The 10 Top Facebook Jewelry Ads and What to Learn from Them

*Warning: This article contains 24-carat puns 💍

If you own a jewelry business, you’re part of a global industry that’s literally booming right now. 

“I have enough jewelry.”
No one ever

You could be a design house of fine jewelry with a brick-and-mortar store, sell affordable handmade jewelry online, or run a jewelry store selling custom or personalized pieces and anything in between. 

Running Facebook jewelry ads is a brilliant idea for any jewelry brand wanting to get more potential customers.

Here’s why.

The worldwide jewelry market's revenue is projected to reach $310.90bn in 2024. Of this revenue, 25.7% comes from online sales.

Facebook jewelry ads are a great way to secure a slice of that online revenue pie. Advertising on Facebook is one of the best ways to entice more potential customers, discover new target audiences, and showcase your jewelry brand in creative ways. 

Most importantly, it’s a great way to increase your sales.

Clutch your pearls, and let’s take a look. 

What makes Facebook jewelry ads so great?

With over 3 billion monthly active users, advertising on Facebook is one of the best ways to reach more of your target audience. This rings true for the jewelry industry, too. 

💎 Facebook jewelry ads help you meet your audience wherever they are–-desktop or mobile. With 62.1% of online purchases taking place on mobile, you’ve got to create mobile-friendly ads for your jewelry brand. Luckily, Meta has many options like story and carousel ads, collection ads, Meta Advantage+ catalog ads, and Instant Experience.

💍 It doesn’t matter whether you sell luxury fine jewelry or non-luxury costume jewelry. More affordable jewelry brands are expected to dominate the revenue share at 88%, with high-end luxury pieces taking up far less of the market in 2024. 

📿 Facebook ads offer the best value in PPC advertising for jewelry businesses. The average cost per click is $1.11, and the average click-through rate is 1.13% in the Apparel, Clothing, and Jewelry industries. 

The best thing to do is to run a few campaigns to see how much your ads cost. Many other factors go into this calculation, including time of year or season, location or region, competition, and ad type and placement.

💍 Dazzle your target audience using Meta’s ad types to show off your jewelry. With so many different ad types to choose from, you can ensure you appeal to your target audience wherever they see your ads across Meta’s platforms. 

📿 Boost both in-store and online sales. If you’re a local jewelry business with a website, you can advertise to your local community on social media and run ads to sell more products from your website if you sell online. 

How to run Facebook ads for a jewelry business?

Here are the most important things to remember when running Facebook jewelry ads.

I. Set up your ad account

As any gem needs the perfect setting, you must prepare your Facebook page to run ads. You need to create a Facebook Business Page and set up your Meta Business Manager and ad account to advertise your jewelry business on Meta. You must also set up your Meta Pixel to track user activity on your website from their browser. Return to this list once you’ve done all of this before continuing.

II. Dazzle people with your ad creatives

Firstly, you’ve got to take the design of your Facebook ads seriously. The creative is responsible for luring people into engaging with your ad. How it looks and sounds and what it says are the opening gambits with your potential customer. 

Your product photos and videos should be professional-looking and high-quality, showing the jewelry clearly. People love watching videos because they’re immersive and often show a more extensive product view. This doesn’t mean every single ad should be a video ad, but you must include videos in the content plan of your creative strategy. 

It also doesn’t mean every image or video you use should be a professional shot. If you get a video testimonial from a customer, you absolutely should turn it into a Facebook ad. A balance of authentic content and professionally designed visuals works best.

You’re competing against other advertisers, like the ones in the next section ⬇️

You’ve got to keep tabs on other jewelry brands' ads and always be looking for inspiration for your next campaign. You can use the Meta Ad Library or try the Madgicx Ad Library, which lets you search ads by industry, ad type, placement, format, or brand. Plus, you can save the ads you like to boards for creative inspiration to share with your design team. Never run out of ideas for your next ad. Try it for free and see how it works.

III. Streamline your creative production

Considering the weight of your ad creatives, it makes sense to streamline your creative production so you can continuously create more ads. Make sure you have a great creative team of designers, video editors, and content creators, and work on improving your systems and processes. 

Once you map out your creative workflow, from inspiration to brief to design to launch, everyone’s work becomes much easier and faster. 

