{
  "name": "Marketing Technology Platforms",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "marketing-technology-platforms",
  "kind": "subcategory",
  "parent_slug": "software-technology-platforms",
  "url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "marketing-technology-platforms",
    "parent_slug": "software-technology-platforms",
    "cohort_scope": "exact_child",
    "median_aov_usd": 29.77,
    "p25_aov_usd": 12.88,
    "p75_aov_usd": 120.27,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:11:48.519456+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Marketing Technology Platforms account AOV: median $29.77; middle 50% $12.88 to $120.27. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#benchmark"
    }
  },
  "metric_definitions": [
    {
      "key": "mrr",
      "label": "MRR",
      "name": "Monthly recurring revenue",
      "definition": "Subscription revenue normalized to one month across a business. One-time charges are excluded.",
      "formula": "MRR = sum of monthly recurring subscription amounts",
      "source_url": "https://stripe.com/resources/more/what-is-monthly-recurring-revenue",
      "source_label": "Stripe · Monthly recurring revenue"
    },
    {
      "key": "arpu",
      "label": "ARPU",
      "name": "Average revenue per user",
      "definition": "Revenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR.",
      "formula": "Monthly subscription ARPU = MRR ÷ active paying subscribers",
      "source_url": "https://support.stripe.com/questions/calculating-average-revenue-per-user-in-billing",
      "source_label": "Stripe · Subscription ARPU"
    },
    {
      "key": "acv",
      "label": "ACV",
      "name": "Annual contract value",
      "definition": "The recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue.",
      "formula": "ACV = recurring contract value ÷ contract duration in years",
      "source_url": "https://stripe.com/au/resources/more/annual-contract-value-acv-in-saas",
      "source_label": "Stripe · Annual contract value"
    }
  ],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Marketing Technology Platforms?",
      "text": "The median account AOV for Marketing Technology Platforms is $29.77 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-median-aov",
      "citation": "Madgicx Research & Labs. Marketing Technology Platforms. What is the average order value benchmark for Marketing Technology Platforms? The median account AOV for Marketing Technology Platforms is $29.77 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Marketing Technology Platforms?",
      "text": "The middle 50% of account AOVs runs from $12.88 to $120.27 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-aov-range",
      "citation": "Madgicx Research & Labs. Marketing Technology Platforms. What is the typical AOV range in Marketing Technology Platforms? The middle 50% of account AOVs runs from $12.88 to $120.27 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $12.88 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Marketing Technology Platforms. What is the lower-quartile AOV? The 25th-percentile account AOV is $12.88 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $120.27 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Marketing Technology Platforms. What is the upper-quartile AOV? The 75th-percentile account AOV is $120.27 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Marketing Technology Platforms. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Marketing Technology Platforms. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Marketing Technology Platforms. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Marketing Technology Platforms classifications under Software & Technology Platforms. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Marketing Technology Platforms. Which industry or subcategory does this benchmark cover? This benchmark covers exact Marketing Technology Platforms classifications under Software & Technology Platforms. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Marketing Technology Platforms. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Marketing Technology Platforms. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#benchmark"
    },
    {
      "group": "Software revenue metrics",
      "id": "answer-aov-and-recurring-revenue",
      "question": "Does purchase AOV measure MRR, ARPU or ACV?",
      "text": "These describe contract and recurring revenue economics. The purchase AOV benchmark above measures order value.",
      "context": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
      "url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-aov-and-recurring-revenue",
      "citation": "Madgicx Research & Labs. Marketing Technology Platforms. Does purchase AOV measure MRR, ARPU or ACV? These describe contract and recurring revenue economics. The purchase AOV benchmark above measures order value. Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. Source: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#software-metrics Answer: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-aov-and-recurring-revenue",
      "source_url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#software-metrics"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-download-research",
      "citation": "Madgicx Research & Labs. Marketing Technology Platforms. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#reuse Answer: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-cite-research",
      "citation": "Madgicx Research & Labs. Marketing Technology Platforms. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#reuse Answer: https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/software-technology-platforms/marketing-technology-platforms#reuse"
    }
  ]
}