11 Best Dashboards for E-commerce Ad Analytics

The 11 ecommerce ad analytics dashboards at a glance

What are the three types of ecommerce analytics dashboards?

Dashboards fall into three groups, and each answers a different question.

• Attribution-first platforms (Northbeam, Triple Whale, Cometly) answer "who gets the credit?" They use multi-touch attribution, which assigns credit to every touchpoint instead of only the last click.
• Data and BI platforms (Glew, Daasity, Supermetrics) collect data from many sources into one place for custom analysis. They give control and need an analyst.
• Optimization platforms (Madgicx) pair reporting with the tools to act on it, so a finding becomes an approved change.

How do you combine ad platform and store sales data in one view?

Connect your store (Shopify, for example) and every ad platform to one tool, so the ad spend and the revenue sit side by side. Without that, each platform reports its own sales, and the totals rarely match your store. Shopify's own analytics dashboard is a set of customizable data cards and reports that are available on any Shopify plan, so it is a good reference for store revenue.

Meta reports its own attribution as well. Meta lets you choose an attribution model and settings per ad set, and results on different models can't be compared in one table. Compare ad platforms to your store's totals, and use one dashboard for the comparison. Gaps also shrink when more conversions reach Meta: Madgicx Cloud Tracking hosts Meta's Conversions API Gateway and Signals Gateway for you and sends conversions from the server.

The 11 best dashboards for ecommerce ad analytics

Madgicx

Madgicx is the agentic AI advertising platform for Meta ads. One-Click Report and the Business Dashboard put Meta, Google Ads, TikTok, Shopify and Klaviyo data in one place, with blended business metrics and client-ready reports you share by link or PDF. Copilot, an AI assistant on every page, answers questions from your own account data, with charts. AI Marketer finds what is working and prepares actions you review and approve in one click.

Madgicx optimizes Meta ads only, and its reporting for other channels reads data, it doesn't change those accounts. Amazon is not a listed data source.

• Best for: ecommerce brands and agencies whose growth runs on Meta.
• Price: from $45 a month, priced by monthly ad spend, with a 7-day free trial (current plans).

Triple Whale

Triple Whale brings store, ad and email data into one place, with its own attribution and tracking pixel. It has dashboards, an SQL editor, segments and a creative table with metrics for each ad, and an AI chat in the app and in Slack. Paid plans add AI specialists, such as a media buyer, with a monthly usage allowance. On Automate and Enterprise plans its AI can change budgets and pause ads.

• Best for: ecommerce brands that want store, ad and email data in one dashboard.
• Price: a free plan for up to 10 users, with 12 months of data and limited AI use, then paid plans priced by your store's annual revenue on 12-month subscriptions. Enterprise is quoted.

Northbeam

Northbeam is a multi-touch attribution platform for high-spend, omnichannel brands. Its models show how each touchpoint contributes to a sale. It is built for measurement, not for running or changing campaigns.

• Best for: brands with many channels and an analyst to read the results.
• Price: see its pricing page.

Cometly

Cometly focuses on real-time ad attribution. It tracks the customer journey from first click to purchase and offers AI tools to analyze ad performance. It suits media buyers who work in ad accounts every day.

• Best for: performance marketers who want fast attribution.
• Price: see its pricing page.

Adriel

Adriel is a business intelligence tool that automates reporting. It connects to many channels, flags anomalies and has creative intelligence features that analyze your ad assets.

• Best for: agencies and teams that want to automate reports.
• Price: see its pricing page.

Glew

Glew is a business intelligence platform with pre-built ecommerce KPIs and visualizations. It gives insight into customer cohorts, product performance and channel effectiveness, and suits teams that want granular control over reports.

• Best for: data-savvy ecommerce teams.
• Price: see its pricing page.

Daasity

Daasity joins data from Shopify, Amazon, retail point-of-sale systems and subscription tools into one model. If you sell online and in physical stores, it is built for that complexity.

• Best for: omnichannel retailers.
• Price: see its pricing page.

