Annette Nyembe

Discover how Facebook’s ABO and CBO strategies impact your ad budget in 2024, and gain insights to choose the most effective approach for your campaign goals.

Master Facebook’s audience overlap tool to avoid redundant targeting, reduce ad fatigue, and make your campaigns reach the right users more effectively.

Inside: 9 effective Facebook ad targeting strategies to help you reach your ideal audience, enhance campaign performance, and shoot up your ROI in 2025.

Facebook custom audiences let you segment and target leads with precision. Learn how to create audiences that drive conversions with this easy-to-follow guide.

Learn how to leverage audience segments for manual sales campaigns to gain transparency into performance, boost ad efficiency, and optimize budget allocation.

Meta latest update: First Conversion vs. All Conversions. Learn how this new Ads Manager feature improves reporting and helps optimize campaign performance.