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Automotive Parts & Accessories

Median account AOV: $99.85 USD.

MADGICX / LABSINDUSTRY RESEARCH

Industry benchmarks

USD · Account AOV
$99.85

Average order value

Median account AOV · USD

$30.35 to $330.34Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method

Enter your average order value to see where it sits.

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Within Automotive Parts & Accessories

Explore subcategories. 8

Questions, answered.AOV, context & using this research14 answers

In this industry

What must a parts advertiser confirm before claiming that an item fits a vehicle?

For a part whose application varies by vehicle, confirm the exact product's fitment data before writing a fit claim. Ask the shopper for the vehicle information the product requires, then show the selected application on the destination page. A year, make and model lookup is a starting point; any additional qualifier in the product record must remain visible. This is a creative qualification step, not a predicted campaign result.

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Should a parts ad lead to a vehicle selector or a product specification page?

Route the ad according to the decision the shopper still has to make. If the advertised part depends on vehicle application, land on the exact verified application or a selector that asks for it. If the decision depends on product attributes or kit contents, land on the corresponding specification and contents. Check the actual SKU data first; catalog standards provide fields for these facts but do not fill them in for you.

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Read the benchmark

What is the average order value benchmark for Automotive Parts & Accessories?

The median account AOV for Automotive Parts & Accessories is $99.85 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the typical AOV range in Automotive Parts & Accessories?

The middle 50% of account AOVs runs from $30.35 to $330.34 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the lower-quartile AOV?

The 25th-percentile account AOV is $30.35 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the upper-quartile AOV?

The 75th-percentile account AOV is $330.34 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What does this AOV benchmark show?

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Put it in context

Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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When was this benchmark snapshot read?

The snapshot was read on 11 October 2026.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Which industry or subcategory does this benchmark cover?

This benchmark covers Automotive Parts & Accessories classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Use this research

Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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Behind the numbers

Small print.
Clear boundaries.

Benchmark scope

Equal-weight AOV benchmark

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Category scope

Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.

Exports & citation detailsMarkdown · JSON · Embed

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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