# Development Tools & Platforms — Meta ads research

Category research. Brand directory deferred.
Edition: October 2026. Page updated: 2026-10-11.

## Parent industry AOV benchmark

Parent industry: Software & Technology Platforms

- Median: $30.34 USD
- Middle 50%: $10.26 to $95.68 USD
- Snapshot read: 2026-10-11T14:11:48.519456+00:00

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/software-technology-platforms#benchmark)

Citation: Madgicx Research & Labs. Software & Technology Platforms account AOV: median $30.34; middle 50% $10.26 to $95.68. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/software-technology-platforms#benchmark

Directory status: deferred. Final brand research and logo placement are pending.

## Software revenue metrics

Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.

### MRR — Monthly recurring revenue

Subscription revenue normalized to one month across a business. One-time charges are excluded.

MRR = sum of monthly recurring subscription amounts

Source: [Stripe · Monthly recurring revenue](https://stripe.com/resources/more/what-is-monthly-recurring-revenue)

### ARPU — Average revenue per user

Revenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR.

Monthly subscription ARPU = MRR ÷ active paying subscribers

Source: [Stripe · Subscription ARPU](https://support.stripe.com/questions/calculating-average-revenue-per-user-in-billing)

### ACV — Annual contract value

The recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue.

ACV = recurring contract value ÷ contract duration in years

Source: [Stripe · Annual contract value](https://stripe.com/au/resources/more/annual-contract-value-acv-in-saas)

## Research questions

### Which AOV benchmark is shown?

The reference benchmark is for Software & Technology Platforms.

Parent industry benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-benchmark-status)

Citation: Madgicx Research & Labs. Development Tools & Platforms. Which AOV benchmark is shown? The reference benchmark is for Software & Technology Platforms. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/software-technology-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-benchmark-status

### Does purchase AOV measure MRR, ARPU or ACV?

These describe contract and recurring revenue economics. No purchase AOV benchmark is supplied for this category.

Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.

[Source](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#software-metrics) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-aov-and-recurring-revenue)

Citation: Madgicx Research & Labs. Development Tools & Platforms. Does purchase AOV measure MRR, ARPU or ACV? These describe contract and recurring revenue economics. No purchase AOV benchmark is supplied for this category. Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. Source: https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#software-metrics Answer: https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-aov-and-recurring-revenue

### Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#reuse) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-download-research)

Citation: Madgicx Research & Labs. Development Tools & Platforms. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#reuse Answer: https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-download-research

### How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#reuse) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-cite-research)

Citation: Madgicx Research & Labs. Development Tools & Platforms. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#reuse Answer: https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-cite-research