# Travel Booking Platforms — Meta ads research Category research. The aggregate benchmark and public brand directory are separate. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $303.43 - Middle 50%: $54.98 to $959.99 - Status: verified_aggregate - Scope: Equal-weight AOV benchmark - Snapshot read: 2026-09-22T16:55:30.190622+00:00 - Period: Dated snapshot Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/travel-booking-platforms#benchmark) ## Explore brands Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. - [Booking.com](https://booking.com/) — Travel booking - [Expedia](https://expedia.com/) — Travel booking - [Airbnb](https://airbnb.com/) — Stays and experiences - [Vrbo](https://vrbo.com/) — Vacation rentals - [Hotels.com](https://hotels.com/) — Hotel booking - [Trip.com](https://trip.com/) — Travel booking - [Orbitz](https://orbitz.com/) — Travel booking - [Priceline](https://priceline.com/) — Travel booking - [Hotwire](https://hotwire.com/) — Travel booking - [KAYAK](https://kayak.com/) — Travel search - [Google Travel](https://travel.google.com/) — Travel search - [Momondo](https://momondo.com/) — Travel search - [Ryanair](https://ryanair.com/) — Airline booking - [Kiwi.com](https://kiwi.com/) — Travel booking - [Opodo](https://opodo.com/) — Travel booking - [lastminute.com](https://lastminute.com/) — Travel booking - [American Airlines](https://aa.com/) — Airline booking - [EaseMyTrip](https://easemytrip.com/) — Travel booking - [Delta Air Lines](https://delta.com/) — Airline booking - [Wego](https://wego.com/) — Travel search - [United Airlines](https://united.com/) — Airline booking - [Klook](https://klook.com/) — Travel experiences - [Southwest Airlines](https://southwest.com/) — Airline booking - [Tiqets](https://tiqets.com/) — Attraction booking - [Headout](https://headout.com/) — Travel experiences - [Musement](https://musement.com/) — Travel experiences - [G Adventures](https://gadventures.com/) — Tour operator - [Intrepid Travel](https://intrepidtravel.com/) — Tour operator - [Contiki](https://contiki.com/) — Tour operator - [Trafalgar](https://trafalgar.com/) — Tour operator - [JetBlue](https://jetblue.com/) — Airline booking - [Road Scholar](https://roadscholar.org/) — Educational travel - [TourRadar](https://tourradar.com/) — Tour marketplace - [Evaneos](https://evaneos.com/) — Tour marketplace - [Black Tomato](https://blacktomato.com/) — Luxury travel - [Virtuoso](https://virtuoso.com/) — Luxury travel network - [Lufthansa](https://lufthansa.com/) — Airline booking - [Hilton](https://hilton.com/) — Hotel booking - [Hyatt](https://hyatt.com/) — Hotel booking - [Accor](https://all.accor.com/) — Hotel booking - [Wyndham Hotels](https://wyndhamhotels.com/) — Hotel booking - [Choice Hotels](https://choicehotels.com/) — Hotel booking - [Radisson Hotels](https://radissonhotels.com/) — Hotel booking - [Best Western](https://bestwestern.com/) — Hotel booking - [Emirates](https://emirates.com/) — Airline booking - [Tablet Hotels](https://tablethotels.com/) — Boutique hotel booking - [Qatar Airways](https://qatarairways.com/) — Airline booking - [Vacasa](https://vacasa.com/) — Vacation rentals - [Plum Guide](https://plumguide.com/) — Vacation rentals - [Homestay](https://homestay.com/) — Vacation rentals - [HomeToGo](https://hometogo.com/) — Vacation rental search - [Trivago](https://trivago.com/) — Hotel search - [Tripadvisor](https://tripadvisor.com/) — Travel reviews and booking - [Omio](https://omio.com/) — Ground travel booking - [Rail Europe](https://raileurope.com/) — Rail booking - [Eurail](https://eurail.com/) — Rail passes - [FlixBus](https://flixbus.com/) — Bus booking - [Busbud](https://busbud.com/) — Bus booking - [12Go](https://12go.asia/) — Ground travel booking - [Uber](https://uber.com/) — Ground transport - [Lyft](https://lyft.com/) — Ground transport - [Grab](https://grab.com/) — Ground transport - [Bolt](https://bolt.eu/) — Ground transport - [Cabify](https://cabify.com/) — Ground transport - [Gett](https://gett.com/) — Ground transport - [Getaround](https://getaround.com/) — Car sharing - [Rentalcars.com](https://rentalcars.com/) — Car rental booking - [Discover Cars](https://discovercars.com/) — Car rental booking - [Auto Europe](https://autoeurope.com/) — Car rental booking - [Hertz](https://hertz.com/) — Car rental - [Avis](https://avis.com/) — Car rental - [Enterprise](https://enterprise.com/) — Car rental - [Sixt](https://sixt.com/) — Car rental - [Budget](https://budget.com/) — Car rental - [Europcar](https://europcar.com/) — Car rental - [RVshare](https://rvshare.com/) — RV rental - [Outdoorsy](https://outdoorsy.com/) — RV rental - [easyJet](https://easyjet.com/) — Airline booking - [Qantas](https://qantas.com/) — Airline booking - [Royal Caribbean](https://royalcaribbean.com/) — Cruise booking - [Carnival Cruise Line](https://carnival.com/) — Cruise booking - [Norwegian Cruise Line](https://ncl.com/) — Cruise booking - [MSC Cruises](https://msccruises.com/) — Cruise booking - [Princess Cruises](https://princess.com/) — Cruise booking - [Air France](https://www.airfrance.com/) — Airlines - [British Airways](https://www.britishairways.com/) — Airlines - [KLM](https://www.klm.com/) — Airlines - [Singapore Airlines](https://www.singaporeair.com/) — Airlines - [Turkish Airlines](https://www.turkishairlines.com/) — Airlines - [Japan Airlines](https://www.jal.com/) — Airlines - [Air Canada](https://www.aircanada.com/) — Airlines - [Iberia](https://www.iberia.com/) — Airlines - [Wizz Air](https://www.wizzair.com/) — Airlines - [Etihad Airways](https://www.etihad.com/) — Airlines - [AirAsia](https://www.airasia.com/) — Airlines - [Marriott](https://www.marriott.com/) — Hotels - [Virgin Atlantic](https://www.virginatlantic.com/) — Airlines - [Aeromexico](https://www.aeromexico.com/) — Airlines - [TUI](https://www.tui.com/) — Tour operators - [Norwegian](https://www.norwegian.com/) — Airlines No ranking is implied. Missing growth or heat evidence remains unavailable. ## Research questions ### Does travel AOV mean gross booking value or an agency's commission? The saved metric is account-level purchase AOV, calculated from purchase ROAS and cost per purchase. Its inputs do not establish whether a travel account reports gross booking value or commission, so neither label should replace AOV here. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/travel-booking-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms#answer-travel-booking-value) Citation: Madgicx Research & Labs. Travel Booking Platforms. Does travel AOV mean gross booking value or an agency's commission? The saved metric is account-level purchase AOV, calculated from purchase ROAS and cost per purchase. Its inputs do not establish whether a travel account reports gross booking value or commission, so neither label should replace AOV here. