15 Undeniable Benefits of Facebook Ads for Business

Why Facebook advertising? Facebook ads have become an indispensable tool for business owners aiming to reach their target audience effectively. With its massive user base and advanced targeting options, Facebook ads offer many benefits.

Let’s get into the pros of using Facebook for marketing in 2024, backed by some stats.

1. Enormous audience reach potential

If you've ever questioned the importance of including Facebook ads in your marketing strategy, consider this: Facebook stands as the world's most popular social media platform, boasting over 3 billion monthly active users. 

It is a top choice for marketers alongside its sister platform, Instagram. A worldwide survey found that 89% of social media marketers used Facebook to promote their businesses, with another 80% opting for Instagram.

What’s also unique about Facebook is that its most significant chunk of users falls between 25 and 34, a lively group juggling careers, relationships, and adventures. And guess what? Many have money to spend, making Facebook a hotspot for snagging conversions.

So, If you're not tapping into Facebook ads, you're overlooking a massive pool of diverse and high-quality potential customers for your business.

2. Laser-targeting capabilities

The range of targeting possibilities on Facebook is limitless. You can narrow your audience by age, location, interests, behaviors, and life events. 

You can target a broad audience, reaching users across regions to bolster brand visibility. Yet, to maximize effectiveness, ample Pixel data is critical for Meta to optimize your audience efficiently.

Alternatively, you can fine-tune things and target specific interests. For instance, if you're promoting a fitness app, you can direct your ads toward individuals interested in running, weightlifting, or yoga to ensure your ads reach a receptive audience, driving conversions effectively.

Plus, Facebook lets you discover your customers' preferences, revealing new targeting opportunities. Lookalike audiences use algorithms to find profiles closely resembling your customer base. 

You adjust the percentage setting to choose the tightness of the match. If you opt for a smaller percentage (e.g., 1% or 2%), the resulting lookalike audience will closely resemble your source audience. These are people who most accurately mirror your existing customers.

On the other hand, if you opt for larger percentages (e.g., 5% or 10%), you create a bigger, broader audience.

With these versatile targeting options, creating a stellar digital marketing strategy is a breeze.

3. Exceptional remarketing options

Facebook remarketing (or retargeting) ads allow you to recover lost leads and sales. In 2023, the global online shopping cart abandonment rate hovered around 70%, implying you only capture a quarter of potential sales.

Now, what about the 70% of potential sales that slipped away?

Sure, you can cross your fingers and hope they return later to complete their purchase, or you can take proactive steps to bring them back to your site using retargeting ads.

That’s where the Meta Pixel shines bright. It allows you to serve ads to individuals who have previously interacted with your brand, such as those who've added products to their carts or browsed specific pages, enticing them to revisit your website through targeted ads. 

4. Budget-friendly and easily scalable

With Facebook, you’re in charge, and whether you’re a startup or an established business, Facebook ads accommodate all pockets. You can set daily or lifetime budgets, ensuring cost control. 

Plus, you can scale your Facebook ads. As your business grows, you can allocate more resources to Facebook ads, reaching a wider audience.

According to Databox, the average Facebook CPM (cost per thousand impressions) across industries in 2023 was $5.61, making it relatively inexpensive compared to other platforms. The cost per click (CPC) on Facebook also remains budget-friendly, averaging $1.68 across various industries. 

In comparison, Instagram's CPM is much higher, averaging $7.91, with the cost per click reaching up to $2.00. YouTube's CPM ranges from $4 to $10, which can be costlier depending on the campaign specifics. 

LinkedIn, known for its professional targeting, has a CPM ranging from $30 to over $200 and CPC values from $2 to $15, significantly higher than Facebook's costs. 

TikTok has an average CPM of $12.85 and a CPC of $0.19, according to JungleTop. This indicates that while its CPC might be lower, the impression costs can add up quickly. 

As you can see, compared to these platforms, Facebook's ad pricing structure clearly demonstrates its budget-friendly nature, making it an attractive option for advertisers.

5. Quick time to value

The journey from campaign creation to launch hinges on your creative workflow. Once your ads are live, Meta typically approves them within 24 hours, and you can anticipate sales starting to roll in within a couple of days. 

In fact, a 2022 study revealed that nearly 40% of companies experience a surge in momentum for their Facebook ads within just a couple of days.

6. Specific objectives and call-to-action buttons

With specific objectives and calls to action, Facebook provides interactive elements strategically positioned on your business Page, ads, and posts, motivating users to take the next step in engaging with your brand. 

Facebook also recently trimmed down to just 6 campaign objectives: traffic, leads, awareness, sales, engagement, and app promotion. This strategy means your campaigns will be ultra-targeted and more effective.

And when it comes to CTA buttons, the options are (almost) endless. With choices like ‘Discover,’ ‘Learn More,’ ‘Watch Now,’ ‘Shop Now,’ ‘Visit Website,’ ‘Get Your App,’ ‘Like Page,’ ‘Comment,’ ‘Share,’ and more, there's a button for every campaign goal.