Supermetrics

Supermetrics is a connector, not a dashboard. It sends ad and analytics data into Looker Studio, Google Sheets, warehouses and AI assistants such as Claude, ChatGPT and Microsoft Copilot, and Supermetrics Studio builds dashboards from a description. Plans cap data sources: 2 on Starter and 7 on Growth.

• Best for: teams that build a custom reporting stack.
• Price: Starter EUR 49 a month (EUR 39 billed yearly), Growth EUR 199 (EUR 159 billed yearly), Enterprise custom. It offers a 14-day free trial.

Whatagraph

Whatagraph blends data from many sources into reports and dashboards. It lists 68 integrations by its own count, with blends and data groups on its Max plan, unlimited users and automated emails with PDF reports. Its AI features are called Whatagraph IQ and IQ Agents.

• Best for: teams that want a few large blended reports.
• Price: Max starts at EUR 699 a month, billed annually, with 50 credits (each connected data account costs 1 credit); Prime is custom. It offers a demo and describes no free trial.

Motion

Motion is a creative analytics tool. AI tags each Meta creative by format, messaging theme, offer and hook, and reports show top and declining ads with live data. It answers "which ad works and why" more than "which channel pays back".

• Best for: creative teams that want detailed reports on hooks, formats and angles.
• Price: plans are cut by monthly ad spend. Starter is $999 a month for up to $50,000 of spend; Pro and Growth are priced through sales. It has no free plan listed.

Google Analytics 4

GA4 is the free foundational layer of most analytics stacks. It shows what happens on your website, including conversion paths. It does not hold your ad spend and creative data from Meta and TikTok, so most stores pair it with a tool that does.

• Best for: a base layer of web analytics.
• Price: see its pricing page.

What is multi-touch attribution, marketing mix modeling and incrementality testing?

Three methods answer the question "which channel actually drove the sale?" in different ways.

• Multi-touch attribution follows each person's touchpoints and splits the credit among them.
• Marketing mix modeling uses your channel spend and total sales over time to estimate each channel's effect, with no individual tracking.
• Incrementality testing runs an experiment. Meta's Conversion Lift splits an audience into a test group that can see ads and a control group that can't, and the lift is the difference in conversions.

Use attribution for daily decisions and an incrementality test when you need to settle a big budget question. Our guide to AI attribution models covers the first method in more depth.

How do you report profit and ROAS for an ecommerce brand?

ROAS tells you how much revenue each ad dollar brought in. It says nothing about profit. A 4x ROAS can still lose money if product margins are thin, so profit reporting needs cost of goods, shipping, transaction fees and returns.

• Blended ROAS (MER): total revenue divided by total ad spend across all channels.
• Net profit: revenue minus cost of goods, ad spend, shipping and other expenses.
• Break-even ROAS: the ROAS where a sale pays for itself. Our break-even ROAS calculator works it out from your margin.

If you don't have costs in a dashboard yet, start with a spreadsheet: store revenue minus total ad spend from all platforms is a rough blended margin. Also track customer acquisition cost against lifetime value, conversion rate and average order value. The average cart abandonment rate is around 70%, according to Geckoboard, so it is worth watching too.

How do you choose an analytics tool by store size?

• Early-stage store, mostly Meta: try Madgicx free for 7 days and compare its numbers with your store revenue. Add GA4 as the base layer.
• Growing Shopify brand: add Triple Whale for a second view of attribution and profit.
• High spend across many channels: consider Northbeam or Cometly for attribution.
• Omnichannel retailer: look at Daasity.
• Team with an analyst: use Supermetrics or Whatagraph to build your own views.

Check setup time in the trial: dashboards with ready templates start showing numbers the same day, and connector-based tools take longer because you build the reports. For more options, see our lists of marketing analytics tools and AI marketing analytics dashboard platforms, and our ads management dashboard explainer.

See your ecommerce ad results in one place with Madgicx

With Madgicx you can connect your Meta ad account, Shopify, Google Ads, TikTok and Klaviyo, read one report, ask Copilot questions about your results and have AI Marketer prepare the next actions for you to approve. Madgicx is an Official Meta Business Partner, trusted by 200,000+ advertisers and rated 4.6 out of 5 on G2 from 220+ reviews.

Try Madgicx free for 7 days and build your first ecommerce report

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