$30.79
AOV benchmark
Median account AOV · USD · Parent industry: Funeral & Cemetery Services
$13.36 to $63.74Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Funeral & Cemetery Services476 / 530
Madgicx Research & Labs
Pre Need Funeral Planning
Preferences, contracts and provider roles.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within Funeral & Cemetery Services
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Questions, answered.AOV, context & using this research7 answers
In this category
Does US advance funeral planning have to mean prepayment?
The FTC's July 2012 guidance describes making funeral-arrangement decisions in advance without paying in advance. Suggested practice: keep a preferences or planning inquiry separate from a prepaid-contract purchase.
Are US prepaid funeral protections and transfer terms uniform?
The FTC's July 2012 guidance says state laws govern funeral prepayments and protections vary widely. Some prepaid plans can be transferred, often at added cost. Suggested practice: identify the state, included goods and services, cancellation terms and transfer terms for the actual contract.
What does the FCA tell UK funeral-plan buyers to check?
The FCA's guidance updated 6 March 2026 says to check that a funeral-plan provider is authorised and has permission to enter contracts and administer existing plans. For an AR or IAR, it says to check the principal for permitted services. Suggested practice: name the provider role precisely.
Can a UK funeral director sell another firm's funeral plan?
The FCA explains that the plan provider may differ from its seller: a funeral director acting as an appointed representative may sell its principal's plan and ultimately deliver it. Suggested practice: distinguish seller, provider and service-delivery roles in the offer.
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The reference benchmark is for Funeral & Cemetery Services.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: Funeral & Cemetery Services
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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