AgencyAnalytics vs Whatagraph: A Price per Client, or Blended Data
AgencyAnalytics fits agencies with many clients that want a branded client portal, SEO tools and a price per client. Whatagraph fits teams that blend data from many sources into fewer, larger reports and want unlimited users, at a higher starting commitment.
Choose AgencyAnalytics if cost should follow your client count and you report on SEO. Choose Whatagraph if you blend many sources into fewer, larger reports and your budget fits €999 a month. If you also manage your clients' Meta ads, Madgicx reports and acts in one plan from $45 a month.
See how we reached this recommendation| AgencyAnalytics | Whatagraph | |
|---|---|---|
| How you pay | Per client: $20 per client a month, billed annually | Per connected data account: the Max plan starts at €999 a month, billed annually, with 50 credits |
| Trial |
14 days, no card
|
A demo. No trial on its pricing page
|
| Integrations |
85+ (its count)
|
68 (its count)
|
| White label |
Logo, colours, custom domain and login page on all plans, plus a branded client portal
|
Branding on both plans. Custom domain as a paid extra on Prime only
|
| Scheduled reports |
Yes
|
Yes, as PDF emails
|
| Blending data sources |
Not available. G2 reviewers ask for it
|
Blends and data groups on Max
|
| SEO tools |
Rank tracker, backlinks and competitor analysis
|
Reports on SEO data from connected tools
|
| G2 rating | 4.7 from 463 reviews | 4.5 from 284 reviews |
Where they differ
How the price grows
AgencyAnalytics charges per client, so cost grows with your client list. An agency with 10 clients pays about $200 a month, billed annually. Whatagraph charges per connected data account, with users and reports unlimited, and its Max plan starts at €999 a month. Note that AgencyAnalytics' own comparison page still lists Whatagraph from $199.
Blending data
Whatagraph blends sources and groups data into one view on its Max plan. In AgencyAnalytics' recent G2 reviews, 2 of 20 ask for blending and 4 of 20 mention limits on customising dashboards.
Integrations and reliability
Both draw integration complaints. For AgencyAnalytics, 5 of 20 recent G2 reviews mention gaps or sync problems. For Whatagraph, 5 of 20 mention data source coverage and 3 of 20 mention slow loading.
Price
| Example | AgencyAnalytics | Whatagraph |
|---|---|---|
| 5 clients | About $100/mo, billed annually | €999/mo (Max, billed annually) |
| 10 clients | About $200/mo, billed annually | €999/mo, if they fit in 50 connected data accounts |
| 25+ clients | Volume plan, priced by sales | Max or Prime (custom) |
Our verdict
Choose AgencyAnalytics if
- You serve many small clients and want cost to follow your client count.
- You report on SEO alongside paid media.
- You want a custom domain and client portal on every plan.
Choose Whatagraph if
- You blend data from many sources into one report.
- Many people on your team build reports.
- Your budget fits a €999 a month starting point.
Neither fits when
You also manage your clients' Meta ads and want the same tool to act on what the reports show. Madgicx combines Meta, Google Ads, TikTok, Klaviyo and GA4 data in one report, shared by link or PDF, and the same plan analyses and manages Meta campaigns, from $45 a month. It has no white label or scheduled sending, so it doesn't replace either tool for branded client reports.
How we compare: methodology
- Cost as your client list grows.
- The reporting features agencies ask for: white label, scheduled sending and blended data.
- What recent G2 reviewers praise and complain about.
- Whether the tool also helps you act on what the reports show.
Published by Madgicx, whose reporting overlaps with both tools. We use each vendor's product and pricing pages and the 20 most recent G2 reviews of each, with review dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor.
Frequently asked questions
Which is cheaper, AgencyAnalytics or Whatagraph?
For most small agencies, AgencyAnalytics: $20 per client a month, billed annually, against Whatagraph's Max plan from €999 a month.
Does AgencyAnalytics have a free trial?
Yes, 14 days with no credit card.
Can Whatagraph blend data from different sources?
Yes. Blends and data groups are on its Max plan.
Which has better white-label reports?
AgencyAnalytics includes a custom domain and login page on all plans. Whatagraph brands reports on both plans, and its custom domain is a paid extra on Prime.
Sources
- AgencyAnalytics pricing, reviewed 15 October 2026
- AgencyAnalytics white label, reviewed 15 October 2026
- AgencyAnalytics vs Whatagraph, by AgencyAnalytics, reviewed 16 October 2026
- AgencyAnalytics on G2, reviewed 20 October 2026
- Whatagraph pricing, reviewed 15 October 2026
- Whatagraph integrations, reviewed 20 October 2026
- Whatagraph white-label dashboards, reviewed 15 October 2026
- Whatagraph on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 16 October 2026
