$11.53
Average order value
Median account AOV · USD
$0.57 to $89.12Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Financial Services & Fintech180 / 530
Madgicx Research & Labs
Lending Credit Platforms
Median account AOV: $11.53 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
Within Financial Services & Fintech
More in this industry. 8
Questions, answered.AOV, context & using this research16 answers
In this category
Does meeting SoFi's published Personal Loan eligibility guarantee approval?
SoFi's eligibility page, marked current December 2025, adds underwriting to its age, status, residence and income criteria. It considers financial history, credit score and monthly income versus expenses. Suggested measurement: keep eligibility screening separate from an approved Personal Loan application.
Does SoFi's no-impact rate check apply to the whole loan application?
SoFi says checking potential rates uses a soft credit pull that does not affect the score. Choosing a product and continuing the application requests a full report, treated as a hard pull that may affect credit. Keep the no-impact claim scoped to the rate-check stage.
Can a SoFi Personal Loan campaign promise same-day funding to every applicant?
SoFi says most borrowers receive same-day funds when approval and agreement signing occur by 5:30 p.m. ET on a business day. It gives no guarantee, notes information and receiving-bank delays, and excludes partner-bank-originated loans. Suggested measurement: distinguish approval, signing and available funds.
Is SoFi's advertised autopay discount an unconditional loan rate?
SoFi's Personal Loan disclosure conditions its 0.25% interest-rate reduction on automatic monthly deductions from checking or savings. The reduction ends when autopay is disabled; setting up autopay is not required to obtain the loan. Offer copy needs to keep the discount condition attached.
Read the benchmark
What is the average order value benchmark for Lending Credit Platforms?
The median account AOV for Lending Credit Platforms is $11.53 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the typical AOV range in Lending Credit Platforms?
The middle 50% of account AOVs runs from $0.57 to $89.12 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $0.57 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $89.12 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What does this AOV benchmark show?
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
When was this benchmark snapshot read?
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Lending Credit Platforms classifications under Financial Services & Fintech. It excludes the parent industry and sibling subcategories.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
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Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.