But how effective exactly are these calls to action? 

Facebook ads boast an average click-through rate (CTR) of 0.9% across industries. This reliability makes it a go-to for reaching a broad audience without breaking the bank.

Instagram Feed ads typically yield CTRs slightly lower ranging from 0.22% to 0.88%, while Instagram Stories ads sit even lower between 0.33% to 0.54%.

TikTok's click-through rates vary across sectors. For instance, in the technology sector, the average CTR is 0.26%. Conversely, the finance and industrial sector boasts an average CTR of 1.03%. However, it's crucial to note the audience distinction: Almost 45% of TikTok users are Gen Z, making it better suited for younger demographics.

On the flip side, Facebook in the United States boasts its largest user base among individuals aged 25 to 34, a vibrant demographic that’s in the prime of their lives with ample disposable income at their fingertips. 

It's evident that when it comes to driving clicks that convert into valuable engagements, Facebook has the highest potential. 

7. Huge variety of ad formats

Facebook advertising provides diverse ad formats, offering options not found on other paid channels. These formats cater to various business requirements, empowering marketers to craft visually captivating and interactive ads.

In Meta Ads Manager, you'll find a plethora of Facebook ad types and ad sizes to choose from, including: 

Photo ads 

This ad design utilizes images or stock photos to convey your message.

Video ads

With these ads, you can showcase your product or services with sound and motion.

Carousel ads

You can display up to ten images or videos within a single ad, each with a site link.

Slideshow ads

You will see a combination of images, text, and sound in these lightweight video ads. 

Collection ads

These encourage shopping by displaying items from your product catalog.

Playable ads

In these interactive ads, you can try out an app or game before downloading it. 

8. In-depth analytics

The Ads Reporting section in Meta Ads Manager is your go-to for creating comprehensive, tailored reports on your campaign performance. Here, advertisers can customize reports to fit their needs, selecting relevant metrics from basic clicks and impressions to more detailed data like conversion rates and return on ad spend (ROAS). 

Ads Manager also offers breakdowns, allowing you to segment reports by criteria such as age, gender, or platform. Additionally, the tool provides visualization options like pivot tables, trend charts, and bar graphs to help you illustrate trends and performance when sharing reports with clients or internal stakeholders.

While Ads Manager may seem daunting for newcomers to reporting, a simpler alternative is Madgicx’s One-Click Report. It offers prebuilt report templates for ease of use, and you can customize reports effortlessly by dragging and dropping elements. 

Additionally, it functions as a live dashboard, providing real-time insights from Meta, TikTok, Shopify, Google Ads, Google Analytics, and GA4 data, eliminating the need to wait for a snapshot view of your campaign performance. Try One-Click Report for free today.

9. Suitable for B2B and B2C

Let’s uncover the many advantages awaiting businesses in both the B2B and B2C markets through Facebook ads.

Benefits of B2B Facebook ads

• Cost-effective: B2B Facebook ads offer cost-effective solutions. With complete budget control, you can decide how much you want to spend on your ads. Reports indicate an average conversion rate of 9.21% on the platform, which means businesses can reach the right people without breaking the bank.
• Precise targeting: You can target businesses and professionals based on specific industries, interests, job titles, etc. This level of granularity ensures that your ads reach the right decision-makers.
• Lead generation: Facebook has Lead ads for B2B lead generation. These ads allow Facebook users to submit their contact information directly within the ad, making capturing leads easy.
• Promote resources and lead magnets: Businesses can use Facebook ads to promote valuable resources such as e-books, webinars, and case studies. By offering helpful content, you can attract potential clients and establish credibility.

Benefits of B2C Facebook ads

• Broad audience reach: Facebook has over 3 billion monthly active users, making it an ideal platform for B2C businesses. You can get a diverse audience across different demographics and interests.
• Visual appeal: B2C products often benefit from visually appealing ads. Facebook’s image and video formats allow you to showcase your products engagingly.
• Retargeting: Facebook’s retargeting capabilities can show ads to users who have previously interacted with your website or app, increasing the chances of conversion.
• Local targeting: If you have a physical store or offer local services, Facebook allows you to target users based on location. This localized targeting is beneficial for B2C businesses with a local customer base.
• Social proof: B2C consumers often rely on social proof. Facebook ads can include social proof elements such as reviews, ratings, and testimonials, influencing potential customers.

10. Increase brand awareness and customer base

Facebook ads can help with brand awareness and expand your customer base through many strategic avenues. Here are some of them:

• Vast user base: With billions of monthly active users, Facebook offers businesses an expansive platform to connect with a diverse global audience, significantly boosting brand visibility.
• Targeted ads: Utilizing Facebook's advertising tools, businesses can precisely target their desired audience based on demographics, interests, behaviors, and more. This targeted approach ensures that marketing efforts reach individuals most likely to engage with the brand, optimizing your ROI.
• Engagement opportunities: Facebook facilitates meaningful interactions between businesses and their audience through various features such as comments, messages, and user-generated content. By fostering engagement, brands can cultivate a loyal customer base.
• Influencer partnerships: Collaborating with influencers or industry experts amplifies brand visibility and credibility. Influencers can introduce the brand to their established follower base, increasing followers and brand awareness.
• Facebook events: Hosting virtual events, webinars, or product launches on Facebook provides opportunities for direct interaction with the audience. These events generate buzz around the brand and allow businesses to showcase their offerings and engage with potential customers in real time.

