{
  "name": "Transportation & Logistics",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "transportation-logistics",
  "kind": "industry",
  "parent_slug": null,
  "url": "https://madgicx.com/labs/industries/transportation-logistics",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "transportation-logistics",
    "parent_slug": null,
    "cohort_scope": "root_and_children",
    "median_aov_usd": 47.08,
    "p25_aov_usd": 19.19,
    "p75_aov_usd": 133.41,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:12:12.821423+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Transportation & Logistics account AOV: median $47.08; middle 50% $19.19 to $133.41. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/transportation-logistics#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/transportation-logistics#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this industry",
      "id": "answer-r6-logistics-weight",
      "question": "Can package dimensions affect a quote beyond its scale weight?",
      "text": "UPS explains that dimensional weight compares occupied space with actual weight and is used when a package is large relative to its weight. A shipping comparison needs dimensions as well as mass. Offer copy should preserve the applicable shipment basis rather than assume that two equally heavy parcels receive the same quote; no universal divisor or rate is inferred.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/transportation-logistics#answer-r6-logistics-weight",
      "citation": "Madgicx Research & Labs. Transportation & Logistics. Can package dimensions affect a quote beyond its scale weight? UPS explains that dimensional weight compares occupied space with actual weight and is used when a package is large relative to its weight. A shipping comparison needs dimensions as well as mass. Offer copy should preserve the applicable shipment basis rather than assume that two equally heavy parcels receive the same quote; no universal divisor or rate is inferred.  Source: https://www.ups.com/us/en/support/shipping-support/shipping-dimensions-weight?WT.mc_id=VAN701060%3Eimweight Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-r6-logistics-weight",
      "source_url": "https://www.ups.com/us/en/support/shipping-support/shipping-dimensions-weight?WT.mc_id=VAN701060%3Eimweight"
    },
    {
      "group": "In this industry",
      "id": "answer-r6-logistics-status",
      "question": "Does having a tracking number prove the carrier has received the parcel?",
      "text": "FedEx Canada's help says shipment details update once FedEx receives the package and explains that a number without updates can precede pickup. A tracking identifier is not proof of physical carrier acceptance or delivery. Shipping acquisition and operational reporting should preserve those separate stages; this named workflow is not a guarantee of an individual parcel's location.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/transportation-logistics#answer-r6-logistics-status",
      "citation": "Madgicx Research & Labs. Transportation & Logistics. Does having a tracking number prove the carrier has received the parcel? FedEx Canada's help says shipment details update once FedEx receives the package and explains that a number without updates can precede pickup. A tracking identifier is not proof of physical carrier acceptance or delivery. Shipping acquisition and operational reporting should preserve those separate stages; this named workflow is not a guarantee of an individual parcel's location.  Source: https://www.fedex.com/en-ca/contact-us/faq/track-packages/package-status/no-updates.html Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-r6-logistics-status",
      "source_url": "https://www.fedex.com/en-ca/contact-us/faq/track-packages/package-status/no-updates.html"
    },
    {
      "group": "In this industry",
      "id": "answer-r6-logistics-customs",
      "question": "Does the international sender always pay every customs charge?",
      "text": "DHL's U.S. customs FAQ describes receiver-paid duties and taxes and a separate option where the shipper selects payment of charges. The transport booking and customs-payment arrangement are distinct. International offer comparisons should identify the payer and included charge scope instead of treating a freight quote as a universal landed total; no shipment-specific tax or legal determination is made.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/transportation-logistics#answer-r6-logistics-customs",
      "citation": "Madgicx Research & Labs. Transportation & Logistics. Does the international sender always pay every customs charge? DHL's U.S. customs FAQ describes receiver-paid duties and taxes and a separate option where the shipper selects payment of charges. The transport booking and customs-payment arrangement are distinct. International offer comparisons should identify the payer and included charge scope instead of treating a freight quote as a universal landed total; no shipment-specific tax or legal determination is made.  Source: https://www.dhl.com/us-en/home/express/help-and-support/frequently-asked-questions/customs-questions.html Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-r6-logistics-customs",
      "source_url": "https://www.dhl.com/us-en/home/express/help-and-support/frequently-asked-questions/customs-questions.html"
    },
    {
      "group": "In this industry",
      "id": "answer-r6-logistics-container",
      "question": "Does an indicative ocean quote include every charge at both ends?",
      "text": "Maersk's price page states that its displayed LCL prices are indicative, subject to availability and local charges at both ends, with only ocean freight shown. A visible ocean amount is not necessarily an all-in shipment total. Acquisition copy should identify the quoted leg and charge scope instead of treating the preview as a confirmed full-service booking.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/transportation-logistics#answer-r6-logistics-container",
      "citation": "Madgicx Research & Labs. Transportation & Logistics. Does an indicative ocean quote include every charge at both ends? Maersk's price page states that its displayed LCL prices are indicative, subject to availability and local charges at both ends, with only ocean freight shown. A visible ocean amount is not necessarily an all-in shipment total. Acquisition copy should identify the quoted leg and charge scope instead of treating the preview as a confirmed full-service booking.  Source: https://www.maersk.com/prices-and-quotes Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-r6-logistics-container",
      "source_url": "https://www.maersk.com/prices-and-quotes"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Transportation & Logistics?",
      "text": "The median account AOV for Transportation & Logistics is $47.08 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/transportation-logistics#answer-median-aov",
      "citation": "Madgicx Research & Labs. Transportation & Logistics. What is the average order value benchmark for Transportation & Logistics? The median account AOV for Transportation & Logistics is $47.08 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/transportation-logistics#benchmark Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/transportation-logistics#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Transportation & Logistics?",
      "text": "The middle 50% of account AOVs runs from $19.19 to $133.41 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/transportation-logistics#answer-aov-range",
      "citation": "Madgicx Research & Labs. Transportation & Logistics. What is the typical AOV range in Transportation & Logistics? The middle 50% of account AOVs runs from $19.19 to $133.41 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/transportation-logistics#benchmark Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/transportation-logistics#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $19.19 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/transportation-logistics#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Transportation & Logistics. What is the lower-quartile AOV? The 25th-percentile account AOV is $19.19 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/transportation-logistics#benchmark Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/transportation-logistics#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $133.41 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/transportation-logistics#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Transportation & Logistics. What is the upper-quartile AOV? The 75th-percentile account AOV is $133.41 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/transportation-logistics#benchmark Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/transportation-logistics#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/transportation-logistics#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Transportation & Logistics. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/transportation-logistics#benchmark Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/transportation-logistics#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/transportation-logistics#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Transportation & Logistics. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/transportation-logistics#benchmark Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/transportation-logistics#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/transportation-logistics#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Transportation & Logistics. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/transportation-logistics#benchmark Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/transportation-logistics#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers Transportation & Logistics classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/transportation-logistics#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Transportation & Logistics. Which industry or subcategory does this benchmark cover? This benchmark covers Transportation & Logistics classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/transportation-logistics#benchmark Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/transportation-logistics#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/transportation-logistics#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Transportation & Logistics. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/transportation-logistics#benchmark Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/transportation-logistics#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/transportation-logistics#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Transportation & Logistics. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/transportation-logistics#benchmark Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/transportation-logistics#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/transportation-logistics#answer-download-research",
      "citation": "Madgicx Research & Labs. Transportation & Logistics. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/transportation-logistics#reuse Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/transportation-logistics#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/transportation-logistics#answer-cite-research",
      "citation": "Madgicx Research & Labs. Transportation & Logistics. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/transportation-logistics#reuse Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/transportation-logistics#reuse"
    }
  ]
}