{ "name": "Mobile Gaming Apps", "edition_label": "October 2026", "edition_updated_at": "2026-10-11", "slug": "mobile-gaming-apps", "kind": "subcategory", "parent_slug": "video-games-esports", "url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps", "scope": "Category research. Verified account AOV aggregate supplied separately.", "directory_status": "deferred", "page_readiness": "published", "directory_notice": null, "benchmark": { "status": "verified_aggregate", "slug": "mobile-gaming-apps", "parent_slug": "video-games-esports", "cohort_scope": "exact_child", "median_aov_usd": 6.59, "p25_aov_usd": 3.7, "p75_aov_usd": 9.21, "metric_window": null, "scope_label": "Equal-weight AOV benchmark", "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.", "read_at": "2026-10-11T14:12:32.450764+00:00", "period_label": "Dated snapshot", "citation": "Madgicx Research & Labs. Mobile Gaming Apps account AOV: median $6.59; middle 50% $3.70 to $9.21. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark", "source": { "name": "Madgicx Research & Labs", "url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark" } }, "metric_definitions": [], "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.", "brands": null, "answers": [ { "group": "In this category", "id": "answer-stockgamestelecom1-mobile-gaming-apps-1", "question": "What qualification belongs beside a mobile-game pass offer?", "text": "Supercell's Clash Royale support page, read in October 2026, unlocks Pass Royale at Arena 2 and grants rewards through earned Crowns. Some selected rewards remain unusable until their arena requirement is reached. Qualify the player and progression before presenting the purchase as immediate reward access.", "context": "", "url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-stockgamestelecom1-mobile-gaming-apps-1", "citation": "Madgicx Research & Labs. Mobile Gaming Apps. What qualification belongs beside a mobile-game pass offer? Supercell's Clash Royale support page, read in October 2026, unlocks Pass Royale at Arena 2 and grants rewards through earned Crowns. Some selected rewards remain unusable until their arena requirement is reached. Qualify the player and progression before presenting the purchase as immediate reward access. Source: https://support.clashroyale.com/hc/en-us/articles/49484915388443-Pass-Royale Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-stockgamestelecom1-mobile-gaming-apps-1", "source_url": "https://support.clashroyale.com/hc/en-us/articles/49484915388443-Pass-Royale" }, { "group": "In this category", "id": "answer-stockgamestelecom1-mobile-gaming-apps-2", "question": "Can a mobile pass campaign imply its active rewards last indefinitely?", "text": "Supercell's October 2026 Clash Royale guidance says the in-app Pass Royale expires with the season and advises leaving enough time to complete it. Identify the season in the offer. Buying the pass does not establish completion of its reward track.", "context": "", "url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-stockgamestelecom1-mobile-gaming-apps-2", "citation": "Madgicx Research & Labs. Mobile Gaming Apps. Can a mobile pass campaign imply its active rewards last indefinitely? Supercell's October 2026 Clash Royale guidance says the in-app Pass Royale expires with the season and advises leaving enough time to complete it. Identify the season in the offer. Buying the pass does not establish completion of its reward track. Source: https://support.clashroyale.com/hc/en-us/articles/49484915388443-Pass-Royale Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-stockgamestelecom1-mobile-gaming-apps-2", "source_url": "https://support.clashroyale.com/hc/en-us/articles/49484915388443-Pass-Royale" }, { "group": "In this category", "id": "answer-stockgamestelecom1-mobile-gaming-apps-3", "question": "Does a web-store pass purchase prove it has already been activated in game?", "text": "Supercell Store's October 2026 Pass Royale product page puts purchased passes in Supercell ID inventory for immediate or future-season activation, with a maximum of eight held. Distinguish payment, inventory delivery and activation when defining the offer's conversion outcome.", "context": "", "url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-stockgamestelecom1-mobile-gaming-apps-3", "citation": "Madgicx Research & Labs. Mobile Gaming Apps. Does a web-store pass purchase prove it has already been activated in game? Supercell Store's October 2026 Pass Royale product page puts purchased passes in Supercell ID inventory for immediate or future-season activation, with a maximum of eight held. Distinguish payment, inventory delivery and activation when defining the offer's conversion outcome. Source: https://store.supercell.com/clashroyale/product/pass-royale/2acabf79 Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-stockgamestelecom1-mobile-gaming-apps-3", "source_url": "https://store.supercell.com/clashroyale/product/pass-royale/2acabf79" }, { "group": "In this category", "id": "answer-stockgamestelecom1-mobile-gaming-apps-4", "question": "Can a mobile-game gift-pass campaign promise unrestricted donations?", "text": "Supercell Store's October 2026 Pass Royale page restricts donations in some cases, including young recipients, recently added friends or recipients in higher-priced regions. Qualify the recipient before advertising gifting. A purchased inventory pass does not establish that every friend can receive it.", "context": "", "url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-stockgamestelecom1-mobile-gaming-apps-4", "citation": "Madgicx Research & Labs. Mobile Gaming Apps. Can a mobile-game gift-pass campaign promise unrestricted donations? Supercell Store's October 2026 Pass Royale page restricts donations in some cases, including young recipients, recently added friends or recipients in higher-priced regions. Qualify the recipient before advertising gifting. A purchased inventory pass does not establish that every friend can receive it. Source: https://store.supercell.com/clashroyale/product/pass-royale/2acabf79 Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-stockgamestelecom1-mobile-gaming-apps-4", "source_url": "https://store.supercell.com/clashroyale/product/pass-royale/2acabf79" }, { "group": "Read the benchmark", "id": "answer-median-aov", "question": "What is the average order value benchmark for Mobile Gaming Apps?", "text": "The median account AOV for Mobile Gaming Apps is $6.59 USD. This is the middle account-level average order value in the benchmark.", "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.", "url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-median-aov", "citation": "Madgicx Research & Labs. Mobile Gaming Apps. What is the average order value benchmark for Mobile Gaming Apps? The median account AOV for Mobile Gaming Apps is $6.59 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-median-aov", "source_url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark" }, { "group": "Read the benchmark", "id": "answer-aov-range", "question": "What is the typical AOV range in Mobile Gaming Apps?", "text": "The middle 50% of account AOVs runs from $3.70 to $9.21 USD. This is the interquartile range, not the minimum and maximum.", "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.", "url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-aov-range", "citation": "Madgicx Research & Labs. Mobile Gaming Apps. What is the typical AOV range in Mobile Gaming Apps? The middle 50% of account AOVs runs from $3.70 to $9.21 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-aov-range", "source_url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark" }, { "group": "Read the benchmark", "id": "answer-lower-quartile-aov", "question": "What is the lower-quartile AOV?", "text": "The 25th-percentile account AOV is $3.70 USD. It marks the lower edge of the middle 50% of this distribution.", "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.", "url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-lower-quartile-aov", "citation": "Madgicx Research & Labs. Mobile Gaming Apps. What is the lower-quartile AOV? The 25th-percentile account AOV is $3.70 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-lower-quartile-aov", "source_url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark" }, { "group": "Read the benchmark", "id": "answer-upper-quartile-aov", "question": "What is the upper-quartile AOV?", "text": "The 75th-percentile account AOV is $9.21 USD. It marks the upper edge of the middle 50%, not a performance target.", "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.", "url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-upper-quartile-aov", "citation": "Madgicx Research & Labs. Mobile Gaming Apps. What is the upper-quartile AOV? The 75th-percentile account AOV is $9.21 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-upper-quartile-aov", "source_url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark" }, { "group": "Read the benchmark", "id": "answer-aov-calculation", "question": "What does this AOV benchmark show?", "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.", "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.", "url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-aov-calculation", "citation": "Madgicx Research & Labs. Mobile Gaming Apps. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-aov-calculation", "source_url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark" }, { "group": "Put it in context", "id": "answer-median-or-mean", "question": "Is this the mean AOV across all orders?", "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.", "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.", "url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-median-or-mean", "citation": "Madgicx Research & Labs. Mobile Gaming Apps. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-median-or-mean", "source_url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark" }, { "group": "Put it in context", "id": "answer-benchmark-period", "question": "When was this benchmark snapshot read?", "text": "The snapshot was read on 11 October 2026.", "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.", "url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-benchmark-period", "citation": "Madgicx Research & Labs. Mobile Gaming Apps. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-benchmark-period", "source_url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark" }, { "group": "Put it in context", "id": "answer-benchmark-coverage", "question": "Which industry or subcategory does this benchmark cover?", "text": "This benchmark covers exact Mobile Gaming Apps classifications under Video Games & Esports. It excludes the parent industry and sibling subcategories.", "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.", "url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-benchmark-coverage", "citation": "Madgicx Research & Labs. Mobile Gaming Apps. Which industry or subcategory does this benchmark cover? This benchmark covers exact Mobile Gaming Apps classifications under Video Games & Esports. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-benchmark-coverage", "source_url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark" }, { "group": "Put it in context", "id": "answer-compare-aov", "question": "How can I compare my AOV with this benchmark?", "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.", "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.", "url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-compare-aov", "citation": "Madgicx Research & Labs. Mobile Gaming Apps. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-compare-aov", "source_url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark" }, { "group": "Put it in context", "id": "answer-aov-performance", "question": "Does an above-median AOV mean better advertising performance?", "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.", "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.", "url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-aov-performance", "citation": "Madgicx Research & Labs. Mobile Gaming Apps. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-aov-performance", "source_url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark" }, { "group": "Use this research", "id": "answer-download-research", "question": "Can I download this industry research?", "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.", "context": "", "url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-download-research", "citation": "Madgicx Research & Labs. Mobile Gaming Apps. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#reuse Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-download-research", "source_url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#reuse" }, { "group": "Use this research", "id": "answer-cite-research", "question": "How should I cite a finding from this page?", "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.", "context": "", "url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-cite-research", "citation": "Madgicx Research & Labs. Mobile Gaming Apps. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#reuse Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-cite-research", "source_url": "https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#reuse" } ] }