# Sports & Outdoor Equipment — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $136.29 - Middle 50%: $68.47 to $292.99 - Status: verified_aggregate - Scope: Equal-weight AOV benchmark - Snapshot read: 2026-10-11T14:11:54.153357+00:00 - Period: Dated snapshot Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Does a tent's minimum trail weight include everything in the package? REI distinguishes minimum trail weight from packaged weight, which includes additional supplied components such as stakes and storage sacks. A lightweight claim needs its stated specification basis. Product creative should preserve that basis and what the customer receives instead of comparing a minimal setup with another tent's full package; neither weight proves a better hiking outcome. [Source](https://www.rei.com/learn/expert-advice/backpacking-tent.html) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-r6-sports-weight) Citation: Madgicx Research & Labs. Sports & Outdoor Equipment. Does a tent's minimum trail weight include everything in the package? REI distinguishes minimum trail weight from packaged weight, which includes additional supplied components such as stakes and storage sacks. A lightweight claim needs its stated specification basis. Product creative should preserve that basis and what the customer receives instead of comparing a minimal setup with another tent's full package; neither weight proves a better hiking outcome. Source: https://www.rei.com/learn/expert-advice/backpacking-tent.html Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-r6-sports-weight ### Do outdoor electronics necessarily share every other gear return condition? REI's official indexed help gives outdoor electronics a 90-day return window for members and non-members and names several covered device types. That category-specific condition should remain attached to an electronics offer. Readable current policy text was unavailable in this review, so the indexed description is not a universal return promise or verification of an individual purchase's eligibility. [Source](https://www.rei.com/help/categories?a=Can-I-return-outdoor-electronics---id--TG0PnElMQdeM3qlB4bvfhg&hc=returnsExchanges&secHc=returnPolicyAndEligibility) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-r6-sports-return) Citation: Madgicx Research & Labs. Sports & Outdoor Equipment. Do outdoor electronics necessarily share every other gear return condition? REI's official indexed help gives outdoor electronics a 90-day return window for members and non-members and names several covered device types. That category-specific condition should remain attached to an electronics offer. Readable current policy text was unavailable in this review, so the indexed description is not a universal return promise or verification of an individual purchase's eligibility. Source: https://www.rei.com/help/categories?a=Can-I-return-outdoor-electronics---id--TG0PnElMQdeM3qlB4bvfhg&hc=returnsExchanges&secHc=returnPolicyAndEligibility Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-r6-sports-return ### Is the bicycle the only component of a retailer's advertised purchase offer? DICK'S Upland store page describes free bike assembly with a bike purchase alongside separate repair, tune-up and accessory-installation services. The purchase offer includes a stated service component, while other service requests have their own scope. Creative comparisons should identify the included assembly rather than assume every retailer or location offers the same bundle. [Source](https://stores.dickssportinggoods.com/ca/upland/922/) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-r6-sports-assembly) Citation: Madgicx Research & Labs. Sports & Outdoor Equipment. Is the bicycle the only component of a retailer's advertised purchase offer? DICK'S Upland store page describes free bike assembly with a bike purchase alongside separate repair, tune-up and accessory-installation services. The purchase offer includes a stated service component, while other service requests have their own scope. Creative comparisons should identify the included assembly rather than assume every retailer or location offers the same bundle. Source: https://stores.dickssportinggoods.com/ca/upland/922/ Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-r6-sports-assembly ### What is the average order value benchmark for Sports & Outdoor Equipment? The median account AOV for Sports & Outdoor Equipment is $136.29 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-median-aov) Citation: Madgicx Research & Labs. Sports & Outdoor Equipment. What is the average order value benchmark for Sports & Outdoor Equipment? The median account AOV for Sports & Outdoor Equipment is $136.29 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-median-aov ### What is the typical AOV range in Sports & Outdoor Equipment? The middle 50% of account AOVs runs from $68.47 to $292.99 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-aov-range) Citation: Madgicx Research & Labs. Sports & Outdoor Equipment. What is the typical AOV range in Sports & Outdoor Equipment? The middle 50% of account AOVs runs from $68.47 to $292.99 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $68.47 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Sports & Outdoor Equipment. What is the lower-quartile AOV? The 25th-percentile account AOV is $68.47 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $292.99 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Sports & Outdoor Equipment. What is the upper-quartile AOV? The 75th-percentile account AOV is $292.99 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-upper-quartile-aov ### What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-aov-calculation) Citation: Madgicx Research & Labs. Sports & Outdoor Equipment. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-median-or-mean) Citation: Madgicx Research & Labs. Sports & Outdoor Equipment. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-median-or-mean ### When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-benchmark-period) Citation: Madgicx Research & Labs. Sports & Outdoor Equipment. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers Sports & Outdoor Equipment classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Sports & Outdoor Equipment. Which industry or subcategory does this benchmark cover? This benchmark covers Sports & Outdoor Equipment classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-compare-aov) Citation: Madgicx Research & Labs. Sports & Outdoor Equipment. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-aov-performance) Citation: Madgicx Research & Labs. Sports & Outdoor Equipment. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment#reuse) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-download-research) Citation: Madgicx Research & Labs. Sports & Outdoor Equipment. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#reuse Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment#reuse) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-cite-research) Citation: Madgicx Research & Labs. Sports & Outdoor Equipment. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#reuse Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-cite-research