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Event & Entertainment Services111 / 530
A microphone in its fitted case beside a blank booking folio, miniature stage-plan tile and two unmarked tickets.

Madgicx Research & Labs

Entertainment Booking Agencies

Median account AOV: $70.77 USD.

MADGICX / LABSINDUSTRY RESEARCH

Category benchmark

USD · Account AOV
$70.77

Average order value

Median account AOV · USD

$39.24 to $125.02Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method

Enter your average order value to see where it sits.

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Within Event & Entertainment Services

More in this industry. 8

Questions, answered.AOV, context & using this research16 answers

In this category

What should an entertainment booking confirm in writing?

The Musicians' Union recommends confirming the date, time and place and using a signed live-engagement contract or confirmation letter. Ask who the agency represents and who contracts with the performer.

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Why detail the performance fee?

The Musicians' Union says the fee should include services and delivery charges and may be itemized for travel and accommodation. Confirm the complete quote before booking.

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Where do technical requirements belong?

The Musicians' Union says additional details can go in a signed rider and calls for clarity on who provides the PA. Coordinate the rider with the venue and production provider.

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Should recording be discussed before the show?

The Musicians' Union advises agreeing recording arrangements in advance. Ask about recording and reuse rights as part of the engagement's written terms.

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Read the benchmark

What is the average order value benchmark for Entertainment Booking Agencies?

The median account AOV for Entertainment Booking Agencies is $70.77 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the typical AOV range in Entertainment Booking Agencies?

The middle 50% of account AOVs runs from $39.24 to $125.02 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the lower-quartile AOV?

The 25th-percentile account AOV is $39.24 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the upper-quartile AOV?

The 75th-percentile account AOV is $125.02 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What does this AOV benchmark show?

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Put it in context

Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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When was this benchmark snapshot read?

The snapshot was read on 11 October 2026.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Which industry or subcategory does this benchmark cover?

This benchmark covers exact Entertainment Booking Agencies classifications under Event & Entertainment Services. It excludes the parent industry and sibling subcategories.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Use this research

Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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92 public listings from reviewed research; coverage is partial. Source review dates appear per listing when available. Inclusion does not indicate benchmark participation or a Madgicx customer relationship.

Behind the numbers

Small print.
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Benchmark scope

Equal-weight AOV benchmark

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Category scope

Independent public brand research. Inclusion does not indicate benchmark participation or a Madgicx customer relationship.

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