Xenia Sverku

Xenia is an old-school marketer who adores disruptive messages and Rory Sutherland. Intrigued by the ideas of evolution and inevitable singularity, Xenia likes to sprinkle some history on top of her posts. When she’s not writing, she reads whatever she can find, including paperback novels, coupons and candy wrappers.

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13 min

Oct 29, 2024

October 29, 2024

The 6 Types of Target Audiences and How to Find Them

Learn to identify and reach your ideal customers with our guide to 6 target audience types. Nail your TA with practical strategies for businesses of all sizes.

13 min

Oct 16, 2024

October 14, 2024

The 19 Best Instagram Ads Examples in 2024 - Get Free Inspo

Check out great examples of Instagram ads in different formats and get expert tips on how to make your ads most effective. Learn the tricks and get inspired.

13 min

Oct 2, 2024

October 1, 2024

16 Video Advertisements to Watch Over and Over

Not sure how to make great video advertisements? Watch the ads that drive conversions and win likes, shares, and clicks. Create video ads that bring revenue.

15 min

Sep 5, 2024

September 5, 2024

Why Ad Copy Still Matters in 2024 (+ 8 Brilliant Examples)

Learn why ad copy matters in 2024 and how to craft compelling content with examples. Explore copywriting strategies, frameworks, and the ad copy workflow.

14 min

Aug 19, 2024

August 19, 2024

7 Best Social Media Campaigns of 2024 - Why Do They Work?

Discover the top 7 successful social media campaigns of 2024. Get inspired and see how you can apply similar tactics to your own social media efforts.

9 min

Aug 12, 2024

August 12, 2024

How to Make an Ad—Your Journey Starts Here

Discover the art of effective ads. We will guide you through all the steps of creation. Start your ad creation journey with pro tips and inspiring examples!

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