# Software & Technology Platforms — Meta ads research Category research. The aggregate benchmark and public brand directory are separate. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $30.34 - Middle 50%: $10.26 to $95.68 - Status: verified_aggregate - Scope: Equal-weight AOV benchmark - Snapshot read: 2026-10-11T14:11:48.519456+00:00 - Period: Dated snapshot Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/software-technology-platforms#benchmark) ## Explore brands Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. - [Microsoft](https://microsoft.com/) — Enterprise software - [Google](https://google.com/) — Internet platform - [Amazon Web Services](https://aws.amazon.com/) — Cloud platform - [Kubernetes](https://kubernetes.io/) — Developer platform - [Meta](https://meta.com/) — Social technology - [Salesforce](https://salesforce.com/) — Business software - [Oracle](https://oracle.com/) — Enterprise software - [SAP](https://sap.com/) — Enterprise software - [IBM](https://ibm.com/) — Enterprise technology - [UiPath](https://uipath.com/) — Business software - [Linear](https://linear.app/) — Developer software - [Atlassian](https://atlassian.com/) — Teamwork software - [Slack](https://slack.com/) — Collaboration - [GitBook](https://gitbook.com/) — Developer software - [Notion](https://notion.so/) — Collaboration - [Obsidian](https://obsidian.md/) — Knowledge management - [HashiCorp](https://hashicorp.com/) — Developer platform - [ClickUp](https://clickup.com/) — Work management - [Trello](https://trello.com/) — Work management - [Airtable](https://airtable.com/) — Work management - [Smartsheet](https://smartsheet.com/) — Work management - [Miro](https://miro.com/) — Visual collaboration - [Figma](https://figma.com/) — Design software - [Canva](https://canva.com/) — Design software - [Sketch](https://sketch.com/) — Design software - [Retool](https://retool.com/) — Developer platform - [Webflow](https://webflow.com/) — Web platform - [Squarespace](https://squarespace.com/) — Web platform - [Wix](https://wix.com/) — Web platform - [WordPress.com](https://wordpress.com/) — Publishing platform - [Shopify](https://shopify.com/) — Commerce platform - [BigCommerce](https://bigcommerce.com/) — Commerce platform - [WooCommerce](https://woocommerce.com/) — Commerce platform - [Stripe](https://stripe.com/) — Payments platform - [PayPal](https://paypal.com/) — Payments platform - [Adyen](https://adyen.com/) — Payments platform - [Klarna](https://klarna.com/) — Commerce platform - [Square](https://squareup.com/) — Payments platform - [GitHub](https://github.com/) — Developer platform - [GitLab](https://gitlab.com/) — Developer platform - [Bitbucket](https://bitbucket.org/) — Developer platform - [Docker](https://docker.com/) — Developer platform - [JetBrains](https://jetbrains.com/) — Developer tools - [Postman](https://postman.com/) — Developer tools - [Sentry](https://sentry.io/) — Developer tools - [Datadog](https://datadoghq.com/) — Observability - [New Relic](https://newrelic.com/) — Observability - [Grafana Labs](https://grafana.com/) — Observability - [Elastic](https://elastic.co/) — Search and observability - [Splunk](https://splunk.com/) — Data platform - [Snowflake](https://snowflake.com/) — Data platform - [Databricks](https://databricks.com/) — Data platform - [MongoDB](https://mongodb.com/) — Database platform - [Redis](https://redis.io/) — Database platform - [CircleCI](https://circleci.com/) — Developer platform - [Cloudera](https://cloudera.com/) — Data platform - [Palantir](https://palantir.com/) — Data platform - [Qlik](https://qlik.com/) — Analytics - [Looker](https://looker.com/) — Analytics - [Power BI](https://powerbi.microsoft.com/) — Analytics - [Alteryx](https://alteryx.com/) — Analytics - [Cloudflare](https://cloudflare.com/) — Internet infrastructure - [Fastly](https://fastly.com/) — Internet infrastructure - [Akamai](https://akamai.com/) — Internet infrastructure - [Vercel](https://vercel.com/) — Cloud platform - [Netlify](https://netlify.com/) — Cloud platform - [DigitalOcean](https://digitalocean.com/) — Cloud platform - [Heroku](https://heroku.com/) — Cloud platform - [Linode](https://linode.com/) — Cloud platform - [Pulumi](https://pulumi.com/) — Cloud platform - [Twilio](https://twilio.com/) — Communications platform - [Resend](https://resend.com/) — Email platform - [Mailchimp](https://mailchimp.com/) — Marketing software - [HubSpot](https://hubspot.com/) — Marketing software - [Klaviyo](https://klaviyo.com/) — Marketing software - [Braze](https://braze.com/) — Customer engagement - [Intercom](https://intercom.com/) — Customer service software - [Zendesk](https://zendesk.com/) — Customer service software - [Freshworks](https://freshworks.com/) — Business software - [Supabase](https://supabase.com/) — Developer platform - [Dropbox](https://dropbox.com/) — Cloud storage - [Box](https://box.com/) — Cloud content - [Egnyte](https://egnyte.com/) — Cloud content - [1Password](https://1password.com/) — Security software - [Okta](https://okta.com/) — Identity software - [CrowdStrike](https://crowdstrike.com/) — Security software - [Palo Alto Networks](https://paloaltonetworks.com/) — Security software - [Fortinet](https://fortinet.com/) — Security software - [Zscaler](https://zscaler.com/) — Security software - [Norton](https://norton.com/) — Security software - [Mistral AI](https://mistral.ai/) — AI platform - [Anthropic](https://anthropic.com/) — AI platform - [Cohere](https://cohere.com/) — AI platform - [Hugging Face](https://huggingface.co/) — AI platform - [Perplexity](https://perplexity.ai/) — AI search - [Grammarly](https://grammarly.com/) — Writing software - [Duolingo](https://duolingo.com/) — Learning platform - [Coursera](https://coursera.org/) — Learning platform - [Udemy](https://udemy.com/) — Learning platform No ranking is implied. Missing growth or heat evidence remains unavailable. ## Software revenue metrics Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. ### MRR — Monthly recurring revenue Subscription revenue normalized to one month across a business. One-time charges are excluded. MRR = sum of monthly recurring subscription amounts Source: [Stripe · Monthly recurring revenue](https://stripe.com/resources/more/what-is-monthly-recurring-revenue) ### ARPU — Average revenue per user Revenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR. Monthly subscription ARPU = MRR ÷ active paying subscribers Source: [Stripe · Subscription ARPU](https://support.stripe.com/questions/calculating-average-revenue-per-user-in-billing) ### ACV — Annual contract value The recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue. ACV = recurring contract value ÷ contract duration in years Source: [Stripe · Annual contract value](https://stripe.com/au/resources/more/annual-contract-value-acv-in-saas) ## Research questions ### Why can software AOV be low when the directory includes enterprise brands? The $30.34 figure is a median account purchase AOV, not an enterprise contract value. The directory is independently selected public brand research. Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/software-technology-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms#answer-software-enterprise-brands) Citation: Madgicx Research & Labs. Software & Technology Platforms. Why can software AOV be low when the directory includes enterprise brands? The $30.34 figure is a median account purchase AOV, not an enterprise contract value. The directory is independently selected public brand research. Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/software-technology-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms#answer-software-enterprise-brands ### Can I estimate a software company's MRR from this AOV? No. MRR requires monthly recurring subscription amounts; the purchase AOV aggregate does not supply them. The software revenue metrics on this page are definitions, not measured company revenue or a measured correlation with AOV. Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. [Source](https://madgicx.com/labs/industries/software-technology-platforms#software-metrics) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms#answer-estimate-mrr-from-aov) Citation: Madgicx Research & Labs. Software & Technology Platforms. Can I estimate a software company's MRR from this AOV? No. MRR requires monthly recurring subscription amounts; the purchase AOV aggregate does not supply them. The software revenue metrics on this page are definitions, not measured company revenue or a measured correlation with AOV. Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. Source: https://madgicx.com/labs/industries/software-technology-platforms#software-metrics Answer: https://madgicx.com/labs/industries/software-technology-platforms#answer-estimate-mrr-from-aov ### How do MRR, ARPU and ACV describe different parts of a SaaS business? MRR totals recurring subscription revenue normalized to one month. Monthly subscription ARPU divides MRR by active paying subscribers. ACV normalizes the recurring value of one customer contract to a year. They measure different things; none is supplied here as a measured benchmark. Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. [Source](https://madgicx.com/labs/industries/software-technology-platforms#software-metrics) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms#answer-mrr-arpu-acv-difference) Citation: Madgicx Research & Labs. Software & Technology Platforms. How do MRR, ARPU and ACV describe different parts of a SaaS business? MRR totals recurring subscription revenue normalized to one month. Monthly subscription ARPU divides MRR by active paying subscribers. ACV normalizes the recurring value of one customer contract to a year. They measure different things; none is supplied here as a measured benchmark. Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. Source: https://madgicx.com/labs/industries/software-technology-platforms#software-metrics Answer: https://madgicx.com/labs/industries/software-technology-platforms#answer-mrr-arpu-acv-difference ### What is the average order value benchmark for Software & Technology Platforms? The median account AOV for Software & Technology Platforms is $30.34 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/software-technology-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms#answer-median-aov) Citation: Madgicx Research & Labs. Software & Technology Platforms. What is the average order value benchmark for Software & Technology Platforms? The median account AOV for Software & Technology Platforms is $30.34 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/software-technology-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms#answer-median-aov ### What is the typical AOV range in Software & Technology Platforms? The middle 50% of account AOVs runs from $10.26 to $95.68 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/software-technology-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms#answer-aov-range) Citation: Madgicx Research & Labs. Software & Technology Platforms. What is the typical AOV range in Software & Technology Platforms? The middle 50% of account AOVs runs from $10.26 to $95.68 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/software-technology-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $10.26 