$51.11
Average order value
Median account AOV · USD
$14.51 to $97.50Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Intimate Wellness Products269 / 530
Madgicx Research & Labs
Sexual Wellness Accessories
Median account AOV: $51.11 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
Within Intimate Wellness Products
More in this industry. 3
Questions, answered.AOV, context & using this research16 answers
In this category
Can a LELO replacement charger be advertised as universally compatible?
LELO's charger page, read in October 2026, tells buyers to select the right charger for their product and region and use LELO-provided chargers. Suggested practice: identify the compatible model and regional option instead of promising one accessory fits every device.
What model exception limits LELO's USB-versus-9V replacement claim?
LELO says its USB charger works with multiple products except Smart Wand Large, while its 9V charger is only for the first-generation Smart Wand Large. Suggested practice: preserve both the model and generation restriction rather than extending the older charger to later versions.
Does a LELO USB cable purchase include a worldwide wall adapter?
LELO's accessory page lists the USB charger cable separately from the worldwide wall adapter and lists US, EU, UK and Australia charger types. Suggested practice: specify the accessory being purchased; a cable listing does not establish that the separate adapter is included.
Does a Dame vibrator purchase include a wall adapter with its cable?
Dame's October 2026 FAQ says its vibrators include a USB charging cable and user manual, while wall adapters are not included with its products. Suggested practice: show included charging parts separately from an additional accessory purchase; this device statement does not describe Pillo.
Read the benchmark
What is the average order value benchmark for Sexual Wellness Accessories?
The median account AOV for Sexual Wellness Accessories is $51.11 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the typical AOV range in Sexual Wellness Accessories?
The middle 50% of account AOVs runs from $14.51 to $97.50 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $14.51 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $97.50 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What does this AOV benchmark show?
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
When was this benchmark snapshot read?
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Sexual Wellness Accessories classifications under Intimate Wellness Products. It excludes the parent industry and sibling subcategories.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Keep exploring
Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.