# Outdoor Recreation Gear — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $187.65 - Middle 50%: $89.00 to $362.77 - Status: verified_aggregate - Scope: Equal-weight AOV benchmark - Snapshot read: 2026-10-11T14:11:54.153357+00:00 - Period: Dated snapshot Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Why should a tent campaign separate car camping from backpacking intent? REI's tent guide, updated October 2025, distinguishes heavier car-camping shelters from lighter, more compact backpacking options. Ask how the tent will reach camp. A camping-interest enquiry does not establish that the advertised model suits a carried backcountry trip. [Source](https://www.rei.com/learn/expert-advice/family-base-camping-tent.html) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-equipmentsportstoys1-outdoor-recreation-gear-1) Citation: Madgicx Research & Labs. Outdoor Recreation Gear. Why should a tent campaign separate car camping from backpacking intent? REI's tent guide, updated October 2025, distinguishes heavier car-camping shelters from lighter, more compact backpacking options. Ask how the tent will reach camp. A camping-interest enquiry does not establish that the advertised model suits a carried backcountry trip. Source: https://www.rei.com/learn/expert-advice/family-base-camping-tent.html Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-equipmentsportstoys1-outdoor-recreation-gear-1 ### Can a tent-capacity headline imply room for people, pets and all their gear? REI's October 2025 guide says person ratings generally reflect sleeping-pad fit; extra space for gear or other activities is separate. Show the selected tent's layout and ask about those needs. Its stated person count does not establish the buyer's usable-space requirement. [Source](https://www.rei.com/learn/expert-advice/family-base-camping-tent.html) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-equipmentsportstoys1-outdoor-recreation-gear-2) Citation: Madgicx Research & Labs. Outdoor Recreation Gear. Can a tent-capacity headline imply room for people, pets and all their gear? REI's October 2025 guide says person ratings generally reflect sleeping-pad fit; extra space for gear or other activities is separate. Show the selected tent's layout and ask about those needs. Its stated person count does not establish the buyer's usable-space requirement. Source: https://www.rei.com/learn/expert-advice/family-base-camping-tent.html Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-equipmentsportstoys1-outdoor-recreation-gear-2 ### What should a seasonality promise in an outdoor-gear ad qualify? REI's October 2025 guide discusses three-season tents in temperate US spring, summer and fall conditions, with different designs for extended or winter use. Name the actual model and intended conditions. A season label alone does not establish suitability for every destination or weather event. [Source](https://www.rei.com/learn/expert-advice/family-base-camping-tent.html) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-equipmentsportstoys1-outdoor-recreation-gear-3) Citation: Madgicx Research & Labs. Outdoor Recreation Gear. What should a seasonality promise in an outdoor-gear ad qualify? REI's October 2025 guide discusses three-season tents in temperate US spring, summer and fall conditions, with different designs for extended or winter use. Name the actual model and intended conditions. A season label alone does not establish suitability for every destination or weather event. Source: https://www.rei.com/learn/expert-advice/family-base-camping-tent.html Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-equipmentsportstoys1-outdoor-recreation-gear-3 ### Can a larger-tent offer assume it removes every purchase objection? REI's October 2025 guide notes that large tents can be harder for one person to assemble and may exceed a campsite's available pitch space. Qualify setup and site footprint. A roomier model does not automatically establish that the buyer can use it on the planned trip. [Source](https://www.rei.com/learn/expert-advice/family-base-camping-tent.html) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-equipmentsportstoys1-outdoor-recreation-gear-4) Citation: Madgicx Research & Labs. Outdoor Recreation Gear. Can a larger-tent offer assume it removes every purchase objection? REI's October 2025 guide notes that large tents can be harder for one person to assemble and may exceed a campsite's available pitch space. Qualify setup and site footprint. A roomier model does not automatically establish that the buyer can use it on the planned trip. Source: https://www.rei.com/learn/expert-advice/family-base-camping-tent.html Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-equipmentsportstoys1-outdoor-recreation-gear-4 ### What is the average order value benchmark for Outdoor Recreation Gear? The median account AOV for Outdoor Recreation Gear is $187.65 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-median-aov) Citation: Madgicx Research & Labs. Outdoor Recreation Gear. What is the average order value benchmark for Outdoor Recreation Gear? The median account AOV for Outdoor Recreation Gear is $187.65 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-median-aov ### What is the typical AOV range in Outdoor Recreation Gear? The middle 50% of account AOVs runs from $89.00 to $362.77 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-aov-range) Citation: Madgicx Research & Labs. Outdoor Recreation Gear. What is the typical AOV range in Outdoor Recreation Gear? The middle 50% of account AOVs runs from $89.00 to $362.77 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $89.00 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Outdoor Recreation Gear. What is the lower-quartile AOV? The 25th-percentile account AOV is $89.00 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $362.77 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Outdoor Recreation Gear. What is the upper-quartile AOV? The 75th-percentile account AOV is $362.77 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-upper-quartile-aov ### What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-aov-calculation) Citation: Madgicx Research & Labs. Outdoor Recreation Gear. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-median-or-mean) Citation: Madgicx Research & Labs. Outdoor Recreation Gear. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-median-or-mean ### When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-benchmark-period) Citation: Madgicx Research & Labs. Outdoor Recreation Gear. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Outdoor Recreation Gear classifications under Sports & Outdoor Equipment. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Outdoor Recreation Gear. Which industry or subcategory does this benchmark cover? This benchmark covers exact Outdoor Recreation Gear classifications under Sports & Outdoor Equipment. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-compare-aov) Citation: Madgicx Research & Labs. Outdoor Recreation Gear. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-aov-performance) Citation: Madgicx Research & Labs. Outdoor Recreation Gear. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#reuse) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-download-research) Citation: Madgicx Research & Labs. Outdoor Recreation Gear. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#reuse Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#reuse) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-cite-research) Citation: Madgicx Research & Labs. Outdoor Recreation Gear. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#reuse Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-cite-research