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/software-technology-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Software & Technology Platforms. What is the lower-quartile AOV? The 25th-percentile account AOV is $10.26 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/software-technology-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $95.68 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/software-technology-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Software & Technology Platforms. What is the upper-quartile AOV? The 75th-percentile account AOV is $95.68 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/software-technology-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms#answer-upper-quartile-aov ### What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/software-technology-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms#answer-aov-calculation) Citation: Madgicx Research & Labs. Software & Technology Platforms. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/software-technology-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/software-technology-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms#answer-median-or-mean) Citation: Madgicx Research & Labs. Software & Technology Platforms. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/software-technology-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms#answer-median-or-mean ### When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/software-technology-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms#answer-benchmark-period) Citation: Madgicx Research & Labs. Software & Technology Platforms. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/software-technology-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers Software & Technology Platforms classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/software-technology-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Software & Technology Platforms. Which industry or subcategory does this benchmark cover? This benchmark covers Software & Technology Platforms classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/software-technology-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/software-technology-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms#answer-compare-aov) Citation: Madgicx Research & Labs. Software & Technology Platforms. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/software-technology-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/software-technology-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms#answer-aov-performance) Citation: Madgicx Research & Labs. Software & Technology Platforms. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/software-technology-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms#answer-aov-performance ### Does purchase AOV measure MRR, ARPU or ACV? These describe contract and recurring revenue economics. The purchase AOV benchmark above measures order value. Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. [Source](https://madgicx.com/labs/industries/software-technology-platforms#software-metrics) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms#answer-aov-and-recurring-revenue) Citation: Madgicx Research & Labs. Software & Technology Platforms. Does purchase AOV measure MRR, ARPU or ACV? These describe contract and recurring revenue economics. The purchase AOV benchmark above measures order value. Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. Source: https://madgicx.com/labs/industries/software-technology-platforms#software-metrics Answer: https://madgicx.com/labs/industries/software-technology-platforms#answer-aov-and-recurring-revenue ### Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. [Source](https://madgicx.com/labs/industries/software-technology-platforms#brands) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms#answer-directory-and-benchmark) Citation: Madgicx Research & Labs. Software & Technology Platforms. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. Source: https://madgicx.com/labs/industries/software-technology-platforms#brands Answer: https://madgicx.com/labs/industries/software-technology-platforms#answer-directory-and-benchmark ### Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. [Source](https://madgicx.com/labs/industries/software-technology-platforms#method) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms#answer-brand-level-aov) Citation: Madgicx Research & Labs. Software & Technology Platforms. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. Source: https://madgicx.com/labs/industries/software-technology-platforms#method Answer: https://madgicx.com/labs/industries/software-technology-platforms#answer-brand-level-aov ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/software-technology-platforms#reuse) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms#answer-download-research) Citation: Madgicx Research & Labs. Software & Technology Platforms. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/software-technology-platforms#reuse Answer: https://madgicx.com/labs/industries/software-technology-platforms#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/software-technology-platforms#reuse) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms#answer-cite-research) Citation: Madgicx Research & Labs. Software & Technology Platforms. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/software-technology-platforms#reuse Answer: https://madgicx.com/labs/industries/software-technology-platforms#answer-cite-research