Future-Proof Your Tracking 🔒

Third-party cookies are scripts on the website that try to capture data and send it to a “third party,” AKA Facebook or Google.

Apple's iOS17 operating systems and above block third-party cookies, meaning a lot of the data captured cannot be used by Facebook or Google due to data limitations. In addition, Google plans to launch something similar in 2023.

First-party data allows us to provide Facebook with the data, meaning Facebook can now use this data to attribute and optimize better.If you're solely relying on a pixel, what you're working with is largely third-party data. This type of data has its limitations, especially in a rapidly evolving digital landscape where privacy concerns are on the rise and browsers are becoming increasingly stringent about third-party cookies.

However, with Madgicx Tracking (MCT), the dynamics change. MCT transitions you from third-party tracking to first-party tracking. This is a significant shift, as first-party data is collected directly from your interactions with your audience, offering richer and more accurate insights.

When clients come on board with us, we facilitate the installation of MCT directly on their websites and servers. This direct integration means that the data collected is inherently more reliable, accurate, and actionable.

The outcome? With MCT, you're not just collecting data; you're harnessing a more powerful, direct, and precise stream of insights. This enables platforms like Facebook to better attribute and optimize ad performance based on this data. In the end, partnering with us means you're positioning yourself to gather more meaningful and actionable data, setting the stage for more informed decision-making and enhanced campaign outcomes."

This response elaborates on the difference between third and first-party tracking, emphasizes the advantages of MCT, and provides a clearer understanding of the value proposition.

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Sending data back to Facebook not only helps with attributing but also allows Facebook to optimize better bases on this data. Meaning it's a win-win situation.

You will get an email within minutes with instructions on how to give us permission. Once you grant us permission, you will see a form at the bottom of the email, so be sure to fill that out!

1-2 days from the moment we have all permissions needed.