Every Facebook post size for 2026 in one table: feed photos, link images, profile and cover photos, Stories, Reels and video, checked against Meta's specs.
It’s 2026. No one wants to see badly cropped, pixelated images on their social media platforms. The world is collectively saying, “Get it together, dude.”
Using the ideal image size on Facebook is crucial to prevent people from scrolling past your content. You should use eye-catching images in the correct dimensions that entice people to engage with your posts.
Here are all the sizes for every Facebook post size and everything you should consider when creating your content.
Plus, there’s a cheat sheet you can save right below ⬇️
Let’s figure out how to always show your best side on Facebook.
Facebook post size cheat sheet
The short answer: for a Facebook photo post, use 1080 x 1350 pixels (4:5), the shape Meta recommends for the feed. Square photos are 1080 x 1080 (1:1), landscape photos and link images are 1200 x 630 (1.91:1), and Stories and Reels are 1080 x 1920 (9:16).
| Format | Size (pixels) | Ratio | Good to know |
|---|---|---|---|
| Profile picture | 320 x 320 | 1:1 | Shown as a circle |
| Profile cover photo | 851 x 315 | About 2.7:1 | At least 720 pixels wide |
| Page cover photo | 851 x 315 | About 2.7:1 | At least 400 x 150; under 100 KB loads fastest |
| Event cover photo | 1920 x 1005 | 1.91:1 | Can't be resized after you add it |
| Group cover photo | 1640 x 856 | 1.91:1 | Keep key content centered |
| Feed photo, portrait | 1080 x 1350 | 4:5 | The shape Meta suggests for the feed |
| Feed photo, square | 1080 x 1080 | 1:1 | Works in the feed and in carousels |
| Feed photo, landscape | 1200 x 630 | 1.91:1 | Wide photos |
| Shared link image | 1200 x 630 | 1.91:1 | At least 600 x 315 for a large preview |
| Carousel card | 1080 x 1080 | 1:1 | 2 to 10 cards, all the same size |
| Video | 1080 x 1920 | 9:16 | Every video is posted as a Reel |
| Story | 1080 x 1920 | 9:16 | Keep text out of the top 14% and bottom 35% |
| Reel | 1080 x 1920 | 9:16 | Same size as an Instagram Reel |
TL;DR. Save this cheat sheet to use when creating your Facebook posts. Read on for all the details.
Facebook profile picture and cover photo sizes
Okay, it’s time to pay attention to the pixels. Your profile picture is your most important image, and it must look great.
Facebook profile picture size: 320 x 320 px
Your Facebook profile is one of the first images people see when encountering your profile online.
We all have people on our friends list who haven’t sized their profile pictures correctly. This blunder gives the impression of burgeoning internal chaos and being digitally challenged, which we simply can’t have.
Measurements
- Recommended: 320 x 320 pixels
- Aspect ratio: 1:1
- Shown at: 176 x 176 pixels on computers and 196 x 196 pixels on phones
Tips & Guidelines
- Your image will be cropped to a circle, so you should ensure the critical elements show within the circle so nothing is cut off. Say no to bad crops.
- Pro tip: a larger square file is fine, because Facebook scales it down for you. Start at 320 x 320 or bigger and keep it square.
- If your picture has a logo or text, a PNG file usually looks sharper.
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Facebook profile cover photo size: 851 x 315 px
Your Facebook profile cover is also one of the first images people see when looking at your account. Ensure your image resolution is high enough to look snazzy across all devices. Also, ensure all the essential bits are within the safe zones so they don’t get cut off on mobile.
What is the safe zone? The area that will not be cut off when your design is resized for different types of devices like mobile phones, tablets, and desktops. Any important visuals or text should appear within this central zone to ensure it can be seen by everyone.
Measurements
- Recommended: 851 x 315 pixels
- Minimum width: 720 pixels
- Aspect ratio: about 2.7:1
Tips & Guidelines
- Remember that your profile photo will partially cover the left side of your cover photo.
- Keep your text and key visuals within the safe zone so nothing gets chopped off on mobile devices.
- If your image contains text, use a PNG file to improve its quality and avoid pixelation.
- Optimal file size: Keep your cover photo under 100KB for fastest loading times. Facebook will compress larger files automatically, which can reduce image quality and sharpness.
Facebook cover photo sizes
Your cover photo is an essential visual for your events, groups, and Business Page.
Facebook event cover photo size: 1920 x 1005 px
A Facebook event cover uses dimensions different from those of your personal and business page covers.
Measurements
- Recommended: 1920 x 1005 pixels
- Aspect ratio: 1.91:1
Tips & Guidelines
- You can’t edit your event cover photo after you’ve added it on Facebook. You can only replace it.
