Xenia Sverku

Xenia is an old-school marketer who adores disruptive messages and Rory Sutherland. Intrigued by the ideas of evolution and inevitable singularity, Xenia likes to sprinkle some history on top of her posts. When she’s not writing, she reads whatever she can find, including paperback novels, coupons and candy wrappers.

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15 min

Sep 5, 2024

September 5, 2024

Why Ad Copy Still Matters in 2024 (+ 8 Brilliant Examples)

Learn why ad copy matters in 2024 and how to craft compelling content with examples. Explore copywriting strategies, frameworks, and the ad copy workflow.

14 min

Aug 19, 2024

August 19, 2024

7 Best Social Media Campaigns of 2024 - Why Do They Work?

Discover the top 7 successful social media campaigns of 2024. Get inspired and see how you can apply similar tactics to your own social media efforts.

9 min

Aug 12, 2024

August 12, 2024

How to Make an Ad—Your Journey Starts Here

Discover the art of effective ads. We will guide you through all the steps of creation. Start your ad creation journey with pro tips and inspiring examples!

14 min

Aug 5, 2024

August 5, 2024

16 Worthy Advertisement Examples You Must Learn from

Discover the great ads that are now part of our culture. Explore the most inspiring social, search, display, and video ads, and learn to create your own.

10 mins

Jul 11, 2024

July 11, 2024

The Shortest Beginner’s Guide to Marketing Analytics

Discover how marketing success relies on finding and using crucial data. Explore the data sources and top tools for gathering and utilizing marketing analytics.

14 mins

Jul 5, 2024

July 5, 2024

The 24 Most Effective Social Media KPIs to Track in 2024

There are 24 most important social media KPIs. Choose the ones that align with your strategy and track them all across multiple platform analytic tools.

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