{
  "name": "Water Sports Equipment",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "water-sports-equipment",
  "kind": "subcategory",
  "parent_slug": "sports-outdoor-equipment",
  "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "water-sports-equipment",
    "parent_slug": "sports-outdoor-equipment",
    "cohort_scope": "exact_child",
    "median_aov_usd": 185.6,
    "p25_aov_usd": 78.07,
    "p75_aov_usd": 472.9,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:11:54.153357+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Water Sports Equipment account AOV: median $185.60; middle 50% $78.07 to $472.90. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-equipmentsportstoys1-water-sports-equipment-1",
      "question": "Can an archived SUP product page support a live-availability claim in a campaign?",
      "text": "NRS's Thrive 10-foot-3 product page states that the board is no longer available and points to alternatives. Treat it as an archived product example. Its specifications cannot establish current stock, a present offer or an order that the advertiser can fulfill.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-equipmentsportstoys1-water-sports-equipment-1",
      "citation": "Madgicx Research & Labs. Water Sports Equipment. Can an archived SUP product page support a live-availability claim in a campaign? NRS's Thrive 10-foot-3 product page states that the board is no longer available and points to alternatives. Treat it as an archived product example. Its specifications cannot establish current stock, a present offer or an order that the advertiser can fulfill.  Source: https://www.nrs.com/nrs-thrive-103-inflatable-sup-board/plbi Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-equipmentsportstoys1-water-sports-equipment-1",
      "source_url": "https://www.nrs.com/nrs-thrive-103-inflatable-sup-board/plbi"
    },
    {
      "group": "In this category",
      "id": "answer-equipmentsportstoys1-water-sports-equipment-2",
      "question": "What bundle qualification can an advertiser learn from an archived SUP listing?",
      "text": "NRS's unavailable Thrive 10-foot-3 listing names a pump, gauge, travel pack and repair kit among included items. Specify the contents of the live offer being advertised. This archived list does not establish that another board package includes a paddle or all trip equipment.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-equipmentsportstoys1-water-sports-equipment-2",
      "citation": "Madgicx Research & Labs. Water Sports Equipment. What bundle qualification can an advertiser learn from an archived SUP listing? NRS's unavailable Thrive 10-foot-3 listing names a pump, gauge, travel pack and repair kit among included items. Specify the contents of the live offer being advertised. This archived list does not establish that another board package includes a paddle or all trip equipment.  Source: https://www.nrs.com/nrs-thrive-103-inflatable-sup-board/plbi Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-equipmentsportstoys1-water-sports-equipment-2",
      "source_url": "https://www.nrs.com/nrs-thrive-103-inflatable-sup-board/plbi"
    },
    {
      "group": "In this category",
      "id": "answer-equipmentsportstoys1-water-sports-equipment-3",
      "question": "Why separate retail and commercial use when advertising a SUP warranty?",
      "text": "NRS's archived Thrive 10-foot-3 page lists three-year retail and one-year commercial warranties. Qualify the current model and buyer's use before making a coverage promise. The unavailable product's terms do not establish warranty coverage for a different board or present sale.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-equipmentsportstoys1-water-sports-equipment-3",
      "citation": "Madgicx Research & Labs. Water Sports Equipment. Why separate retail and commercial use when advertising a SUP warranty? NRS's archived Thrive 10-foot-3 page lists three-year retail and one-year commercial warranties. Qualify the current model and buyer's use before making a coverage promise. The unavailable product's terms do not establish warranty coverage for a different board or present sale.  Source: https://www.nrs.com/nrs-thrive-103-inflatable-sup-board/plbi Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-equipmentsportstoys1-water-sports-equipment-3",
      "source_url": "https://www.nrs.com/nrs-thrive-103-inflatable-sup-board/plbi"
    },
    {
      "group": "In this category",
      "id": "answer-equipmentsportstoys1-water-sports-equipment-4",
      "question": "Can an advertised paddler range ignore the load of carried gear?",
      "text": "NRS's unavailable Thrive 10-foot-3 specifications describe their suggested performance weight range as paddler plus gear. Qualify the total intended load for the live model. This historical recommendation is not a universal capacity limit or evidence that any paddling situation is safe.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-equipmentsportstoys1-water-sports-equipment-4",
      "citation": "Madgicx Research & Labs. Water Sports Equipment. Can an advertised paddler range ignore the load of carried gear? NRS's unavailable Thrive 10-foot-3 specifications describe their suggested performance weight range as paddler plus gear. Qualify the total intended load for the live model. This historical recommendation is not a universal capacity limit or evidence that any paddling situation is safe.  Source: https://www.nrs.com/nrs-thrive-103-inflatable-sup-board/plbi Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-equipmentsportstoys1-water-sports-equipment-4",
      "source_url": "https://www.nrs.com/nrs-thrive-103-inflatable-sup-board/plbi"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Water Sports Equipment?",
      "text": "The median account AOV for Water Sports Equipment is $185.60 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-median-aov",
      "citation": "Madgicx Research & Labs. Water Sports Equipment. What is the average order value benchmark for Water Sports Equipment? The median account AOV for Water Sports Equipment is $185.60 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Water Sports Equipment?",
      "text": "The middle 50% of account AOVs runs from $78.07 to $472.90 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-aov-range",
      "citation": "Madgicx Research & Labs. Water Sports Equipment. What is the typical AOV range in Water Sports Equipment? The middle 50% of account AOVs runs from $78.07 to $472.90 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $78.07 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Water Sports Equipment. What is the lower-quartile AOV? The 25th-percentile account AOV is $78.07 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $472.90 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Water Sports Equipment. What is the upper-quartile AOV? The 75th-percentile account AOV is $472.90 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Water Sports Equipment. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Water Sports Equipment. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Water Sports Equipment. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Water Sports Equipment classifications under Sports & Outdoor Equipment. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Water Sports Equipment. Which industry or subcategory does this benchmark cover? This benchmark covers exact Water Sports Equipment classifications under Sports & Outdoor Equipment. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Water Sports Equipment. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Water Sports Equipment. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-download-research",
      "citation": "Madgicx Research & Labs. Water Sports Equipment. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#reuse Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-cite-research",
      "citation": "Madgicx Research & Labs. Water Sports Equipment. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#reuse Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#reuse"
    }
  ]
}