- Keep within the mobile safe zones
- Reduce your file to around 100kb
Facebook group cover photo size: 1640 x 856 px
Your cover photo should represent the purpose and identity of the Facebook group. It’s a welcome message to the group and new members and a great way to create a memorable first impression.
Measurements
- Recommended: 1640 x 856 pixels
- Aspect ratio: 1.91:1
Tips & Guidelines
- Advertise upcoming events or share announcements in your cover image.
- Use photos that reflect the group's theme or include pictures of products or services if the group is related to your brand.
- Reduce your file size and stay in the safe zones for mobile devices.
Facebook Page cover photo size: 851 x 315 px
Your Facebook Business Page cover isn’t as straightforward a design to create as you’d think. You must always remember to put the important parts of your image within the mobile safe zone.
Measurements
- Recommended: 851 x 315 pixels, as an sRGB JPG under 100 KB, which loads fastest
- Minimum: 400 x 150 pixels
- Aspect ratio: about 2.7:1. Facebook crops the cover differently on computers and phones, so keep your logo and text in the center.
Tips & Guidelines
- Include your logo or icon, colors, or tagline so your cover aligns with your brand identity.
- Show what you do by using photos or images of your products or services in action.
- Showcase your wins with reviews from happy customers.
- Promotions or special offers: Use the extra advertising space to share your latest specials, coupon codes, website links, etc.
- Use your cover for special announcements like holiday hours or new store locations.
- Remember that your profile photo will partially cover the left side of your cover photo on other devices and will be cropped to suit different screens.
- Your profile picture covers part of the left side of the cover, overlapping it by about 40 pixels on phones, so keep that area clear.
- Some people prefer to design covers using the mobile safe zone dimensions to avoid parts of it getting chopped off on mobile devices. If you do this, check your image quality on large devices.
- Use a PNG file to improve the quality of your image and avoid pixelation, especially with text in your pictures.
- Reduce the file size to 100kb to avoid Facebook compressing it for you, where you risk losing image quality.
- Don’t drag to reposition the image. It causes Facebook to create a new version, reducing the quality of the pictures.
Facebook photo post sizes (feed)
You can share various post types on your news feed in three shapes: landscape, portrait, and square.
Facebook single image post size
Square
Recommended: 1080 x 1080 pixels
Aspect ratio: 1:1
Portrait
Recommended: 1080 x 1350 pixels
Aspect ratio: 4:5
Landscape
Recommended: 1200 x 630 pixels
Aspect ratio: 1.91:1
Tips & Guidelines
- Portrait 4:5 photos take up the most room in the feed on phones, which is why Meta recommends 4:5 for feed ads too. For ads, Meta suggests 1440 x 1800 pixels.
Facebook multiple images
When you share several photos in one post, Facebook arranges them in a grid. The layout depends on how many photos you add and on the shape of the first one. They no longer default to the carousel view. Here’s how square, landscape and portrait photos are laid out.
Square
Landscape
Portrait
Note: If you upload a mix of image orientations, which I sincerely hope you don’t do, Facebook will use the first image to set the layout.
Facebook shared link image size: 1200 x 630 px
Sharing links on Facebook is a great way to drive traffic to your site to promote articles, blog posts, products, events, or updates.
This Facebook post size is slightly different because you upload the image to your website or blog at the best size for sharing. The new Pages experience lets you opt to show a preview when sharing a link. You can include up to 10 images and unique destination URLs. It gives a selection of images from the URL, and you can edit the thumbnail image or upload a new one.
Shared links on Facebook include a title, description, and an image thumbnail by default. The format of the images you can use is flexible. You can opt for wider rectangular photos that span the entire feed width with the title and description below or smaller square pictures with the details alongside them.
Measurements
- Recommended: 1200 x 630 pixels
- Minimum for a large preview: 600 x 315 pixels (smaller images show as a small thumbnail)
- Smallest allowed: 200 x 200 pixels
- Aspect ratio: 1.91:1
- Maximum file size: 8 MB
Tips & Guidelines
- Use an enticing image that makes people click the link to learn more. Your thumbnail attracts attention to your post.
- Ensure your meta title and description use clear language that gets to the point to describe the content of the link.
Facebook carousel size: 1080 x 1080 px
Carousel image posts can only be created in the Meta Ads Manager and your Business Page as an ad and on Instagram. These ads show as carousels across Facebook, Instagram, Messenger, and the Audience Network.
