All blog posts

Natalie dela Vega

Natalie values content writing as a way to inform and ask people questions. To her, posing questions spark her own and others' curiosity and encourage learning.

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A B Testing Facebook
14 mins
Dec 6, 2021
March 21, 2022
Develop Your Ultimate Ad Formula by A/B Testing Facebook Ads

Before a good Facebook ad campaign comes to life, one must find the right ad ingredients. An ideal path? A/B testing Facebook ads.

What's the Best Way to Use Facebook CBO?
12 mins
Nov 17, 2021
March 21, 2022
What’s the Best Way to Use Facebook CBO? Find Out Here

Facebook CBO is a machine-led, data-driven method of allocating budgets. While it can get some work off your back, it's not always the best choice.

Facebook Page Like ads
12 mins
Aug 2, 2021
October 20, 2021
How to Create Facebook Page Like Ads to Boost Social Proof

Facebook Page Like ads are straightforward ad campaigns showcasing pages. Find out how to run Page Like ads and boost your page engagement levels.

Facebook interest targeting
23 mins
Jul 15, 2021
October 20, 2021
The New Playbook for Facebook Interest Targeting in 2024

Facebook interest targeting is a great way to reach the right audience with your ads. Learn how to use interest targeting to acquire and convert new audiences.

The Anatomy of a Facebook Ad
10 mins
Jul 1, 2021
October 20, 2021
The Anatomy of a Facebook Ad: The 5 Parts You Must Know

Investing in your Facebook ads comes with an amount that shouldn’t be taken lightly. Understand the anatomy of a Facebook ad to get the most bang for your buck.

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