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Hospitality Services388 / 530
A miniature walnut kitchenette and cream seating nook on a wooden base.

Madgicx Research & Labs

Extended Stay Properties

Distinguish stay value from weekly cash.

MADGICX / LABSINDUSTRY RESEARCH

AOV benchmark

$485.78

AOV benchmark

Median account AOV · USD · Parent industry: Hospitality Services

$221.31 to $1,143.12Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method

Enter your average order value to see where it sits.

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Within Hospitality Services

More in this industry. 5

Questions, answered.AOV, context & using this research7 answers

In this category

Does the first weekly payment equal the extended-stay booking value?

Extended Stay America says weekly and monthly guests generally pay the first week at check-in, with later weekly payments in advance. An advertiser should label the value basis clearly: an initial cash collection can cover only part of the booked stay.

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Can an early departure change the rate behind a campaign's booking value?

Extended Stay America's FAQ links rates to stay length and warns that an early departure can change the rate when minimum-night conditions are no longer met. Evaluate the realized stay under its applicable rate conditions rather than assuming the original extended-stay price remains valid.

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Is an incidental deposit additional room revenue?

Extended Stay America's terms describe an incidental deposit that can be returned or released if unused, with amounts varying by hotel. Keep that hold separate from accommodation charges in booking-value analysis; the source does not establish it as an extra room purchase.

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Can housekeeping be advertised identically across extended-stay brands?

Extended Stay America's FAQ varies housekeeping schedules by brand and stay length and identifies optional cleaning that can be purchased. A campaign's housekeeping promise should match the booked brand and stay conditions; a paid cleaning extra is different from the included service.

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Category research

Which AOV benchmark is shown?

The reference benchmark is for Hospitality Services.

Parent industry benchmark. Snapshot read 11 October 2026.

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Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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Research scope

Small print.
Clear boundaries.

Benchmark scope

Parent industry: Hospitality Services

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Category scope

Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.

Exports & citation detailsMarkdown · JSON · Embed

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