$273.71
Average order value
Median account AOV · USD
$45.55 to $734.99Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Electronics & Tech Devices274 / 530
Madgicx Research & Labs
Smartphones & Mobile Devices
Median account AOV: $273.71 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
Within Electronics & Tech Devices
More in this industry. 7
Questions, answered.AOV, context & using this research14 answers
In this category
How should a trade-in headline differ from an unconditional discount?
Apple’s trade-in page says credit depends on the device and condition, with credit processing tied to receipt and verification of the traded device. State the qualification and credit timing near the headline. Keep estimated credit, confirmed purchase value and later adjustments distinct instead of treating every advertised maximum as an immediate discount.
What should an eSIM offer tell a buyer before purchase?
Apple’s iPhone shopping help advises confirming that the carrier supports eSIM on the buyer’s cellular plan. Include an activation and plan-compatibility check beside the applicable handset offer. Device capability and the buyer’s carrier service are separate, so an eSIM image should not imply universal plan activation.
Read the benchmark
What is the average order value benchmark for Smartphones & Mobile Devices?
The median account AOV for Smartphones & Mobile Devices is $273.71 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the typical AOV range in Smartphones & Mobile Devices?
The middle 50% of account AOVs runs from $45.55 to $734.99 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $45.55 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $734.99 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What does this AOV benchmark show?
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
When was this benchmark snapshot read?
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Smartphones & Mobile Devices classifications under Electronics & Tech Devices. It excludes the parent industry and sibling subcategories.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Keep exploring
Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.