It may sound like you need a conveyor belt of ads, but don’t forget that you could be sitting on a goldmine of user-generated content. These could be reviews, photos people have shared on your Facebook Page, or video reviews you’ve received from happy customers. 

If you set up creative ways to harvest and share UGC, you can not only save on production costs, but they’ll help sell your products, earning you more money. 

IV. Try Meta’s different ad types

Meta offers a smorgasbord of ad types. For advertisers starting out, you can try single image, video, or carousel ads. If you’ve got an online store, you can use Meta’s Advantage+ catalog ads to let the algorithm place your products in front of people most likely to purchase them. 

Meta will automatically give users a unique experience by showing them products based on browsing history, interests, and preferences. It’s best to try different ad types to see what works best for your goals. 

Remember to create different versions of your ad creatives to fit the various placements with different ad size requirements. The same layout and format won’t work across the board.

V. Discover your best audiences

Targeting different audience segments based on their interests, demographics, and behavior helps you learn what works best for each. They won’t all be the same. 

The more you understand your audience, the more directly you can speak to them in your ad messaging. Check your Insights and analytics in the Ads Manager to find more information about the people who engaged with your ads. 

Many advertisers simply use the suggested interests when creating their target audience on Facebook. There’s nothing wrong with this, but there are more hidden interests that don’t appear as suggestions. You could be sitting on an untapped target audience! 

When creating your audience, you can find them by typing into the text window in the ‘Detailed Targeting’ section. For example, you could type ‘earrings a’ or ‘bracelets b’ and see what shows up that’s relevant to your Facebook jewelry ad campaign.

VI. Run seasonal campaigns

In the jewelry industry, holidays and special occasions like Christmas and Valentine’s Day boost sales. You should run Facebook jewelry ads during these times to drive more purchases. Let’s not forget the wedding season. 

When it comes to your audience targeting, think of the possible scenarios that drive a jewelry purchase. More and more women buy jewelry for themselves than in the past, and they often choose their jewelry themselves to ensure they get what they want. You should also factor in “rewarding myself” and “just because” as significant motivators. 

We also have the gifting component, so you can’t only target the wearer of the jewels. 

Luckily, Meta lets you target accounts with upcoming anniversaries, birthdays, newly engaged couples, and other criteria you can use to your advantage when creating target audiences for seasonal campaigns.

Running ads for your jewelry company during these seasonal periods is a great way to move more stock. Just remember to advertise about two months before the time to give people a chance to buy their gifts ahead of time.

VII. Test your ads

Unless you create different ad variations to test, you won’t know what brings in the best results for your target audience. In addition, unless you test different target audiences, you can’t say which interests, behaviors, and demographics will be the winning formula for your Facebook jewelry ads. 

Testing your ad's creative elements—the ad copy, emojis, call to action, graphics, colors, images, layout, and messaging—is crucial to determining a winning ad. You can run A/B test campaigns or more straightforward tests by putting your variations in different ad sets to see which ones perform better.

VIII. Monitor your ad performance

You won’t know your ads' performance unless you monitor them and analyze the results. To judge your campaign's success, you should identify which KPIs and metrics are most relevant. 

Only then will you know what works, what doesn’t, and what to replicate in your next campaign. Implementing what you’ve learned to improve your ads is the most important thing here. 

10 best Facebook jewelry ad examples

Here are some of the best Facebook jewelry ads our Madgicxians have spotted recently. 

1. Ring Concierge - Leverage influencer marketing

Ring Concierge is a bespoke luxury bridal brand based in New York City. Woman-owned and run, it prides itself on creating the perfect customer journey for Millennials. Ring Concierge has a history of being disruptive on social media and using influencer marketing.

This ad is no different, as it shows off its high-end clients. It uses an aspirational angle, A.K.A. namedropping, which creates a sense of exclusivity that appeals to its target audience. The vertical video is primed for mobile as a story placement across Facebook and Instagram. 

2. Daisy London - Bold color and clever copy

Daisy London is a UK jewelry company selling high-quality jewelry designed for everyday wear. With this in mind, they value timelessness over trendiness. They’re a more affordable brand offering personalized jewelry to craft unique and memorable pieces.

This ad uses a vibrant green to pull people in and clever copy to make them stay. “Get your greens” is a cute play on words implying you need these green-themed jewels like you need your vegetables. 

The video is of excellent quality and showcases the jewelry as the star of the show, which sells itself. 

