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Home Systems & Appliances416 / 530
A square alarm base station with a blank keypad and paired door-contact sensor.

Madgicx Research & Labs

Home Security Systems

Sell the plan's features alongside the security hardware.

MADGICX / LABSINDUSTRY RESEARCH

AOV benchmark

$165.35

AOV benchmark

Median account AOV · USD · Parent industry: Home Systems & Appliances

$49.94 to $303.76Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method

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Within Home Systems & Appliances

More in this industry. 5

Questions, answered.AOV, context & using this research7 answers

In this category

Does a camera hardware purchase establish the recording feature advertised?

SimpliSafe's US residential app table excludes watching and downloading recordings from Standard Monitoring while listing access in other plans. Tie recording copy to the sold plan and track hardware purchases separately from plan activation.

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What must a scheduled-arming security ad specify about the plan?

SimpliSafe's US residential app table marks scheduled arming unavailable in Standard Monitoring and available in the other listed plans. Name the applicable plan in the offer; remote control and scheduled arming are distinct advertised features.

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Can works-during-outages copy imply uninterrupted app control?

For its US residential system, SimpliSafe says power-outage arming and disarming use the keypad, with app access returning after power is restored. Describe the surviving control method instead of extending a backup-power claim to every remote feature.

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Which dependency belongs behind a Wi-Fi-backup security message?

For its US residential system, SimpliSafe ties cellular network operation to a professional monitoring plan, separately from the Base Station's backup battery. Make the plan requirement explicit and keep hardware sales separate from activated monitoring in campaign outcome reporting.

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Category research

Which AOV benchmark is shown?

The reference benchmark is for Home Systems & Appliances.

Parent industry benchmark. Snapshot read 11 October 2026.

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The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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Research scope

Small print.
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Benchmark scope

Parent industry: Home Systems & Appliances

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Category scope

Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.

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