Facebook treats images with two or more images differently nowadays, which we will discuss later in this article. When you create a carousel in the Ads Manager, you can add a headline and unique URL to each carousel card.
The most important thing about a Facebook carousel post is all your images should have the same dimensions.
Measurements
- Recommended: at least 1080 x 1080 pixels
- Aspect ratio: 1:1
- Number of cards: 2 to 10 images or videos
- Maximum file size: 30 MB per image, 4 GB per video
Tips & Guidelines
- Focus on your first image. It’s the most important image because it makes people swipe through your carousel. Make it appealing and stand out so people want to keep looking.
- Carousel posts make great Facebook ads. They come with optimizations available in the Meta Ads Manager, and you can assign unique URLs to each card in the carousel. This makes it easy to showcase products and services or send people to specific pages on your website.
- During posting, you can reorder your carousel slides to go in a specific order.
- After posting a carousel, you won’t be able to add a new image, but you can delete cards and reorder them.
- If you use your carousel post as an ad, you cannot edit the artwork unless you stop it from running.
- Pro tip: Create carousel ads that convert with our AI Ad Generator. It automatically generates multiple card variations optimized for the 1:1 dimensions, with compelling text designed to drive clicks and conversions. Perfect for e-commerce product showcases or service demonstrations.
Facebook video sizes
As with Facebook image posts, your video posts must be sized correctly for Facebook.
Since 2025, every video you upload to Facebook is posted as a Reel, whatever its length or shape. Vertical video fills the most screen, but Facebook also takes square and landscape videos.
Facebook video post size
Accepted aspect ratios
- Full landscape: 16:9
- Square: 1:1
- Vertical: 4:5
- Full portrait/vertical: 9:16
Measurements
- Vertical: 1080 x 1920 pixels (9:16), recommended
- Portrait: 1080 x 1350 pixels (4:5)
- Landscape: 1920 x 1080 pixels (16:9)
- Video format: MP4 or MOV
- Length: any length for regular posts. Feed video ads can run from 1 second to 241 minutes, with files up to 4 GB.
Tips & Guidelines
- Meta recommends using sound and adding captions to your Facebook video posts.
- Cater to short attention spans by keeping your videos between 15 and 60 seconds long and getting to the point early in your video.
- Add subtitles to make your video accessible to viewers who watch without sound.
- Remember that most users view videos from their mobile devices. You should optimize your video for this by keeping the text size readable, using the correct aspect ratio, and having clear content that’s easy to see.
Facebook carousel video post size
As with carousel image posts, Facebook carousel video posts can be created in the Ads Manager and your Facebook Business Page. Carousel video ads are displayed across Facebook, Instagram, Messenger, and the Audience Network.
The specs for Facebook carousel video ads are similar to those for image posts. Consistency in the sizing of your cards is vital.
Measurements
Recommended: 1080x1080 pixels
Minimum number of videos or images: 2
Maximum number of videos or images: 10
Maximum length: up to 240 minutes, although Meta recommends 15 seconds
Aspect ratio: 1:1
Recommended file types: GIF, MP4, and MOV
Maximum file size: 4GB per video
Tips & Guidelines
- Videos autoplay as a person swipes through your carousel cards. Videos under 30 seconds will loop for about 90 seconds, but videos over 30 seconds won’t repeat.
- The sound in carousel videos is off by default. It will play if the user taps on the video or unmutes it.
- For ads using Facebook carousel videos, the horizontal 16:9 aspect ratio is recommended for in-stream ads, and the vertical 9:16 aspect ratio for Audience Network placements.
Facebook Stories size: 1080 x 1920 px
Everyone loves a story! Stories are fun, spontaneous, and designed for in-the-moment content. Lasting only 24 hours, they have an exclusivity element that keeps people hooked.
Facebook Stories work the same way as Instagram Stories, appearing at the top of the newsfeed in a swipeable slideshow format. Stories let you share visual updates using images, videos, text, and stickers to communicate with your followers.
Stories are a great way to reach more people and become more discoverable, as they are prominently placed in the newsfeed. Plus, you can get super creative when designing them.
Use the details below to design your image and video Stories and ensure they look perfect on your Page. Facebook Stories use the same size as Instagram Stories and fill the whole phone screen.
Facebook Stories image size
Designing Stories should be a large part of your creative workflow and strategy. The excitement they generate helps combat ad fatigue and keeps your audience entertained.
Measurements
- Recommended: 1080 x 1920 pixels (Meta suggests 1440 x 2560 for Story ads)
- Minimum width: 500 pixels
- Safe zone: keep the top 14%, the bottom 35% and 6% on each side free of text and logos, where your profile icon, replies and buttons sit
- File size: 30 MB
- File type: JPG or PNG
- Aspect ratio: 9:16
Tips & Guidelines
- Dive into the creative tools available to enhance your Facebook Stories and experiment with captions and stickers.
