{
  "name": "Travel Search Engines",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "travel-search-engines",
  "kind": "subcategory",
  "parent_slug": "travel-booking-platforms",
  "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines",
  "scope": "Category research. Parent-industry AOV benchmark shown as a separate reference.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "travel-search-engines",
    "parent_slug": "travel-booking-platforms",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "No publishable AOV benchmark is available for this category. Parent and sibling benchmarks are not substituted.",
    "read_at": "2026-10-11T14:12:18.447771+00:00",
    "period_label": "No publishable aggregate",
    "citation": "Madgicx Research & Labs. Travel Search Engines: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:12:18.447771+00:00. https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-cht-travel-search-engines-2",
      "question": "Why can a search-result fare differ from the final checkout price?",
      "text": "Skyscanner says additional provider options such as luggage, seats or insurance can change the final ticket price. Direct visitors to the booking provider for inclusion questions. A displayed comparison price is not a paid ticket or net revenue; the explanation does not establish the price of any current itinerary.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#answer-cht-travel-search-engines-2",
      "citation": "Madgicx Research & Labs. Travel Search Engines. Why can a search-result fare differ from the final checkout price? Skyscanner says additional provider options such as luggage, seats or insurance can change the final ticket price. Direct visitors to the booking provider for inclusion questions. A displayed comparison price is not a paid ticket or net revenue; the explanation does not establish the price of any current itinerary.  Source: https://help.skyscanner.net/hc/en-gb/articles/201208841-What-do-you-include-in-the-prices-shown-on-Skyscanner Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#answer-cht-travel-search-engines-2",
      "source_url": "https://help.skyscanner.net/hc/en-gb/articles/201208841-What-do-you-include-in-the-prices-shown-on-Skyscanner"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Which AOV benchmark is shown?",
      "text": "The reference benchmark is for Travel Booking Platforms.",
      "context": "Parent industry benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Travel Search Engines. Which AOV benchmark is shown? The reference benchmark is for Travel Booking Platforms. Parent industry benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#answer-download-research",
      "citation": "Madgicx Research & Labs. Travel Search Engines. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#reuse Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#answer-cite-research",
      "citation": "Madgicx Research & Labs. Travel Search Engines. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#reuse Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#reuse"
    }
  ],
  "parent_benchmark_reference": {
    "scope": "parent_industry",
    "parent_slug": "travel-booking-platforms",
    "parent_name": "Travel Booking Platforms",
    "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms#benchmark",
    "benchmark": {
      "status": "verified_aggregate",
      "slug": "travel-booking-platforms",
      "parent_slug": null,
      "cohort_scope": "industry_tree",
      "median_aov_usd": 303.43,
      "p25_aov_usd": 54.98,
      "p75_aov_usd": 959.99,
      "metric_window": null,
      "scope_label": "Equal-weight AOV benchmark",
      "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "read_at": "2026-09-22T16:55:30.190622+00:00",
      "period_label": "Dated snapshot",
      "citation": "Madgicx Research & Labs. Travel Booking Platforms account AOV: median $303.43; middle 50% $54.98 to $959.99. Snapshot read 22 September 2026. https://madgicx.com/labs/industries/travel-booking-platforms#benchmark",
      "source": {
        "name": "Madgicx Research & Labs",
        "url": "https://madgicx.com/labs/industries/travel-booking-platforms#benchmark"
      }
    },
    "citation": "Madgicx Research & Labs. Travel Booking Platforms account AOV: median $303.43; middle 50% $54.98 to $959.99. Snapshot read 22 September 2026. https://madgicx.com/labs/industries/travel-booking-platforms#benchmark"
  }
}