$70.74
AOV benchmark
Median account AOV · USD · Parent industry: Arts Design & Creative Services
$42.39 to $156.39Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Arts Design & Creative Services461 / 530
Madgicx Research & Labs
Packaging & Product Design
Packaging artwork, production constraints and barcode fit.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within Arts Design & Creative Services
More in this industry. 7
Questions, answered.AOV, context & using this research7 answers
In this category
What should the packaging brief include?
Tell the designer which physical applications, source materials and constraints matter before concept work. AIGA frames those as discovery inputs that should be recorded in the brief.
Why review barcode space early in package design?
Placement and surrounding space affect scanning. GS1 US generally describes a lower-right back position for checkout items and cautions against package edges and uneven print surfaces.
Can a barcode simply be shrunk to fit the final layout?
Do not assume so. GS1 US warns that scaling or truncating barcode artwork can affect scan quality, and calls for clear quiet zones at both sides.
What should a production handoff make explicit?
List the artwork files and exports, approver, review stages and unresolved production constraints. AIGA recommends these as proposal and handoff questions, without prescribing one universal package.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Arts Design & Creative Services.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: Arts Design & Creative Services
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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