11. Boost traffic to your website

What’s great about Facebook Ads is that they are more than just eye-catching visuals; they're like an express train to your website. 

With customizable CTA buttons like ‘Learn More,’ ‘Shop Now,’ or ‘Sign Up,’ businesses can guide users from their Facebook ad to their website with a single click. This direct pathway streamlines the user experience and increases conversion rates by eliminating unnecessary steps in the journey from discovery to action. 

Another advantage is reinforcing your CTAs with persuasive text within your post copy and visuals as well. By integrating CTAs into your ad copy and visuals, like in these two examples, you can enhance user engagement and drive clicks to your website even more effectively.

12. Generate high-quality leads

Large and small businesses across various sectors can capitalize on lead advertising campaigns on Facebook to generate top-tier leads. 

With Lead ad forms conveniently pre-filled with contact details like email addresses and phone numbers, signing up for information becomes seamless.

While Lead ads benefit any business with a lead generation strategy, specific industries have shown notable interest in this ad format. 

Educational institutions leverage Lead ads to gather information from prospective students exploring various online or in-person courses. Automotive companies utilize Lead ads to identify individuals eager to test-drive their vehicles. At the same time, financial institutions employ them to collect data from those interested in new credit cards or financial products.

Regardless of your industry, Lead ads are a powerful tool for engaging with individuals who are genuinely interested in your business offerings.

13. Skyrocket e-commerce sales

For online retailers, Facebook ads are a goldmine. Here are some ways Facebook Shops turn casual browsers into paying customers:

• Streamlined customer journey: Forget the hassle of directing customers to a separate website. Facebook Shops allows customers to browse your catalog, view detailed product descriptions, and initiate checkout directly within the Facebook platform. This convenience can significantly improve conversion rates.
• Showcase new arrivals and exclusive offers: Create a sense of urgency and exclusivity by highlighting new product launches and Facebook Shop-only discounts. Run flash sales or limited-time promotions to encourage impulsive purchases. 
• Respond promptly to product or service queries: Excellent customer service is essential for building trust and encouraging repeat business. You can use Facebook Messenger and comments to answer questions and promptly address customer concerns, allowing them to purchase confidently. 

14. Retain existing customers and increase loyalty

Social media advertising serves as a valuable tool for retaining existing and fostering loyalty. By strategically targeting your existing customer base with personalized ads and engaging content, you can reinforce brand awareness and keep your brand top-of-mind.

One way Facebook advertising aids in customer retention is through targeted campaigns. By leveraging Facebook's targeting capabilities, you can reach out to people who have previously made a purchase. These targeted ads can serve as gentle reminders or incentives for repeat purchases, helping to maintain customer engagement over time.

Additionally, Facebook advertising allows you to tailor your messaging to specific customer base segments. You can deliver dynamic ads that resonate with each group by creating custom audiences based on factors such as purchase history, demographics, or interests. 

This level of customization enhances the relevance of your Facebook marketing efforts and makes customers feel valued and understood, fostering a sense of loyalty to your brand.

15. Contribute to Search Engine Optimization (SEO)

And lastly, let’s explore how running Facebook ads can contribute to search engine optimization (SEO).

• Increased brand visibility and reach: Facebook ads allow you to target specific audiences based on demographics, interests, and behaviors. By reaching potential customers who might have yet to discover your brand, you increase their chances of searching for your brand name on Google. This growth in visibility can lead to more organic searches and website traffic.
• Engagement-driven benefits: When your Facebook ad campaign gains traction and generates engagement (likes, shares, comments), it indirectly contributes to SEO. How? Well, social signals matter to search engines. When people engage with your content, it can lead to backlinks, mentions, and increased visibility across the web. These factors can positively impact your overall SEO efforts.
• Domain authority boost: Google’s algorithm considers domain authority when ranking websites. Running successful Facebook ad campaigns can enhance your brand’s reputation and credibility. As more people recognize your brand through ads, they may search for it directly on Google. Consistent brand searches signal to Google that your website is relevant and trustworthy, potentially improving your domain authority.
• Improved user engagement metrics: Effective Facebook ads can drive quality traffic to your website. When users find relevant content or products on your site, their positive interactions (such as spending more time on your site and not bouncing back to search results) can improve your SEO. These user engagement metrics are signals to search engines that your website is valuable and relevant to users. 

And there you have it — a comprehensive overview of the power of Facebook ads. With its vast reach, precise targeting options, and numerous other benefits, it's a platform you simply can't ignore. 

Happy Facebooking! 😏