MEASURED AD ACTIVITY
Meta Ads
Benchmarks
CPC, CPM and CTR across published industries, with definitions and downloadable data.
OCTOBER 2026 EDITIONExplore report
MADGICX / RESEARCH
Research &
benchmarks.
Original data and practical context for better Meta advertising decisions.
Explore the research
Meta advertising performance. Industry context.
Meta Ads
CATEGORY CONTEXT
Average order value
by industry
Account AOV ranges, category research and independently sourced public brand examples.
INDUSTRY & CATEGORY RESEARCHExplore industries
02 / FOLLOW AN INDUSTRY
Benchmarks
Benchmarks
by industry.
Compare ad costs and clicks in the benchmark report, then explore order value and category research in Labs.
03 / APPLY THE DATA
Keep reading.
Two guides for putting measurement into everyday practice.