3. Astrid & Miyu - Showcase personalized variations

Astrid & Miyu sells contemporary jewelry at a more accessible price point. Their Story Chains are customizable necklaces or anklets you build when placing your order. You can add charms and gems that have meaning for you so you create something unique that you love.

This ad uses a simple yet effective slideshow video story ad to showcase different variations to make your Story Chain. They include the benefit of free delivery in the call to action and prompt the user to click the ad and shop.

4. Van Cleef & Arpels - Tell your brand story

Van Cleef & Arpels is an opulent high-end jewelry brand that has existed since 1906. Its products adorn the most affluent and famous clients.

This animated native video ad tells the story of their Zodiaque collection over the years. It zooms in on the different designs of the zodiac sign pendants over time with the astrological constellations in the background, which support the story. 

The video subtly affirms you’re investing in their timeless jewelry legacy brand and invites you to learn more about the collection instead of ‘Shop now.’ 

5. Suzanne Kalan -  Alluring visuals 

Suzanne Kalan is an American fine jewelry brand that designs stackable, high-end pieces that express the wearer's unique personality. This family business uses the highest quality gemstones and jewels and prides itself on an exacting execution process from start to finish. 

This ad serves us beautiful imagery in human and jewelry form in a thought-provoking image. The mirror plays on the generational aspect of the messaging. It looks like her reflection differs from reality, showing how the jewelry pieces work no matter the time, place, or outfit.

Using attractive jewelry models in your ads is a great way to sell your jewelry. This image oozes sophistication and luxury, reflecting the target audience and the quality of the gems.

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6. Holden - Let your clients do the talking

Holden is a contemporary jewelry company offering affordable personalized engagement and wedding jewelry. Let your happy customers sell your jewelry for you by using the testimonials they leave you as ads.

The image shows a screenshot of a review, which adds authenticity to the ad and a call to action for the person to design their custom ring, which you can do on the ad's landing page. 

The ad copy adds credibility and lists what customers get when buying from them. The ad's call to action hints at a better customer experience, enticing the user to click.

7. Nevaeh - Unique offer

A unique offer is one way to stand out in a sea of content. Nevaeh (heaven spelled backward) is a new UK jewelry brand focusing on good quality jewelry at an affordable price. They’ve devised a fun way to sell more pieces by letting people build their own jewelry boxes.

Their offer is simple—choose any seven pieces and get a free jewelry box. The visuals clearly show this, and the ad copy supports it, too. The call to action uses scarcity to drive clicks to the website.

8. Cartier - Showcase the personality of your brand

Cartier is another iconic luxury jewelry brand catering to the elite since 1847. Its high jewelry range includes pieces that average the cost of a home or three, depending on where you live. It also has a more affordable range, more like a car or a European holiday. 

This ad is from the latter range, advertising the Panthère de Cartier collection. This square video ad is simply edited, creating a sense of understated luxury as it zooms in on the watch and light glimmers across the face. 

The copy is simple and speaks to the collection's theme, and the call to action is to learn more, like the Van Cleef & Arpels ad earlier. Brands of this era and caliber don’t tell people to buy now; they invite you to learn more, and this ad nails it.

9. Missoma - Focus on a product category

Missoma is a modern UK jewelry company that’s created a new niche in demi-fine jewelry—affordable designer jewelry for everyone made from recycled gold.

This eye-catching and fun-to-watch slideshow video showcases a week’s worth of hoop earrings to add to your collection. There’s a style or look for everyone that aligns with their brand positioning. You can’t help watching the short video several times to see the various styles of hoops on display. 

The ad's text supports the premise of everyday jewelry. By advertising the product category in this way, you appeal to an audience of people who either don’t have hoop earrings and want some or who have hoop earrings and want more.

You can look at all of these ads on our 💎 Jewelry Board in the Madgicx Ad Library, your one-stop shop for inspiration for your next ad. 

Browse by brand, ad type, industry, or platform for new creative ideas for your campaigns. You can save your favorites to boards and share them with your team or send a design brief so you can constantly create converting ads. Try the Ad Library for free.

Check out more Facebook ad examples!

Conclusion

Running Facebook jewelry ads is an excellent way to find new customers and boost sales. Plus, Meta ads offer more value for money than other ad platforms. To complete the recipe for success, simply add Madgicx for the perfect trifecta for a profitable jewelry biz. Start with the Ad Library.