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Arts Design & Creative Services94 / 530
An open sketchbook with a heron illustration on a wooden stand beside a cup of brushes.

Madgicx Research & Labs

Custom Illustration & Art

Median account AOV: $69.11 USD.

MADGICX / LABSINDUSTRY RESEARCH

Category benchmark

USD · Account AOV
$69.11

Average order value

Median account AOV · USD

$47.39 to $158.23Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method

Enter your average order value to see where it sits.

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Within Arts Design & Creative Services

More in this industry. 7

Questions, answered.AOV, context & using this research16 answers

In this category

What should an illustration commission define before drawing begins?

Describe the intended application, audience, source materials and approval group. AIGA recommends that discovery turn those facts and constraints into a brief before promising deliverables.

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Can an illustration be reused for a new campaign?

A new use may need a new license if it falls outside the original grant. The Graphic Artists Guild gives the example of a magazine illustration later reused on a promotional poster.

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What is different about licensing versus buying out rights?

A license can be limited by use and term, while transfer is a different rights decision. Spell out the desired uses in the proposal and have the actual rights language reviewed for the engagement.

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How should revision expectations be presented?

Name the review stages, approver, final files and what counts as a new request. AIGA identifies each as a practical proposal question rather than a universal contract term.

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Read the benchmark

What is the average order value benchmark for Custom Illustration & Art?

The median account AOV for Custom Illustration & Art is $69.11 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the typical AOV range in Custom Illustration & Art?

The middle 50% of account AOVs runs from $47.39 to $158.23 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the lower-quartile AOV?

The 25th-percentile account AOV is $47.39 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the upper-quartile AOV?

The 75th-percentile account AOV is $158.23 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What does this AOV benchmark show?

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Put it in context

Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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When was this benchmark snapshot read?

The snapshot was read on 11 October 2026.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Which industry or subcategory does this benchmark cover?

This benchmark covers exact Custom Illustration & Art classifications under Arts Design & Creative Services. It excludes the parent industry and sibling subcategories.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Use this research

Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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Behind the numbers

Small print.
Clear boundaries.

Benchmark scope

Equal-weight AOV benchmark

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Category scope

Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.

Exports & citation detailsMarkdown · JSON · Embed

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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