$99.85
AOV benchmark
Median account AOV · USD · Parent industry: Automotive Parts & Accessories
$30.35 to $330.34Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Automotive Parts & Accessories375 / 530
Madgicx Research & Labs
Engine & Mechanical Parts
Diagnosis before parts selection and explicit parts condition.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within Automotive Parts & Accessories
More in this industry. 7
Questions, answered.AOV, context & using this research7 answers
In this category
Why avoid a one-symptom engine-part claim?
The FTC lists several engine symptoms and recommends diagnosis before repair. A part ad can ask for vehicle and diagnostic details without presenting one generic component as the certain fix.
How can a starter offer avoid overclaiming?
FTC guidance says an apparent starter fault may instead involve a battery or connection. Creative can show a diagnostic sequence and reserve the actual parts recommendation for inspection.
What does a parts-condition label clarify?
The FTC separates new, remanufactured and salvage parts. A listing can state the actual condition and included components, while any fit or warranty terms require the seller’s own evidence.
Why show labor separately from a component?
The FTC says a repair estimate identifies parts and anticipated labor charges. An ad can direct buyers to an itemized quote rather than suggest a component price equals a completed repair.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Automotive Parts & Accessories.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: Automotive Parts & Accessories
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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