AOV benchmark
Median account AOV · USD · Parent industry: Funeral & Cemetery Services
Madgicx Research & Labs
Options, estimates and fees separated.
Median account AOV · USD · Parent industry: Funeral & Cemetery Services
Enter your average order value to see where it sits.
Within Funeral & Cemetery Services
Under the FTC's July 2012 Funeral Rule guidance, funeral directors must give requested price information by telephone without first requiring a name, address or telephone number. Mailed or online price lists are not required by that guidance. Suggested practice: make a price inquiry distinct from submitting a contact lead.
The FTC's July 2012 guidance says customers may choose separate funeral goods and services rather than an unwanted package. A permitted basic services fee covers common arrangements and excludes optional services and merchandise. Suggested practice: separate that basic fee from selectable extras.
The FTC's July 2012 guidance requires a written statement of selected goods, services, individual prices and total after arrangements and before payment. Unknown cash-advance costs require a written good-faith estimate. Suggested practice: distinguish an initial inquiry from this itemized arrangement stage.
The FTC's July 2012 guidance explains that US funeral homes may add a service fee to cash-advance items bought from outside vendors. They must disclose an extra fee in writing, though its markup amount need not be specified, and disclose supplier refunds, discounts or rebates. Suggested practice: label these charges separately.
The reference benchmark is for Funeral & Cemetery Services.
Parent industry benchmark. Snapshot read 11 October 2026.
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Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Research scope
Parent industry: Funeral & Cemetery Services
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.