- Post your Facebook Stories consistently to keep your audience engaged.
- Encourage interaction with polls, questions, and swipe-up links to promote your website, products, or content.
- Exclusive offers, testimonials, behind-the-scenes shots, and product demos are just a few ideas for your Facebook Stories.
- Use Facebook Stories in your ads to promote your business online. Create high-performing Story ads instantly with our AI Ad Generator. It automatically generates compelling visuals and copy optimized for the 9:16 dimensions while focusing on driving conversions. No more manual design work or guessing what messaging will resonate. The AI analyzes successful ad patterns to create Story ads that capture attention and drive action. Generate your first converting Story ad in minutes.
Facebook Stories video size
Measurements
- Recommended: 1080 x 1920 pixels
- Minimum width: 500 pixels
- Safe zone: the same as for images
- File size: 4 GB
- File type: MP4 or MOV
- Aspect ratio: 9:16
Tips & Guidelines
- Facebook Stories doesn’t support cross-posting to Instagram. If you want to share your Stories on both platforms at the same time, you must post to Instagram and set it to automatically cross-post to Facebook.
- The features of Facebook Stories are slightly different from Instagram Stories.
- Include any captions in your video file, as you can’t add subtitles to Facebook Stories.
- If your Page has over 10,000 followers, you can add a link to your Stories.
Facebook Reels size: 1080 x 1920 px
Reels are Facebook’s full-screen vertical videos. They play in the Reels tab and show up in the feed, and since 2025 every video you upload is posted as one.
Measurements
- Recommended: 1080 x 1920 pixels
- Minimum: 540 x 960 pixels
- Aspect ratio: 9:16
- Video format: MP4 or MOV
- Length: any length
Tips & Guidelines
- Keep the top 14%, the bottom 35% and 6% on each side free of text and logos. Your caption, profile name and buttons cover those areas.
- For Reels ads, Meta recommends 1440 x 2560 pixels.
- A Reel made for Instagram uses the same size, so one 1080 x 1920 edit works on both.
Conclusion
If you advertise on social media, you should check out all the different Facebook ad sizes, as there are many. Don't miss our guide to Instagram post sizes, too.
Using the correct dimensions for your social media image sizes is essential to building your brand online and sparking engagement with your audience.
Here’s to always showing up in the best possible way on Facebook 😍
Now that you know all the perfect Facebook post sizes, take your advertising to the next level with high-converting creatives. Instead of spending hours designing and testing different ad variations, let our AI Ad Generator create professional Facebook ads that drive real results. From perfectly sized visuals to conversion-focused copy, get everything you need to launch successful Facebook campaigns in minutes.
Facebook post size FAQ
Here are some of the most common questions about the Facebook post size.
What size is best for a Facebook post?
For a photo post, use 1080 x 1350 pixels (4:5). It takes up the most room in the feed, and it’s the shape Meta recommends. Square 1080 x 1080 (1:1) is a safe second choice, and landscape photos work best at 1200 x 630 (1.91:1).
What size is a Facebook post image in 2026?
Use 1080 x 1350 pixels for portrait (4:5), 1080 x 1080 for square (1:1) or 1200 x 630 for landscape (1.91:1). Images for shared links are also 1200 x 630.
Is 1920x1080 good for Facebook posts?
For video, yes. 1920 x 1080 is a 16:9 landscape size, which Facebook supports. For a photo, it works but looks small on phones, so 1080 x 1350 or 1080 x 1080 is a better choice. It isn’t a Stories size: Stories are vertical, at 1080 x 1920.
What is the size of a Facebook photo?
The recommended Facebook photo sizes are:
Square
Recommended: 1080 x 1080 pixels
Aspect ratio: 1:1
Portrait
Recommended: 1080 x 1350 pixels
Aspect ratio: 4:5
Landscape
Recommended: 1200 x 630 pixels
Aspect ratio: 1.91:1
What size is a Facebook Reel?
1080 x 1920 pixels (9:16), the same as an Instagram Reel. Keep text and logos away from the top and bottom, where the caption and buttons sit.
What size is a Facebook cover photo?
851 x 315 pixels for profiles and Pages. Event covers are 1920 x 1005 pixels, and group covers are 1640 x 856 pixels.
What size is a Facebook profile picture?
Upload it at 320 x 320 pixels. Facebook shows it as a circle: 176 x 176 pixels on computers and 196 x 196 on phones.
