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Funeral & Cemetery Services399 / 530
Oak arrangement desk with a blank paper, capped pen and one white flower in a small blue vase.

Madgicx Research & Labs

Funeral Home Services

Options, estimates and fees separated.

MADGICX / LABSINDUSTRY RESEARCH

AOV benchmark

$30.79

AOV benchmark

Median account AOV · USD · Parent industry: Funeral & Cemetery Services

$13.36 to $63.74Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method

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Within Funeral & Cemetery Services

More in this industry. 5

Questions, answered.AOV, context & using this research7 answers

In this category

Must a US funeral-home price inquiry include personal contact details?

Under the FTC's July 2012 Funeral Rule guidance, funeral directors must give requested price information by telephone without first requiring a name, address or telephone number. Mailed or online price lists are not required by that guidance. Suggested practice: make a price inquiry distinct from submitting a contact lead.

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Can a US funeral-home offer require an unwanted package?

The FTC's July 2012 guidance says customers may choose separate funeral goods and services rather than an unwanted package. A permitted basic services fee covers common arrangements and excludes optional services and merchandise. Suggested practice: separate that basic fee from selectable extras.

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What must a US funeral home's selected-service statement show?

The FTC's July 2012 guidance requires a written statement of selected goods, services, individual prices and total after arrangements and before payment. Unknown cash-advance costs require a written good-faith estimate. Suggested practice: distinguish an initial inquiry from this itemized arrangement stage.

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Are outside-vendor charges always passed through at cost?

The FTC's July 2012 guidance explains that US funeral homes may add a service fee to cash-advance items bought from outside vendors. They must disclose an extra fee in writing, though its markup amount need not be specified, and disclose supplier refunds, discounts or rebates. Suggested practice: label these charges separately.

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Category research

Which AOV benchmark is shown?

The reference benchmark is for Funeral & Cemetery Services.

Parent industry benchmark. Snapshot read 11 October 2026.

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The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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Research scope

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Benchmark scope

Parent industry: Funeral & Cemetery Services

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Category scope

Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.

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