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-travel-booking-value ### Is travel AOV a nightly hotel rate? No nightly-rate or length-of-stay breakdown is supplied. The benchmark describes average purchase order value at account level, so it should not be quoted as a per-night hotel price. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/travel-booking-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms#answer-travel-nightly-rate) Citation: Madgicx Research & Labs. Travel Booking Platforms. Is travel AOV a nightly hotel rate? No nightly-rate or length-of-stay breakdown is supplied. The benchmark describes average purchase order value at account level, so it should not be quoted as a per-night hotel price. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-travel-nightly-rate ### What range can I use to contextualize travel purchase values? The Travel Booking Platforms median account AOV is $303.43 USD. The middle 50% lies between $54.98 and $959.99. This gives distribution context for the category without implying a booking value for any hotel, airline or platform in the public directory. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/travel-booking-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms#answer-travel-purchase-range) Citation: Madgicx Research & Labs. Travel Booking Platforms. What range can I use to contextualize travel purchase values? The Travel Booking Platforms median account AOV is $303.43 USD. The middle 50% lies between $54.98 and $959.99. This gives distribution context for the category without implying a booking value for any hotel, airline or platform in the public directory. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-travel-purchase-range ### What is the average order value benchmark for Travel Booking Platforms? The median account AOV for Travel Booking Platforms is $303.43 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/travel-booking-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms#answer-median-aov) Citation: Madgicx Research & Labs. Travel Booking Platforms. What is the average order value benchmark for Travel Booking Platforms? The median account AOV for Travel Booking Platforms is $303.43 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-median-aov ### What is the typical AOV range in Travel Booking Platforms? The middle 50% of account AOVs runs from $54.98 to $959.99 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/travel-booking-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms#answer-aov-range) Citation: Madgicx Research & Labs. Travel Booking Platforms. What is the typical AOV range in Travel Booking Platforms? The middle 50% of account AOVs runs from $54.98 to $959.99 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $54.98 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/travel-booking-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Travel Booking Platforms. What is the lower-quartile AOV? The 25th-percentile account AOV is $54.98 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $959.99 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/travel-booking-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Travel Booking Platforms. What is the upper-quartile AOV? The 75th-percentile account AOV is $959.99 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-upper-quartile-aov ### What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/travel-booking-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms#answer-aov-calculation) Citation: Madgicx Research & Labs. Travel Booking Platforms. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/travel-booking-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms#answer-median-or-mean) Citation: Madgicx Research & Labs. Travel Booking Platforms. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-median-or-mean ### When was this benchmark snapshot read? The snapshot was read on 22 September 2026. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/travel-booking-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms#answer-benchmark-period) Citation: Madgicx Research & Labs. Travel Booking Platforms. When was this benchmark snapshot read? The snapshot was read on 22 September 2026. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers Travel Booking Platforms classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/travel-booking-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Travel Booking Platforms. Which industry or subcategory does this benchmark cover? This benchmark covers Travel Booking Platforms classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/travel-booking-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms#answer-compare-aov) Citation: Madgicx Research & Labs. Travel Booking Platforms. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/travel-booking-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms#answer-aov-performance) Citation: Madgicx Research & Labs. Travel Booking Platforms. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-aov-performance ### Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. [Source](https://madgicx.com/labs/industries/travel-booking-platforms#brands) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms#answer-directory-and-benchmark) Citation: Madgicx Research & Labs. Travel Booking Platforms. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. Source: https://madgicx.com/labs/industries/travel-booking-platforms#brands Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-directory-and-benchmark ### Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. [Source](https://madgicx.com/labs/industries/travel-booking-platforms#method) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms#answer-brand-level-aov) Citation: Madgicx Research & Labs. Travel Booking Platforms. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. Source: https://madgicx.com/labs/industries/travel-booking-platforms#method Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-brand-level-aov ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/travel-booking-platforms#reuse) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms#answer-download-research) Citation: Madgicx Research & Labs. Travel Booking Platforms. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/travel-booking-platforms#reuse Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/travel-booking-platforms#reuse) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms#answer-cite-research) Citation: Madgicx Research & Labs. Travel Booking Platforms. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/travel-booking-platforms#reuse Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-cite-research