$27.79
AOV benchmark
Median account AOV · USD · Parent industry: Child Care & Development Services
$16.21 to $82.68Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Child Care & Development Services332 / 530
Madgicx Research & Labs
Babysitting Nanny Services
Care enters the home.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within Child Care & Development Services
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
What counts as informal in-home child care?
ChildCare.gov includes care by a relative, friend, neighbor, babysitter or nanny in a child's or caregiver's home. The exact setting and arrangement matter when comparing services advertised under one label.
Can a family assume a nanny has been state screened?
No. In the United States, ChildCare.gov says many informal in-home providers are not licensed and may not be monitored for background checks or training. Ask what checks actually occurred for the individual caregiver.
What should the daily handoff include?
Give the caregiver an agreed routine, contact route and permission boundary, then ask for a clear update on the day. Head Start places family partnership at the center of care practice; the exact home arrangement still needs direct agreement.
How is supervision different from simply being present?
A caregiver should be able to see, hear and respond as the child moves through routines and spaces. Head Start describes active supervision as intentional observation, including during transitions and daily care.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Child Care & Development Services.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: Child Care & Development Services
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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