and-written-agreements) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-leadservices1-residential-sales-agencies-1) Citation: Madgicx Research & Labs. Residential Sales Agencies. Does an open-house visitor count as a represented buyer in an agency campaign? In its US policy guidance for covered MLS participants, NAR explains that independently visiting an open house does not by itself require a written buyer agreement. Count attendance separately from an established buyer-service relationship; an event lead is not automatically a signed client. State and local practices can vary. Source: https://www.nar.realtor/the-facts/consumer-guide-to-open-houses-and-written-agreements Answer: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-leadservices1-residential-sales-agencies-1 ### What should a residential agency’s tour-booking call to action clarify? In its US policy guidance for covered MLS participants, NAR distinguishes general conversation from working with an agent to identify properties or arrange tours, and describes an agreement before the first covered tour. Make the agency’s actual next step clear rather than presenting every information inquiry as a represented showing. [Source](https://www.nar.realtor/the-facts/consumer-guide-to-open-houses-and-written-agreements) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-leadservices1-residential-sales-agencies-2) Citation: Madgicx Research & Labs. Residential Sales Agencies. What should a residential agency’s tour-booking call to action clarify? In its US policy guidance for covered MLS participants, NAR distinguishes general conversation from working with an agent to identify properties or arrange tours, and describes an agreement before the first covered tour. Make the agency’s actual next step clear rather than presenting every information inquiry as a represented showing. Source: https://www.nar.realtor/the-facts/consumer-guide-to-open-houses-and-written-agreements Answer: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-leadservices1-residential-sales-agencies-2 ### Should a live virtual property tour be separated from passive listing views? NAR's US policy guidance for covered MLS participants includes live virtual tours when an agent is touring on the buyer’s behalf. Distinguish that service from a recorded video or listing-page view in campaign reporting. A media view alone does not establish that an agent conducted a represented tour. [Source](https://www.nar.realtor/the-facts/consumer-guide-to-open-houses-and-written-agreements) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-leadservices1-residential-sales-agencies-3) Citation: Madgicx Research & Labs. Residential Sales Agencies. Should a live virtual property tour be separated from passive listing views? NAR's US policy guidance for covered MLS participants includes live virtual tours when an agent is touring on the buyer’s behalf. Distinguish that service from a recorded video or listing-page view in campaign reporting. A media view alone does not establish that an agent conducted a represented tour. Source: https://www.nar.realtor/the-facts/consumer-guide-to-open-houses-and-written-agreements Answer: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-leadservices1-residential-sales-agencies-3 ### Can residential agency ads use the property price as the agent’s earned value? In its US policy guidance for covered MLS participants, NAR explains that the service agreement addresses compensation and that terms are negotiable. Keep the property’s sale price separate from the agency’s verified fee and campaign purchase-value aggregate. A high-value property lead does not establish earned commission or a completed transaction. [Source](https://www.nar.realtor/the-facts/consumer-guide-to-open-houses-and-written-agreements) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-leadservices1-residential-sales-agencies-4) Citation: Madgicx Research & Labs. Residential Sales Agencies. Can residential agency ads use the property price as the agent’s earned value? In its US policy guidance for covered MLS participants, NAR explains that the service agreement addresses compensation and that terms are negotiable. Keep the property’s sale price separate from the agency’s verified fee and campaign purchase-value aggregate. A high-value property lead does not establish earned commission or a completed transaction. Source: https://www.nar.realtor/the-facts/consumer-guide-to-open-houses-and-written-agreements Answer: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-leadservices1-residential-sales-agencies-4 ### What is the average order value benchmark for Residential Sales Agencies? The median account AOV for Residential Sales Agencies is $32.43 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-median-aov) Citation: Madgicx Research & Labs. Residential Sales Agencies. What is the average order value benchmark for Residential Sales Agencies? The median account AOV for Residential Sales Agencies is $32.43 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-median-aov ### What is the typical AOV range in Residential Sales Agencies? The middle 50% of account AOVs runs from $2.75 to $73.01 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-aov-range) Citation: Madgicx Research & Labs. Residential Sales Agencies. What is the typical AOV range in Residential Sales Agencies? The middle 50% of account AOVs runs from $2.75 to $73.01 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $2.75 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Residential Sales Agencies. What is the lower-quartile AOV? The 25th-percentile account AOV is $2.75 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $73.01 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Residential Sales Agencies. What is the upper-quartile AOV? The 75th-percentile account AOV is $73.01 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-upper-quartile-aov ### What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-aov-calculation) Citation: Madgicx Research & Labs. Residential Sales Agencies. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-median-or-mean) Citation: Madgicx Research & Labs. Residential Sales Agencies. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-median-or-mean ### When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-benchmark-period) Citation: Madgicx Research & Labs. Residential Sales Agencies. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Residential Sales Agencies classifications under Real Estate Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Residential Sales Agencies. Which industry or subcategory does this benchmark cover? This benchmark covers exact Residential Sales Agencies classifications under Real Estate Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-compare-aov) Citation: Madgicx Research & Labs. Residential Sales Agencies. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-aov-performance) Citation: Madgicx Research & Labs. Residential Sales Agencies. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#reuse) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-download-research) Citation: Madgicx Research & Labs. Residential Sales Agencies. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#reuse Answer: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#reuse) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-cite-research) Citation: Madgicx Research & Labs. Residential Sales Agencies. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#reuse Answer: https://madgicx.com/labs/industries/real-estate-services/residential-sales-agencies#answer-cite-research