{
  "name": "Utilities & Home Infrastructure Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "utilities-home-infrastructure-services",
  "kind": "industry",
  "parent_slug": null,
  "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "utilities-home-infrastructure-services",
    "parent_slug": null,
    "cohort_scope": "root_and_children",
    "median_aov_usd": 297.88,
    "p25_aov_usd": 50.45,
    "p75_aov_usd": 400.0,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:12:22.789630+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Utilities & Home Infrastructure Services account AOV: median $297.88; middle 50% $50.45 to $400.00. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this industry",
      "id": "answer-r6-utility-bill",
      "question": "Is an electricity bill simply energy usage multiplied by one rate?",
      "text": "Duke Energy describes a fixed customer charge, usage-related energy and demand charges, and riders that may be fixed or vary with use. These components can differ by state. A utility offer comparison needs its billing structure instead of treating the total bill as one commodity unit; the explanation does not estimate an individual bill or promise savings.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-r6-utility-bill",
      "citation": "Madgicx Research & Labs. Utilities & Home Infrastructure Services. Is an electricity bill simply energy usage multiplied by one rate? Duke Energy describes a fixed customer charge, usage-related energy and demand charges, and riders that may be fixed or vary with use. These components can differ by state. A utility offer comparison needs its billing structure instead of treating the total bill as one commodity unit; the explanation does not estimate an individual bill or promise savings.  Source: https://illumination.duke-energy.com/articles/how-is-electricity-priced-duke-energy-explains Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-r6-utility-bill",
      "source_url": "https://illumination.duke-energy.com/articles/how-is-electricity-priced-duke-energy-explains"
    },
    {
      "group": "In this industry",
      "id": "answer-r6-utility-time",
      "question": "Can equal electricity consumption produce different time-of-use charges?",
      "text": "PG&E explains that time-of-use plans depend on both the amount of energy used and when it is used. A consumption total without timing leaves the rate basis unspecified. Compare the named plan and relevant usage pattern rather than present equal kilowatt-hours as proof of equal bills or claim guaranteed savings from changing plans.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-r6-utility-time",
      "citation": "Madgicx Research & Labs. Utilities & Home Infrastructure Services. Can equal electricity consumption produce different time-of-use charges? PG&E explains that time-of-use plans depend on both the amount of energy used and when it is used. A consumption total without timing leaves the rate basis unspecified. Compare the named plan and relevant usage pattern rather than present equal kilowatt-hours as proof of equal bills or claim guaranteed savings from changing plans.  Source: https://www.pge.com/en/account/rate-plans/time-of-use-rate-plans.html?vnt=tourates Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-r6-utility-time",
      "source_url": "https://www.pge.com/en/account/rate-plans/time-of-use-rate-plans.html?vnt=tourates"
    },
    {
      "group": "In this industry",
      "id": "answer-r6-utility-recycling",
      "question": "Does recyclable packaging with food residue match the same collection offer as clean material?",
      "text": "WM's published recycling rules say to keep food and liquid out of recyclables. Packaging material alone therefore does not describe its collection condition. Waste-service copy should retain preparation requirements and the actual service's acceptance rules instead of implying every discarded package is ready for recycling; no environmental result or universal local acceptance is guaranteed.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-r6-utility-recycling",
      "citation": "Madgicx Research & Labs. Utilities & Home Infrastructure Services. Does recyclable packaging with food residue match the same collection offer as clean material? WM's published recycling rules say to keep food and liquid out of recyclables. Packaging material alone therefore does not describe its collection condition. Waste-service copy should retain preparation requirements and the actual service's acceptance rules instead of implying every discarded package is ready for recycling; no environmental result or universal local acceptance is guaranteed.  Source: https://mediaroom.wm.com/2026-06-15-WM-Updates-Recycle-Right-R-Rules-No-Batteries-in-Recycling-or-Trash Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-r6-utility-recycling",
      "source_url": "https://mediaroom.wm.com/2026-06-15-WM-Updates-Recycle-Right-R-Rules-No-Batteries-in-Recycling-or-Trash"
    },
    {
      "group": "In this industry",
      "id": "answer-r6-utility-propane",
      "question": "Is automatic propane delivery the same customer action as a will-call request?",
      "text": "AmeriGas describes automatic delivery using usage, appliance and weather information to estimate a tank level and schedule delivery. Its will-call option places monitoring and delivery requests with the customer. These service modes use different triggers. Campaign reporting should identify the selected delivery arrangement and actual delivery instead of treating every monitoring action as a new order.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-r6-utility-propane",
      "citation": "Madgicx Research & Labs. Utilities & Home Infrastructure Services. Is automatic propane delivery the same customer action as a will-call request? AmeriGas describes automatic delivery using usage, appliance and weather information to estimate a tank level and schedule delivery. Its will-call option places monitoring and delivery requests with the customer. These service modes use different triggers. Campaign reporting should identify the selected delivery arrangement and actual delivery instead of treating every monitoring action as a new order.  Source: https://www.amerigas.com/support/delivery-service-installation/amerigas-delivery-options Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-r6-utility-propane",
      "source_url": "https://www.amerigas.com/support/delivery-service-installation/amerigas-delivery-options"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Utilities & Home Infrastructure Services?",
      "text": "The median account AOV for Utilities & Home Infrastructure Services is $297.88 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-median-aov",
      "citation": "Madgicx Research & Labs. Utilities & Home Infrastructure Services. What is the average order value benchmark for Utilities & Home Infrastructure Services? The median account AOV for Utilities & Home Infrastructure Services is $297.88 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Utilities & Home Infrastructure Services?",
      "text": "The middle 50% of account AOVs runs from $50.45 to $400.00 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-aov-range",
      "citation": "Madgicx Research & Labs. Utilities & Home Infrastructure Services. What is the typical AOV range in Utilities & Home Infrastructure Services? The middle 50% of account AOVs runs from $50.45 to $400.00 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $50.45 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Utilities & Home Infrastructure Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $50.45 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $400.00 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Utilities & Home Infrastructure Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $400.00 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Utilities & Home Infrastructure Services. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Utilities & Home Infrastructure Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Utilities & Home Infrastructure Services. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers Utilities & Home Infrastructure Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Utilities & Home Infrastructure Services. Which industry or subcategory does this benchmark cover? This benchmark covers Utilities & Home Infrastructure Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Utilities & Home Infrastructure Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Utilities & Home Infrastructure Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Utilities & Home Infrastructure Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#reuse Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Utilities & Home Infrastructure Services. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#reuse Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services#reuse"
    }
  ]
}